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Marketing to Millennials: The How, The What and the Wherefore

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The 18-34 year old demographic is far and away the most important, and unique, segment of your market. They have a far higher consumption of digital content, are more connected to mobile and social …

The 18-34 year old demographic is far and away the most important, and unique, segment of your market. They have a far higher consumption of digital content, are more connected to mobile and social than any other demographic.

As such, they represent the future of online marketing. Do you understand this demographic? Do you know what that future is going to look like?

Check out this comprehensive presentation, helping you understand the all-important millennial demographic.

Check out this presentation to stay ahead of the curve and ahead of your competitors.

Published in: Social Media, Business, Technology
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  • 1. Marketing to Millennials The How, The What and the Wherefore
  • 2. Did you know?
  • 3. In the month of November, Millennials spent 96 hours (or 4 full days) online.
  • 4. Average Monthly Time Spent in Hours per User by Media Platform 96.0 87.0 65.9 57.2 58.9 49.1 42.9 43.6 35.2 Age 18-34 Age 35-54 Total Digital Desktop Age 55+ Mobile
  • 5. Nearly one out of every five millennials are mobile-only users. Compared to 5% of 35-54 year olds and 3% of 55+ Age 18-34 16% Age 35-54 67% 20% Age 55+ 18% 75% 42% 0% 10% 20% Desktop Only 5% 55% 30% 40% 50% 60% 70% 80% Desktop + Mobile 3% 90% 100% Mobile Only
  • 6. Smartphone Use
  • 7. U.S. Smartphone Use by Age Demographic Age 18-34 81% Age 35-54 Age 55+ 68% 40% More than 4 out of every 5 Millennials have a smartphone, compared to only 2 out of 5 people 55+
  • 8. Social Network Usage
  • 9. U.S. Use of 7 Leading Social Networks 100% 91% 85% 80% 60% 46% 40% 39% 30% 27% 27% 27% 17% 20% 33% 32% 19% 26% 5% 0% Age 18-34 Facebook Instagram Twitter Age 35-54 Tumblr Pinterest LinkedIn Snapchat
  • 10. U.S. Total Billions of Minutes: Facebook vs All Other Leading Social Networks in November, 2013 67.8 21.5 20.7 7.5 2.1 59.1 Facebook 18-34 All Others 35-54 55+
  • 11. Percent Share of Total Minutes Spent on Social (U.S.) Age 18-34 76 Age 35-54 89 3 Age 55+ 91 2 0% 10% Facebook 20% Instagram 30% 10 40% Twitter 50% 60% Tumblr 70% 80% Pinterest 6 90% 4 3 100% LinkedIn Despite Millennials spending a lower percentage of their time on Facebook than the other age groups, it’s important to note that this is still more time overall. 76% of a Millennial’s time spent on Facebook is, in fact, substantially more than 91% of a 55+ individual’s.
  • 12. TV Viewing Behavior
  • 13. Millennials TV Use as Compared to the General Adult Population Used On-Demand at least 10 times in last 30 days 119 Prefers watching TV shows on Internet 110 Skips ads when watching recorded TV shows 106 Always watches TV shows online 103 National Average
  • 14. Millennials are harder than any other age demographic to reach with TV advertising, as they watch more TV online than any other demographic, skip more ads when watching recorded TV, and have more subscriptions to TiVO, Netflix, etc than any other age group. 10% Does NOT skip ads when watching recorded TV Shows 90% Do skip ads when watching recorded TV Shows
  • 15. My question… Who are these 10% of people who DON’T skip the commercials when watching recorded tV? I mean… Right?
  • 16. U.S. Monthly Online Videos per Viewer 355.9 259.4 Age 18-34 Age 35-54 178.4 Age 55+
  • 17. special thanks to: The ComScore.com Whitepaper Marketing to Millennials: 5 Things Every Marketer Should Know
  • 18. Get the Facebook Ads Ebook it’s FREE!
  • 19. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns

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