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SWOT Analysis WithAdrian™ 2013
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SWOT Analysis WithAdrian™ 2013



Planning tool used to understand Strengths, Weaknesses, Opportunities, & Threats involved in a project / business illustrated by WithAdrian

Planning tool used to understand Strengths, Weaknesses, Opportunities, & Threats involved in a project / business illustrated by WithAdrian



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SWOT Analysis WithAdrian™ 2013 Presentation Transcript

  • 1. SWOT AnalysisS W O TWithAdrian™ ~ 2013
  • 2. SWOTAnalysisOpportunityThreatsStrengthsWeaknessAcronym for Strengths,Weaknesses, Opportunities, andThreats.Planning tool used to understandStrengths, Weaknesses,Opportunities, & Threatsinvolved in a project / business.Used as framework fororganizing and using data andinformation gained fromsituation analysis of internal andexternal environment.What is SWOT Analysis?WithAdrian™ ~ 2013
  • 3. STRENGTHSCharacteristics of the business or a teamthat give it an advantage over others inthe industry.Positive tangible and intangibleattributes, internal to an organization.Beneficial aspects of the organizationor the capabilities of an organization,which includes human competencies,process capabilities, financialresources, products and services,customer goodwill and brand loyalty.Examples - Abundant financial resources,Well-known brand name, Economies ofscale, Lower costs [raw materials orprocesses], Superior management talent,Better marketing skills, Good distributionskills, Committed employees.What is SWOT Analysis?WithAdrian™ ~ 2013
  • 4. OPPORTUNITIESWhat is SWOT Analysis?Chances to make greater profits in theenvironment - External attractive factorsthat represent the reason for anorganization to exist & develop.Arise when an organization can takebenefit of conditions in itsenvironment to plan and executestrategies that enable it to becomemore profitable.Organization should be careful andrecognize the opportunities and graspthem whenever they arise. Opportunitiesmay arise from market, competition,industry/government and technology.Examples - Rapid market growth, Rivalfirms are complacent, Changing customerneeds/tastes, New uses for productdiscovered, Economic boom, Governmentderegulation, Sales decline for a substituteproduct .WithAdrian™ ~ 2013
  • 5. WEAKNESSESCharacteristics that place the firm at adisadvantage relative to others.Detract the organization from itsability to attain the core goal andinfluence its growth.Weaknesses are the factors which donot meet the standards we feel theyshould meet. However, weaknessesare controllable. They must beminimized and eliminated.Examples - Limited financial resources,Weak spending on R & D, Very narrowproduct line, Limited distribution, Highercosts, Out-of-date products / technology,Weak market image, Poor marketing skills,Limited management skills, Under-trainedemployees.What is SWOT Analysis?WithAdrian™ ~ 2013
  • 6. SWOT ANALYSIS - THREAT!THREATSWhat is SWOT Analysis?External elements in the environment thatcould cause trouble for the business -External factors, beyond an organization’scontrol, which could place theorganization’s mission or operation at risk.Arise when conditions in externalenvironment jeopardize the reliabilityand profitability of the organization’sbusiness.Compound the vulnerability when theyrelate to the weaknesses. Threats areuncontrollable. When a threat comes, thestability and survival can be at stake.Examples - Entry of foreign competitors,Introduction of new substitute products,Product life cycle in decline, Changingcustomer needs/tastes, Rival firms adoptnew strategies, Increased governmentregulation, Economic downturn.WithAdrian™ ~ 2013
  • 7. 3. Prepare Action Plans2. Perform SWOT Analysis& Document1. Analyse Internal &External EnvironmentHow to conduct SWOT Analysis?WithAdrian™ ~ 2013
  • 8. How to conduct SWOT Analysis?1. Analyse Internal & External EnvironmentWithAdrian™ ~ 2013
  • 9. How to conduct SWOT Analysis?WithAdrian™ ~ 2013
  • 10. 3. Prepare Action Plans2. Perform SWOT Analysis& Document1. Analyse Internal &External EnvironmentHow to conduct SWOT Analysis?WithAdrian™ ~ 2013
  • 11. Carry your findings forward - Make sure that the SWOTanalysis is used in subsequent planning. Revisit yourfindings at suitable time intervals.Create a workshop environment -Encourage an atmosphere conduciveto the free flow of information.Allocate research & information gathering tasks -Background preparation can be carried out in twostages – Exploratory and Detailed. Information onStrengths & Weaknesses should focus on theinternal factors & information on Opportunities &Threats should focus on the external factors.Select contributors -Expert opinion may berequired for SWOTEstablish the objectives - Purpose ofconducting a SWOT may be wide / narrow,general / specific.Evaluate listed ideas against Objectives -With the lists compiled, sort and groupfacts and ideas in relation to theobjectives.List Strengths, Weaknesses,Opportunities, & threatsHow to conduct SWOT Analysis?2. Perform SWOT Analysis & DocumentWithAdrian™ ~ 2013
