Content marketing works. That’s been established. But is it working too well? Is it becoming so much a part of online marketing that it’s losing all efficacy?
In a recent (much lauded) article by Mike Schaefer he coined the term ‘content shock’. Perhaps a more accurate term would be ‘content paralysis’ - in which the overwhelming amount of content lessens the overall effect of content marketing for business.
It’s the first big discussion point of 2014, and one of the most important we’ll see this year. As such, it’s important we all have some background on the subject.
In this presentation we'll re-affirm how awesome content marketing is for your business, and then (in the second part) tell you how scary that should be.
But don’t worry, we'll also give you five strategies to combat content paralysis.