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Social media for non profits: 17 tips

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Do you own or market a Non-Profit Organization? Have you tried to take advantage of social media but found it more frustrating and less rewarding than you’d heard it could be? …

Do you own or market a Non-Profit Organization? Have you tried to take advantage of social media but found it more frustrating and less rewarding than you’d heard it could be?

It’s a common problem, one that I can help you with.

As a former non-profit marketer who currently spends his days striving to stay ahead of the social media game, and blogging about it, I thought I’d share some of what I know.

Here are 6 social media strategies you can use to drive your NPO to new heights. I’ve broken these strategies down into how to do it, why you should, and a concrete example to make social media marketing a non-profit so easy even your grandmother could do it (I promise).

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  • 1. Social Media for Non-Profits: 17 Tips
  • 2. 6 Strategies to Market your Non-Profit 1 Use a targeted tone and persona to set yourself apart Blog great content to become a trusted source Write shareable Facebook posts to increase engagement Re-tweet to develop friends and affiliates Use Google+ to communicate with other organizations Use contests to capture new members 2 3 4 5 6
  • 3. Use a targeted tone and persona to set your organization apart 1
  • 4. Social Media for NPOs: Target your Market Identify your target audience to make sure you’re not wasting resources Use your personality to appeal to your target audience across all marketing platforms A Targeted Facebook Post by Bike Hub 1 2
  • 5. Blog great content to become a trusted source 2
  • 6. Social Media for NPOs: Blog Use great content to stay ahead of the competition Hype your blog to excite your readers Become a trusted source to keep readers coming back A blog post by Charity:water 3 4 5
  • 7. Write shareable Facebook posts to increase engagement 3
  • 8. Social Media for NPOs: Facebook Remember it’s not about fundraising Post great status updates Use Facebook Analytics programs like Insights A Facebook Post by NPR 6 7 8
  • 9. Re-tweet to develop friends and affiliates 4
  • 10. Social Media for NPOs: Twitter Use Links to increase participation Re-Tweet to show cooperation Use Hashtags to be seen A Tweet by UNESCO 9 10 11
  • 11. Use Google+ to communicate with other organizations 55
  • 12. Social Media for NPOs: Google+ Create Circles to target your audience Create and join Communities to network Use Hashtags to be seen Google+ Community by The Red Cross 12 13 14
  • 13. Use contests to capture new members 6
  • 14. Social Media for NPOs: Contests Run a vote contest Run a photo contest Run an essay contest Vote Contest with Bite Hunger 15 16 17
  • 15. Thank you for viewing! Check out blog.wishpond.com for more! Wishpond makes it easy to run social media marketing campaigns. Learn more at Wishpond.com