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The State of Digital
Marketing
w
Challenges We Face
w
RO
I
61%
48%
42%44%
39%
27% 25%
9%
5%
70%
60%
50%
40%
30%
20%
10%
0%
CRM
Data
Globalization
Personas
Advocacy
Branding
O
r...
How We Overcome those
Challenges
w
5 Steps to Digital Marketing Success
1.
Capturing,
organizing and
integrating
customer data
2.
Translating
data into
insig...
How Our Consumer Gets
Information
w
Platform Usage
DigitalTablet
Gam
eConsole
Com
puteratW
ork
PrintN
ew
spaper
Com
puteratH
om
e
Radio
M
obilePhone
Televisio...
Time Consumers Spend with Devices and
Media
Television
Com
puteratW
ork
Com
puteratH
om
e
M
obilePhone
DigitalTablet
Gam
e...
Time Spent on Social, by Country
(in Hours per Day)
Argentina
M
exico
UAE
Brazil
South
Africa
Indonesia
Turkey
India
Canad...
Percent of Adults Using Social Each Week
(By Age)
80%
70%
60%
50%
40%
30%
20%
10%
0%
All Adults 18-35 35-49 50%
56%
78%
66...
w
W
ebsite
Em
ailM
arketing
Search
M
arketing
SocialM
edia(N
otPaid)
DirectM
ail
O
nlineDisplayAds
Television
PrintAds
M
o...
How We Get Consumer
Information
w
What Information We Gather
(by Percent of Marketers)
w
80%
70%
60%
50%
40%
30%
20%
10%
0%
First
Name
Last
Name
Date of
Bir...
What We Do With That
Information
w
wTim
eon
Site
Value
PastTransaction
PastActivity
Dem
ographics
Engagem
entScore
Language
N
one
100%
80%
60%
40%
20%
0%
68%...
Open-Rate % Increase Caused by
Personalized Email (by Sector)
w
All
Industries
Publishers Consumer
Products
& Services
Med...
Online Advertising
w
How Consumers See Mobile Advertising
(2010 vs 2013)
w
I would be
interested in
receiving ads on my
mobile phone
I am willi...
Internet Ad Revenues by Industry
(2012 vs 2013)
w
20%
15%
10%
5%
0%
RetailFinancial
Services
AutoTelecomLeisure
/Travel
Co...
Online Ad Spending
(Q3 2012 vs Q3 2013)
w
$210 $296
$174
$194
$527
$430
23%
12%
41%
$1,017
$813
25%
Q3 2012 Q3 2013
Genera...
Source:
http://www.experian.com/marketing-
services/2014-digital-marketer-benchmark-
and-trend-report.html?WT.
srch=PR_EMS...
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The State of Digital Marketing 2014

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Are you up to date? Are you in the know?

In this presentation we get into the thick of it. We cover:
- The 9 biggest problems that modern marketers face
- 26 online advertising stats
- 26 email marketing stats
- Audience segmentation best practices
- The effectiveness of 11 different marketing channels
- And tons more!

Check out the 2014 State of Digital Marketing.

And don't forget to watch out for the five steps you need to take to find success in today's complicated world of digital marketing!





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Transcript of "The State of Digital Marketing 2014"

