International Women's Day: Women and Social Media

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In honor of International Women's Day, we at Wishpond thought it would be interesting to show how dominated social media is by women.

This presentation looks at the gender split between social media platforms, how the genders are different, as well as mobile vs desktop behavior.

Check it out, and happy international women's day!

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International Women's Day: Women and Social Media

  1. 1. International Women’s Day: Women on Social Media
  2. 2. Percentage of US Adults Using Top Social Media Platforms 3 76% 66% 54% 46% 33% 8% facebook Tumblr Pinterest
  3. 3. Percentage of US Adults Using Bottom Social Media Platforms 24% 20% 18% 15% 17% Instagram Twitter 19% LinkedIn 3
  4. 4. Women are on Social Media more Often Percentage of US adults using social media several times per day: 30% 26% Men Women
  5. 5. Women are more likely to interact with brands on social media How US adults interact with brands online: 54% 53% 39% 44% show support 36% access offers 28% 33% stay current 25% comment
  6. 6. Women lead the trend towards social media use via mobile Women use smartphones and tablets more often than men for social media 32% 46% 43% 20%
  7. 7. How many women use social networking sites versus men? 71% Women 62% Men
  8. 8. Twitter Usage 16% of online adults use Twitter 62% of them are women
  9. 9. Pinterest Usage 15% of online adults use Pinterest 80% of them are women
  10. 10. SOURCES ● http://www.entrepreneur.com ● http://newsfeed.time.com/
  11. 11. Download the Complete Guide to Landing Pages It’s FREE!
  12. 12. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns

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