The Complete Guide
to Making Content go Viral
w
Drawing from studies of over 100 million
pieces of shared content and five different
respected academic and professional s...
10k
7.5k
5k
2.5k
0k
0-1000 Words
1000-2000
Words
2000-3000
Words
3000+
Words
Average Shares by Content Length
Facebook
Oth...
70
60
50
40
30
20
10
0
64.9
28
No Image in Article At least one Image in article
Average Facebook Shares of Articles
with ...
20.36
9.67
22.5
20
17.5
15
12.5
10
7.5
5
2.5
0
Average Twitter Shares of Articles
with Thumbnail vs No Thumbnail
No Thumbn...
AseAs
Awe-inspiring
(25)
Anger
(6%)
Humorous
(17%)
Entertained
(15%)
Joy
(14%)
Empathy
(6%)
Other
(Sadness,
Surprise, etc)...
Shares by Content Type
Industry
Average
List Infographic
How-to
Article
What
Post
Why
Post
Video
20k
15k
10k
5k
0k
w
10 item lists on average received the most social shares.
Four times as many social shares on average than
the 2nd most po...
142
100
123
100
121
100100 100.1
No Author Bio Has Author Bio
Average Shares of Articles
with Author Bio vs No Bio
150
100...
3000
2000
1000
0
0 1 2 3 4 5
706
930
1,210
1,405
1,588
2,776
Average Shares Based on Number of
Influencers who Shared it
1...
60m
50m
40m
30m
20m
10m
0m
Mon Tue Wed Thu Fri Sat Sun
Total Number of Content Shares by
Day of Week
w
60
55
50
45
40
35
20
15
Number of Retweets by Length
of Tweet
Number of Characters in Tweet
0-40 41-70 71-100 101-140
w
0.000% 0.005% 0.010% 0.015% 0.020% 0.025%
Questions
Non Questions
NumberofCharactersinPost
160-179
140-159
120-139
100-119...
Optimal length of Blog Posts
AverageTotalSecondsSpentPerPost
10,000,000
1,000,000
100,000
10,000
1,000
100
10
1
7 Min
Post...
A blog article that takes 7 minutes to read
translates to anywhere between 1500 and
2000 words, depending on images and
re...
2600
2450
2300
2150
2000
1 2 3 4 5 6 7 8 9 10
Spot in Google Search Results
Average Content Length of
Top 10 Results on Go...
Number of Self-Referential Words
.06%
.04%
.02%
0.0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Facebook Post Like % by # of “You...
Everyone wants to be taught.
Use “Introduction”, “The beginners guide”, “In 5
minutes” and “DIY”
How to Make a Viral Headl...
The Most Popular 3-Word Phrases
This is the (22 uses)
Will make you (20 uses)
When you see (16 uses)
‘Til you see (15 uses...
The Most Retweeted Words
#1. You
#5. Post
#8. Free
#12. Great
#16. How To
#2. Twitter
#6. Blog
#9. Media
#14. 10
#18. Blog...
Sources:
http://okdork.com/2014/04/21/why-content-goes-viral-
what-analyzing-100-millions-articles-taught-us/
http://corp....
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The Complete Guide to Making Content go Viral

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Are you doing everything you can to make your content and social media posts go viral?

Drawing from studies of over 100 million pieces of shared content and five different respected academic and professional sources, this comprehensive presentation gives you everything the sector knows about making content go viral.

Check it out!

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The Complete Guide to Making Content go Viral