  1. 1. The State of Digital Marketing w
  2. 2. Challenges We Face w
  3. 3. RO I 61% 48% 42%44% 39% 27% 25% 9% 5% 70% 60% 50% 40% 30% 20% 10% 0% CRM Data Globalization Personas Advocacy Branding O rganization w The Top Challenges Marketers Face O ther
  4. 4. How We Overcome those Challenges w
  5. 5. 5 Steps to Digital Marketing Success 1. Capturing, organizing and integrating customer data 2. Translating data into insights and audiences 3. Establishing Strategy for engagement and budget 4. Executing tailored strategy across channels 5. Measuring ROI to continually improve 0110100 1101001 0010110 1010010 @ w
  6. 6. How Our Consumer Gets Information w
  7. 7. Platform Usage DigitalTablet Gam eConsole Com puteratW ork PrintN ew spaper Com puteratH om e Radio M obilePhone Television One Day One Week 97% 84% 89% 68% 86% 53% 74% 51% 69% 37% 44% 26% 40% 17% 25% 15% 100% 80% 60% 40% 20% 0% w
  8. 8. Time Consumers Spend with Devices and Media Television Com puteratW ork Com puteratH om e M obilePhone DigitalTablet Gam eConsole Radio N ew spapers 2.26 6:38 6:51 27:08 7:447:50 8:53 11:40 30:00 25:00 20:00 15:00 10:00 5:00 0:00 w
  9. 9. Time Spent on Social, by Country (in Hours per Day) Argentina M exico UAE Brazil South Africa Indonesia Turkey India Canada USA Australia UK China Germ any South Korea Japan 5.0 4.0 3.0 2.0 1.0 0.0 4.3 3.8 3.3 3.1 3.0 2.8 2.5 2.4 2.3 2.3 2.1 1.9 1.5 1.4 1.0 .8 w
  10. 10. Percent of Adults Using Social Each Week (By Age) 80% 70% 60% 50% 40% 30% 20% 10% 0% All Adults 18-35 35-49 50% 56% 78% 66% 36% w
  11. 11. w W ebsite Em ailM arketing Search M arketing SocialM edia(N otPaid) DirectM ail O nlineDisplayAds Television PrintAds M obileApps O ther SocialDisplayAds Radio 70% 60% 50% 40% 30% 20% 10% 0% Most Effective in 2013 Top Planned in 2014 Channel Effectiveness
  12. 12. How We Get Consumer Information w
  13. 13. What Information We Gather (by Percent of Marketers) w 80% 70% 60% 50% 40% 30% 20% 10% 0% First Name Last Name Date of Birth ZIP Code Full Mailing Address Country Phone Number Mobile Phone Gender Only Email 78% 74% 52% 73% 40% 43% 37% 23% 24% 16%
  14. 14. What We Do With That Information w
  15. 15. wTim eon Site Value PastTransaction PastActivity Dem ographics Engagem entScore Language N one 100% 80% 60% 40% 20% 0% 68% 39% 70% 83% 72% 27% 16% 6% What Type of Email Segmentation We Use
  16. 16. Open-Rate % Increase Caused by Personalized Email (by Sector) w All Industries Publishers Consumer Products & Services Media & Entertain- ment Business Products & Service Catalogers Multi- Channel Retailers Travel 70% 60% 50% 40% 30% 20% 10% 0% 26% 1% 6% 15% 27% 34% 37% 65%
  17. 17. Online Advertising w
  18. 18. How Consumers See Mobile Advertising (2010 vs 2013) w I would be interested in receiving ads on my mobile phone I am willing to accept ads on my mobile phones were I to receive something of value in exchange I am likely to buy products I see advertised on my mobile phone I would be interested in using my mobile phone to make purchases in a store 5% 7% (up 45%) 12% 18% (up 46%) 6% 9% (up 65%) 10% 18% (up 72%) 20% 15% 10% 5% 0%
  19. 19. Internet Ad Revenues by Industry (2012 vs 2013) w 20% 15% 10% 5% 0% RetailFinancial Services AutoTelecomLeisure /Travel Computing Products Pharma & Healthcare MediaEntertain- ment 12% 5% 9% 4% 4% 6% 6% 6% 8% 7% 8% 8% 12% 13% 13% 14% 20% 20%
  20. 20. Online Ad Spending (Q3 2012 vs Q3 2013) w $210 $296 $174 $194 $527 $430 23% 12% 41% $1,017 $813 25% Q3 2012 Q3 2013 General Display Classifieds Search and Directories
  21. 21. Source: http://www.experian.com/marketing- services/2014-digital-marketer-benchmark- and-trend-report.html?WT. srch=PR_EMS_DigitalMarketer2014_031214_p ress_report w
  22. 22. Thank you for viewing! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! w
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