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Content Marketing: Why it's Still Awesome and Why That Should Scare You

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Content marketing works. That’s been established. But is it working too well? Is it becoming so much a part of online marketing that it’s losing all efficacy? …

Content marketing works. That’s been established. But is it working too well? Is it becoming so much a part of online marketing that it’s losing all efficacy?

In a recent (much lauded) article by Mike Schaefer he coined the term ‘content shock’. Perhaps a more accurate term would be ‘content paralysis’ - in which the overwhelming amount of content lessens the overall effect of content marketing for business.

It’s the first big discussion point of 2014, and one of the most important we’ll see this year. As such, it’s important we all have some background on the subject.

In this presentation we'll re-affirm how awesome content marketing is for your business, and then (in the second part) tell you how scary that should be.

But don’t worry, we'll also give you five strategies to combat content paralysis.

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Transcript

  • 1. Content Marketing Why it’s still awesome, and why that should scare you
  • 2. Why content marketing is AWESOME
  • 3. 1 Content marketing costs 62% less than traditional marketing
  • 4. 2 Per dollar spent, content marketing generates 3 times as many leads as traditional marketing
  • 5. 3 B2B companies that blog generate 67% more leads per month than those who don’t
  • 6. 4 Blogs give websites 434% more indexed pages than websites with no blog.
  • 7. 5 The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373).
  • 8. 6 Because 61% of consumers say they feel better about a company that delivers custom content, they’re more likely to buy from that company.
  • 9. 7 Content creation is ranked as the single most effective SEO technique
  • 10. Why it being awesome is Scary
  • 11. 8 27,000,000 pieces of content are shared every day
  • 12. 9 78% of CMO’s think custom content is the future of marketing
  • 13. 10 54% of marketers say they will increase their content marketing spend in the next 12 months
  • 14. 11 79% of marketers report their organizations are shifting to branded content
  • 15. 12 86% of all B2C companies engage in content marketing and 91% of B2B companies do
  • 16. 13 64% of B2B content marketers say their biggest challenge is producing enough content
  • 17. 14 Companies that blog at least 15 times per month get 5 times more traffic than companies that don’t blog
  • 18. So. With the ever-growing implementation of content marketing by every sector… With 27,000,000 pieces of content being uploaded on a daily basis... How can you possibly compete?
  • 19. TRY… 1. Focusing on making content that’s social-friendly 2. Putting your personality into everything you do 3. Being an active responder, commentor, and social media user 4. Re-using your content to maximize your time and energy (and ROI) 5. Finding your own content niche
  • 20. Sources: ● http://www.inboundwriter.com ● http://www.slideshare.net ● http://www.exacttarget.com
  • 21. Get the Content Marketing Ebook it’s FREE!
  • 22. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns