Sochi'al Media Statistics from the 2014 Winter Games

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Sochi'al Media Statistics from the 2014 Winter Games



Alas, the Sochi Winter Olympics are over. Did you get up bright and early for the gold medal ice hockey game? ...

Alas, the Sochi Winter Olympics are over. Did you get up bright and early for the gold medal ice hockey game?

Sochi featured more than enough moments of glory, grief, and oddity for us all to be satisfied at least until the Summer Olympics roll back around in two years time.

This Slideshare give you a peek into the top "Sochi'al" Media moments from the Winter Olympics. From our most Tweetable, most Likeable and most talked about moments to our favorite images, our favorite hashtags, and everything in between.

What was your favorite moment?



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Sochi'al Media Statistics from the 2014 Winter Games Presentation Transcript

  • 1. Winter Olympics: Sochi’al Media Breakdown
  • 2. Total Sochi’al Media Results: Twitter In all, more than 40 million Olympic-related Tweets were sent during the games.
  • 3. Total Sochi’al Media Results: Facebook 45 million different Facebook users were responsible for a combined 120 million posts, comments and Likes on Facebook.
  • 4. Top Mentioned Athletes: Twitter 1. Mao Asada, Japan, Figure Skating 2. Yuna Kim, South Korea, Figure Skating 3. T.J. Oshie, USA, Ice Hockey 4. Shaun White, USA, Snowboarding 5. Mark McMorris, Canada, Snowboarding
  • 5. Top Mentioned Athletes: Facebook 1. Shaun White, USA, Snowboarding 2. T.J. Oshie, USA, Ice Hockey 3. Yuna Kim, SOuth Korea, Figure Skating 4. Jenny Jones, GB, Snowboarding 5. Carey Price, Canada, Ice Hockey
  • 6. Top Mentioned Sports: Twitter 1. Ice Hockey 2. Curling 3. Figure Skating 4. Bobsled 5. Snowboard
  • 7. Top Mentioned Sports: Facebook 1. Ice Hockey 2. Figure Skating 3. Bobsleigh 4. Curling 5. Luge
  • 8. Top Moments on Twitter Top Moments on Twitter Tweets Per Minute 1. USA beats Russia in men’s Ice Hockey shootout 42,630 TPM 2. Canada defeats USA in men’s seminfinal ice hockey semifinals 47,600 TPM 3. Japan’s Yuzuru Hanyu wins gold in men’s figure skating 45,750 TPM 4. Canada defeats USA for women’s ice hockey gold medal 42,000 TPM 5. Canada defeats Sweden for men’s ice hockey gold final 27,700 TPM
  • 9. Our Favorite Pictures Bobsledder Johnny Quinn, who, having been locked in his hotel bathroom, punched his way out. The image was retweeted about 30,000 times, favorited more than 17,000 and became a hashtag: #Quinning - the act of busting something open
  • 10. Our Favorite Pictures Crowds the world over fell in love with the Norwegian curling team. Though they would eventually drop out of the tournament, the brightly-colored sweepers won gold in the hearts of viewers.
  • 11. sources: ● ●
  • 12. Get the Social Media ROI Ebook it’s FREE!
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