  1. 1. The Complete Guide to Making Content go Viral w
  2. 2. Drawing from studies of over 100 million pieces of shared content and five different respected academic and professional sources, this presentation gives you everything we know about making content go viral. w
  3. 3. 10k 7.5k 5k 2.5k 0k 0-1000 Words 1000-2000 Words 2000-3000 Words 3000+ Words Average Shares by Content Length Facebook Other Platforms w
  4. 4. 70 60 50 40 30 20 10 0 64.9 28 No Image in Article At least one Image in article Average Facebook Shares of Articles with Images w
  5. 5. 20.36 9.67 22.5 20 17.5 15 12.5 10 7.5 5 2.5 0 Average Twitter Shares of Articles with Thumbnail vs No Thumbnail No Thumbnail Has a Thumbnail w
  6. 6. AseAs Awe-inspiring (25) Anger (6%) Humorous (17%) Entertained (15%) Joy (14%) Empathy (6%) Other (Sadness, Surprise, etc) (18%) The Top 10,000 Most-shared Articles Across the Web, by Relevant Emotion w
  7. 7. Shares by Content Type Industry Average List Infographic How-to Article What Post Why Post Video 20k 15k 10k 5k 0k w
  8. 8. 10 item lists on average received the most social shares. Four times as many social shares on average than the 2nd most popular list number: 23. Runner-ups were 23, 16, and 24. w List-Articles?
  9. 9. 142 100 123 100 121 100100 100.1 No Author Bio Has Author Bio Average Shares of Articles with Author Bio vs No Bio 150 100 50 0 Facebook Twitter LinkedIn Google+ w
  10. 10. 3000 2000 1000 0 0 1 2 3 4 5 706 930 1,210 1,405 1,588 2,776 Average Shares Based on Number of Influencers who Shared it 199% 393% w
  11. 11. 60m 50m 40m 30m 20m 10m 0m Mon Tue Wed Thu Fri Sat Sun Total Number of Content Shares by Day of Week w
  12. 12. 60 55 50 45 40 35 20 15 Number of Retweets by Length of Tweet Number of Characters in Tweet 0-40 41-70 71-100 101-140 w
  13. 13. 0.000% 0.005% 0.010% 0.015% 0.020% 0.025% Questions Non Questions NumberofCharactersinPost 160-179 140-159 120-139 100-119 80-99 60-79 Facebook Post Length and Style Engagement w
  14. 14. Optimal length of Blog Posts AverageTotalSecondsSpentPerPost 10,000,000 1,000,000 100,000 10,000 1,000 100 10 1 7 Min Post Length, in Reading Time 0 2 4 6 8 10 12 14 16 18 20 w
  15. 15. A blog article that takes 7 minutes to read translates to anywhere between 1500 and 2000 words, depending on images and reading speed. w
  16. 16. 2600 2450 2300 2150 2000 1 2 3 4 5 6 7 8 9 10 Spot in Google Search Results Average Content Length of Top 10 Results on Google (By # of Words) w
  17. 17. Number of Self-Referential Words .06% .04% .02% 0.0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Facebook Post Like % by # of “You’s”, “I’s”, and “Me’s” w
  18. 18. Everyone wants to be taught. Use “Introduction”, “The beginners guide”, “In 5 minutes” and “DIY” How to Make a Viral Headline Smart Surprising Science HistoryCritical Hacks Huge/Big w
  19. 19. The Most Popular 3-Word Phrases This is the (22 uses) Will make you (20 uses) When you see (16 uses) ‘Til you see (15 uses) What happens when (15 uses) Here are the (13 uses) You see what (12 uses) You need to (12 uses) This is what (12 uses) That will make (12 uses) w
  20. 20. The Most Retweeted Words #1. You #5. Post #8. Free #12. Great #16. How To #2. Twitter #6. Blog #9. Media #14. 10 #18. Blog Post #3. Please #7. Social #10. Help #13. Social Media #17. Top #4. Retweet #11. Please Retweet #15. Follow #20. New #19. Check Out w
  21. 21. Sources: http://okdork.com/2014/04/21/why-content-goes-viral- what-analyzing-100-millions-articles-taught-us/ http://corp.wishpond.com/blog/2013/01/10/infographic-the- impact-of-photos-on-facebook-engagement/ http://blog.bufferapp.com/the-ideal-length-of-everything- online-according-to-science http://blog.bufferapp.com/a-scientific-guide-to-writing-great- headlines-on-twitter-facebook-and-your-blog http://www.startupmoon.com/the-dark-science-of-naming- your-post-based-on-studying-100-blogs/ w
  22. 22. Thank you for viewing! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns Did you like this presentation? Check out blog.wishpond.com for more! w
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