Social media for non profits: 17 tips

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Do you own or market a Non-Profit Organization? Have you tried to take advantage of social media but found it more frustrating and less rewarding than you’d heard it could be?

It’s a common problem, one that I can help you with.

As a former non-profit marketer who currently spends his days striving to stay ahead of the social media game, and blogging about it, I thought I’d share some of what I know.

Here are 6 social media strategies you can use to drive your NPO to new heights. I’ve broken these strategies down into how to do it, why you should, and a concrete example to make social media marketing a non-profit so easy even your grandmother could do it (I promise).

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Social media for non profits: 17 tips

  1. 1. Social Media for Non-Profits: 17 Tips
  2. 2. 6 Strategies to Market your Non-Profit 1 Use a targeted tone and persona to set yourself apart Blog great content to become a trusted source Write shareable Facebook posts to increase engagement Re-tweet to develop friends and affiliates Use Google+ to communicate with other organizations Use contests to capture new members 2 3 4 5 6
  3. 3. Use a targeted tone and persona to set your organization apart 1
  4. 4. Social Media for NPOs: Target your Market Identify your target audience to make sure you’re not wasting resources Use your personality to appeal to your target audience across all marketing platforms A Targeted Facebook Post by Bike Hub 1 2
  5. 5. Blog great content to become a trusted source 2
  6. 6. Social Media for NPOs: Blog Use great content to stay ahead of the competition Hype your blog to excite your readers Become a trusted source to keep readers coming back A blog post by Charity:water 3 4 5
  7. 7. Write shareable Facebook posts to increase engagement 3
  8. 8. Social Media for NPOs: Facebook Remember it’s not about fundraising Post great status updates Use Facebook Analytics programs like Insights A Facebook Post by NPR 6 7 8
  9. 9. Re-tweet to develop friends and affiliates 4
  10. 10. Social Media for NPOs: Twitter Use Links to increase participation Re-Tweet to show cooperation Use Hashtags to be seen A Tweet by UNESCO 9 10 11
  11. 11. Use Google+ to communicate with other organizations 55
  12. 12. Social Media for NPOs: Google+ Create Circles to target your audience Create and join Communities to network Use Hashtags to be seen Google+ Community by The Red Cross 12 13 14
  13. 13. Use contests to capture new members 6
  14. 14. Social Media for NPOs: Contests Run a vote contest Run a photo contest Run an essay contest Vote Contest with Bite Hunger 15 16 17
  15. 15. Thank you for viewing! Check out blog.wishpond.com for more! Wishpond makes it easy to run social media marketing campaigns. Learn more at Wishpond.com

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