  • 12. 3. Prepare Action Plans2. Perform SWOT Analysis& Document1. Analyse Internal &External EnvironmentHow to conduct SWOT Analysis?WithAdrian™ ~ 2013
  • 13. How to conduct SWOT Analysis?3. Prepare Action PlanThings that MUST be addressed immediatelyOnce the SWOT analysis has been completed, mark each point with:Things that can be handled nowThings that should be researched furtherThings that should be planned for the futureWithAdrian™ ~ 2013
  • 14. Benefits & Pitfalls of SWOT AnalysisBenefits of SWOT AnalysisHelps in setting of objectives for strategic planningBesides the broad benefits, here are few more benefits of conducting SWOT Analysis:Provides a framework for identifying & analyzing strengths, weaknesses,opportunities & threatsProvides an impetus to analyze a situation & develop suitable strategiesand tacticsBasis for assessing core capabilities & competenciesEvidence for, and cultural key to, changeProvides a stimulus to participation in a group experienceWithAdrian™ ~ 2013
  • 15. Benefits & Pitfalls of SWOT AnalysisPitfalls of SWOT AnalysisCan be very subjective. Two people rarely come up with the same finalversion of a SWOT. Use it as a guide and not as a prescription.May cause organizations to view circumstances as very simple due towhich certain key strategic contact may be overlooked.Categorizing aspects as strengths, weaknesses, opportunities & threatsmight be very subjective as there is great degree of uncertainty in market.To be effective, SWOT needs to be conducted regularly. The pace ofchange makes it difficult to anticipate developments.The data used in the analysis may be based on assumptions thatsubsequently prove to be unfounded [good and bad].It lacks detailed structure, so key elements may get missed.WithAdrian™ ~ 2013
  • 16. Brainstorming & Prioritization in SWOT AnalysisBrainstorming PrioritizationOutput from Brainstorming exercise is PrioritizedBegin brainstorming by asking thefollowing questions:• What opportunities exist in ourexternal environment?• What threats to the institution exist inour external environment?• What are the strengths of ourinstitution?• What are the weaknesses of ourinstitution?At the end of the Brainstorming exercise:• Reduce the list of strengths & weaknesses to nomore than five distinctive competencies anddebilitating weaknesses• Strengths that are distinctive competencies• Weaknesses that are debilitating• Reduce threats and opportunities to the five mostcritically important of each.WithAdrian™ ~ 2013
  • 17. Tips & ExerciseDo’s Be analytical and specific. Record all thoughts and ideas. Be selective in the final evaluation. Choose the right people for the exercise. Choose a suitable SWOT leader or facilitator. Think out of the box Be open to changeDon’tsх Try to disguise weaknesses.х Merely list errors and mistakes.х Lose sight of external influences and trends.х Allow the SWOT to become a blame-layingexercise.х Ignore the outcomes at later stages of theplanning process.TIPSWithAdrian™ ~ 2013
  • 18. Tips & ExerciseTIPSWhen conductinga SWOT analysis,designate a leaderor groupfacilitator.Introduce the SWOTmethod and itspurpose in yourorganization to gainacceptance.Discuss and record theresults. Prepare a writtensummary of the SWOTanalysis to give toparticipants.Be willing tobreakaway fromtraditional methods.While doing aSWOT analysis foryour job, invitesomeone tobrainstorm withyou.WithAdrian™ ~ 2013
  • 19. Tips & ExercisePoints to Ponder• Keep your SWOT short and simple, but remember to include important details. Forexample, if you think your communication skills is your strength, include specific details,such as verbal / written communication.• When you finish your SWOT analysis, prioritize the results by listing them in order of themost significant factors that affect you / your business to the least.• Get multiple perspectives on you / your business for your SWOT analysis. Ask for inputfrom your employees, colleagues, friends, suppliers, customers and partners.• Apply your SWOT analysis to a specific issue, such as a goal you would like to achieve ora problem you need to solve. You can then conduct separate SWOT analyses on individualissues and combine them.WithAdrian™ ~ 2013
  • 20. WithAdrian™ ~ 2013
  • 21. Things I would like to do againLead initiatives, spark creativity, explore insights,cultivate brands, strengthen companies, build teams,encourage others, challenge myselfWithAdrian™ ~ 2013
  • 22. WithAdrian@gmail.comWithAdrianWithAdrian@WithAdrianAdrian BealeWithAdrian™ ~ 2013