Prototyping is an attitude

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An input session on how to prototype physical and digital products, services and brands

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Prototyping is an attitude

  1. With Company Strategic Design Consultancy www.with-company.com all rights reserved WHAT IS PROTOTYPING?
  2. “Designers don't just dream, they do.” Warren Berger With Company Strategic Design Consultancy www.with-company.com all rights reserved
  3. Problem Space Solution Space Adaptado do modelo DD da Standford DSchool - HPI Academy • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Tangibilizar ideias • Criar e experimentar • Antecipar potenciais falhas como forma de aprender e melhorar • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver soluções With Company Strategic Design Consultancy www.with-company.com all rights reserved
  4. Problem Space Solution Space Adaptado do modelo DD da Standford DSchool - HPI Academy • Team Building • Avaliação do Problema • Criação de base comum de entendimento • Redifinição do problema • Planeamento Pesquisa • Pesquisa de campo • Identificar necessidades • Explorar contextos • Entender stakeholders • Recolher descobertas • Analisar dados de pesquisa • Criar significado • Mapear perfis de utilizador (personas) • Identificar oportunidades • Definir princípios de design • Gerar ideias/ hipóteses • Criar cenários • Mudar perspectiva • Considerar constrangimentos • Priorizar e decidir • Tangibilizar ideias • Criar e experimentar • Antecipar potenciais falhas como forma de aprender e melhorar • Validar solução com utilizadores • Recolher feedback • Iterar e desenvolver soluções With Company Strategic Design Consultancy www.with-company.com all rights reserved
  5. Prototyping is not alone Testing and ideation are linked with prototyping and can assure you more efficient results. The process is important. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  6. It’s all about making ideas tangible You have to do it so you can really “feel” the results. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  7. If prototypes aren’t failing, they aren’t pushing far enough Iterate and make it better. They will save you time and money. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  8. It’s about connecting users It’s made to test other peoples’ reactions, and to help gain insights into what your idea means to your users. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  9. Can (re)define the problem Most of the times the problem is already settled but building it makes it rethink some settled ideas. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  10. With Company Strategic Design Consultancy www.with-company.com all rights reserved PROTOTYPES
  11. With Company Strategic Design Consultancy www.with-company.com all rights reserved PAPER PROTOTYPE mimi hearing technologies https://saywhatproject.wordpress.com/
  12. With Company Strategic Design Consultancy www.with-company.com all rights reserved josé de mello saúde SPACE PROTOTYPE
  13. With Company Strategic Design Consultancy www.with-company.com all rights reserved peixaria centenária http://www.peixariacentenaria.pt/ ROLE PLAY
  14. With Company Strategic Design Consultancy www.with-company.com all rights reserved mimi hearing technologies https://saywhatproject.wordpress.com/ STORYBOARD
  15. With Company Strategic Design Consultancy www.with-company.com all rights reserved DefineLisboa http://definelisboa.pt/ DIGITAL PROTOTYPE
  16. With Company Strategic Design Consultancy www.with-company.com all rights reserved DIGITAL PROTOTYPE balsamiq proto.io popapp
  17. MORE EXAMPLES? With Company Strategic Design Consultancy www.with-company.com all rights reserved
  18. With Company Strategic Design Consultancy www.with-company.com all rights reserved WEBSITE HOMEPAGE Prototyping with papercardboard
  19. BRAND POSITIONING Fast design with Photoshop With Company Strategic Design Consultancy www.with-company.com all rights reserved
  20. With Company Strategic Design Consultancy www.with-company.com all rights reserved APP/FEATURE Prototyping with an existing tool
  21. With Company Strategic Design Consultancy www.with-company.com all rights reserved mimi hearing technologies https://saywhatproject.wordpress.com/ BRAND Logotype prototype
  22. With Company Strategic Design Consultancy www.with-company.com all rights reserved Banking Industry UX/UI Idea prototype
  23. With Company Strategic Design Consultancy www.with-company.com all rights reserved landing . jobs http://with-company.com/work/a-startup-that-aims-for-more/ PRODUCT Idea prototype
  24. With Company Strategic Design Consultancy www.with-company.com all rights reserved ciência viva - pavilhão do conhecimento http://with-company.com/work/the-science-of-branding/ ARCHITECTURE Mini Paper Prototype
  25. With Company Strategic Design Consultancy www.with-company.com all rights reserved tekever http://with-company.com/work/flying-over-a-genius-nest/ BRAND ARCHITECTURE FRAMEWORK Lo-fi prototype
  26. BRAND ARCHITECTURE FRAMEWORK Hi-fi prototype With Company Strategic Design Consultancy www.with-company.com all rights reserved
  27. With Company Strategic Design Consultancy www.with-company.com all rights reserved peixaria centenária http://with-company.com/work/swimming-against-all-odds/ POSTER / GRAPHIC DESIGN Lo-fi layout prototype
  28. With Company Strategic Design Consultancy www.with-company.com all rights reserved POSTER / GRAPHIC DESIGN Hi-fi layout prototype
  29. With Company Strategic Design Consultancy www.with-company.com all rights reserved boa boa http://www.boaboa.pt/ BRAND CONCEPT “Handy” prototype
  30. With Company Strategic Design Consultancy www.with-company.com all rights reserved Now you know the basics...
  31. With Company Strategic Design Consultancy www.with-company.com all rights reserved ...this is what you should bear in mind.
  32. It’s mainly about function. Not aesthetics. With Company Strategic Design Consultancy www.with-company.com all rights reserved
  33. Three is better than one. Join your team! With Company Strategic Design Consultancy www.with-company.com all rights reserved
  34. There is no right or wrong way. Just be creative! With Company Strategic Design Consultancy www.with-company.com all rights reserved
  35. It’s a matter of attitude! With Company Strategic Design Consultancy www.with-company.com all rights reserved
  36. ...and we do things this way not just to be different, but because we want our results to be With Company Strategic Design Consultancy www.with-company.com all rights reserved
  37. www.with-company.com Rui Quinta rui@with-company.com Matilde Horta matilde@with-company.com Thank you! With Company Strategic Design Consultancy www.with-company.com all rights reserved

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