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World Cup 2014
Social Media Stats and Facts
The World Cup final between Germany and
Argentina was the most Facebooked sporting
event in Facebook history, with
88 mill...
Who was talking?
The 5 demographics and countries
who were most active on social media
during the Germany v Argentina matc...
What were they talking about?
1 2 3 4 5
The final
whistle:
Germany is
declared
world
champion
Götze
scores,
giving
Germany...
The most mentioned players
of the final game (on Facebook)
Lionel Messi
(Argentina)
Mario Götze
(Germany)
How much were they Tweeting?
During the final between #GER
and #ARG, there were
32.1 million Tweets
sent in 120 minutes.
T...
When were they Tweeting?
Mario
Götze’s
goal
Final whistle
(Germany
wins)
Lionel Messi
receives best
player (golden
ball)
5...
What did it look like?
Geotagged Tweets mentioning
key World Cup terms at the
110th minute of the game:
What did it look like?
Geotagged Tweets mentioning
key World Cup terms
after Götze’s goal:
Want to know something ridiculous?
@brazuca, a Twitter account (made by
Adidas) generated almost 3.5 million
fans during t...
And even more?
Estimated growth in sales for Adidas’ brazuca
ball were initially 15% over 2010’s World Cup.
Those estimate...
● http://dashburst.com/world-cup-
final-facebook-twitter-records/
● http://www.forbes.
com/sites/aliciajessop/2014/07/15/a...
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World Cup 2014: Social Media Stats and Facts

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The World Cup is over, Germany stands as the world champion.

But who won the social media battle?

Well the results are in, and this presentation will fire them your way faster than Lionel Messi's left boot.

This presentation takes a look at the World Cup's digital footprint. What are the numbers? Who were we talking about? When? What brands won big?

Here's "World Cup 2014: Social Media Stats and Facts" for your viewing pleasure.

Published in: Social Media

Transcript of "World Cup 2014: Social Media Stats and Facts"

  1. 1. World Cup 2014 Social Media Stats and Facts
  2. 2. The World Cup final between Germany and Argentina was the most Facebooked sporting event in Facebook history, with 88 million people around the world engaging in more than 280 million Facebook interactions Up till now, Super Bowl XLVII had held the record with 245 million interactions. #Pfft. How big was it?
  3. 3. Who was talking? The 5 demographics and countries who were most active on social media during the Germany v Argentina match: #1 Men 18-24 #2 Men 25-34 #3 Women 18-24 #4 Women 25-34 #5 Men 35-44 #1 United States #2 Brazil #3 Argentina #4 Germany #5 Indonesia
  4. 4. What were they talking about? 1 2 3 4 5 The final whistle: Germany is declared world champion Götze scores, giving Germany a 1- 0 lead in the 113th minute Lionel Messi rockets a free- kick over the crossbar in extra time (120th minute) Lionel Messi receives the Golden-Ball as the best player in the World Cup Argentinian goal is disallowed for offside (21st minute) The 5 most Facebook’ed moments of the final game:
  5. 5. The most mentioned players of the final game (on Facebook) Lionel Messi (Argentina) Mario Götze (Germany)
  6. 6. How much were they Tweeting? During the final between #GER and #ARG, there were 32.1 million Tweets sent in 120 minutes. That’s 4458.33 Tweets every second
  7. 7. When were they Tweeting? Mario Götze’s goal Final whistle (Germany wins) Lionel Messi receives best player (golden ball) 556,499 tweets-per-minute 618,725 tweets-per-minute 395,773 tweets-per-minute
  8. 8. What did it look like? Geotagged Tweets mentioning key World Cup terms at the 110th minute of the game:
  9. 9. What did it look like? Geotagged Tweets mentioning key World Cup terms after Götze’s goal:
  10. 10. Want to know something ridiculous? @brazuca, a Twitter account (made by Adidas) generated almost 3.5 million fans during the World Cup. @brazuca is the Twitter account of the World Cup ball.
  11. 11. And even more? Estimated growth in sales for Adidas’ brazuca ball were initially 15% over 2010’s World Cup. Those estimates have been revised to at least a 30% increase in sales of the ball.
  12. 12. ● http://dashburst.com/world-cup- final-facebook-twitter-records/ ● http://www.forbes. com/sites/aliciajessop/2014/07/15/adi das-scores-big-in-sales-and-social- media-growth-during-the-world-cup/ Sources
  13. 13. Thank you for viewing! Did you like this presentation? Wishpond One Easy Tool for All of Your Online Marketing create landing pages, contests, online ads & email automation campaigns Check out blog.wishpond.com for more!
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