The Science
of Turning
Instagram
Followers into
Customers
6 Strategies to Turn Instagram Followers into Customers

1

Offer Exclusive Content

2

Make your Store or Business look A...
1

Offer Exclusive Content
Offer Exclusive Content

How you can do it:

1

Use Instagram to reveal products you haven’t
shared anywhere else

2

Laun...
2

Make your Store or Business look
Awesome
Make your Store or Business Look Awesome

How you can do it:

1
2
3

Post photos of:
The view out the window
Your co-worke...
3

Tap into User-generated Content
Tap into User-generated Content

How you can do it:

1

Run a photo contest. You can use all the
images, including those t...
4

Be Likeable
Be Likeable

How you can do it:

1

Don’t be lazy with your images. Use filters, cool
angles, lighting, and editing tools
...
5
5

Run Instagram Contests
Run Instagram Contests

How you can do it:

1

Come up with a cool theme: contests succeed when they coincide
with what yo...
5
6

Do the Math and Instagram Smart
Do the Math and Instagram Smart

What to Watch

1

When your Followers are online

2

What images and post-styles your Fol...
Further Reading

1

52 Tips: How to Market on Instagram

2

47 Tips for Running an Instagram Photo Contest

3

The 5 Best ...
Thank you for viewing!
Check out blog.wishpond.com for more!

Wishpond makes it easy to run social media
marketing campaig...
The Science of Turning Instagram Followers into Customers
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The Science of Turning Instagram Followers into Customers

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Are you struggling to increase your Instagram ROI? Are you concerned the platform just isn’t for your business and thinking about throwing in the towel?

This article will explain, in detail, how you can make Instagram work for your business. I’ll give you the 6 strategies behind turning your Instagram Followers into real-world customers.

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The Science of Turning Instagram Followers into Customers

  1. 1. The Science of Turning Instagram Followers into Customers
  2. 2. 6 Strategies to Turn Instagram Followers into Customers 1 Offer Exclusive Content 2 Make your Store or Business look Awesome 3 Tap into User-generated Content 4 Be Likeable 5 Run Instagram Contests 6 Do the Math and Instagram Smart
  3. 3. 1 Offer Exclusive Content
  4. 4. Offer Exclusive Content How you can do it: 1 Use Instagram to reveal products you haven’t shared anywhere else 2 Launch a product or event live on Instagram with a video or multiple images in one 3 Create an exclusive offer available only to your Instagram followers
  5. 5. 2 Make your Store or Business look Awesome
  6. 6. Make your Store or Business Look Awesome How you can do it: 1 2 3 Post photos of: The view out the window Your co-workers doing something fun on their break A weekend barbecue 4 Your CEO doing something funny 5 Dressing up for a themed day
  7. 7. 3 Tap into User-generated Content
  8. 8. Tap into User-generated Content How you can do it: 1 Run a photo contest. You can use all the images, including those that didn’t win, to promote your brand 2 Remember to have fans feature your products within their images 3 Once you become known as a brand that posts user’s photos, you can post ‘We’d love to see your Fall-themed/pet-t
  9. 9. 4 Be Likeable
  10. 10. Be Likeable How you can do it: 1 Don’t be lazy with your images. Use filters, cool angles, lighting, and editing tools 2 Show who you are by featuring fun photos and videos of your colleagues and behind the scenes 3 Be Authentic. Don’t sugarcoat your business. Show your products in real life. Post fun videos of your top execs
  11. 11. 5 5 Run Instagram Contests
  12. 12. Run Instagram Contests How you can do it: 1 Come up with a cool theme: contests succeed when they coincide with what your Followers are already thinking about 2 Have an awesome prize 3 Include a voting element to encourage your contest going viral
  13. 13. 5 6 Do the Math and Instagram Smart
  14. 14. Do the Math and Instagram Smart What to Watch 1 When your Followers are online 2 What images and post-styles your Followers respond best to 3 Where your Followers are coming from 4 Is your brand profile on Instagram growing?
  15. 15. Further Reading 1 52 Tips: How to Market on Instagram 2 47 Tips for Running an Instagram Photo Contest 3 The 5 Best Types of Instagram Photos to Drive Engagement 4 Infographic: The State of Instagram
  16. 16. Thank you for viewing! Check out blog.wishpond.com for more! Wishpond makes it easy to run social media marketing campaigns. Learn more at Wishpond.com
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