Three Ways to Use Retargeting to Find Success Online (with Petey the Retargeting Pixel)

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Adventures with Petey the Retargeting Pixel continue!

In this, the second part of our Petey the Pixel series, Petey dives straight into three different retargeting strategies your business can use to find success online.

He'll break down (in Petey's characteristically simple and clear way) how to use retargeting for brand awareness, product promotion and lead generation.

Take it away, Petey!

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Three Ways to Use Retargeting to Find Success Online (with Petey the Retargeting Pixel)

  1. 1. Adventures in Retargeting with Petey the Pixel Part 2: Three Ways to use Retargeting to Find Success Online
  2. 2. Hi everybody! I’m Petey the Pixel, and today I’ll be taking you through three strategies for retargeting. Are you ready? Follow me! Oh! If you haven’t met me yet, check out my first adventure in “Introduction to Retargeting with Petey the Pixel” (that’s me!).
  3. 3. Below me is your awesome website. Looks sweet! If you remember, I live here, chilling out until someone knocks on the door, wanting to engage with your business.
  4. 4. As soon as someone clicks through to your website I get a knock on my door and I perk up, ready to spring into action. “knock, knock”!
  5. 5. There are a few ways I’m useful to your business, and today I’ll teach you all about them: 1. Increasing Brand Awareness 2. Product Promotion 3. Lead Generation Sound good?
  6. 6. Let’s say this dapper fellow in the top hat came to your website there on the right. But for whatever reason, he decided not to buy or convert how you wanted him to. Isn’t there something we can do?! Increasing Brand Awareness with Petey the Pixel
  7. 7. I know! I’ll just show him an ad you’ve designed (oh so cleverly) that focuses on how awesome your business is in general! But hmm, there’s no specific product or lead-generation page that he bounced from! What should I show him? What if I follow him around the internet! Increasing Brand Awareness with Petey the Pixel
  8. 8. Your business’ awesome brand awareness retargeting ad talking about the best parts of your business! Increasing Brand Awareness with Petey the Pixel
  9. 9. Oh yeah! I remember your awesome business! Increasing Brand Awareness with Petey the Pixel I don’t know if he’s going to re-engage with your brand and convert yet, but I bet he’ll remember your awesome business for next time!
  10. 10. Now let’s say this beautiful young lady is checking out your website’ s newest product (that whatchamacallit there on the right). But before she clicks “Buy” she gets distracted and bounces. Oh no! Will we lose her forever!? Product Promotion with Petey the Pixel
  11. 11. Product Promotion with Petey the Pixel And I can show her an ad you made (aren’t you brilliant!) focused on the exact product she was interested in! I know! I’ll follow her to her favorite online newspaper!
  12. 12. Your business’ awesome product promotion ad featuring the exact product she was interested in! Product Promotion with Petey the Pixel
  13. 13. Here’s a suggestion for if she hadn’t clicked through: include a 10% discount in your product promotion retargeting ad. That’ll encourage a conversion! Awesome! She remembered how awesome your product was and clicked-through on your ad. I’m so happy! Product Promotion with Petey the Pixel
  14. 14. What if this rad young rascal came to your lead generation landing page, and loved the ebook you were offering but suddenly got really hungry and bounced? If only there were some way of seeing him again! Lead Generation with Petey the Pixel
  15. 15. I know he’s interested in your awesome ebook so I’ll show him an ad which hints at some of the cool stuff you’ve included in it! What if I sneak after him and meet him at his favorite music streaming site? Lead Generation with Petey the Pixel
  16. 16. Your business’ awesome lead-gen retargeting ad, offering a glimpse at all the value in your email-gated ebook! Lead Generation with Petey the Pixel
  17. 17. ebook! Awesome! He clicked through on your retargeting ad and now he’s become a valuable lead. Next stop, sales!! Lead Generation with Petey the Pixel
  18. 18. Alright!! That’s all the time I have today. Hopefully that’s given you a bit of insight into how I can help your business find success online! Thanks for hanging out!
  19. 19. Oh! I almost forgot! If you have any more questions about retargeting or Petey the Pixel, head over to the Wishpond Blog. It’s chock full of awesome articles that I’m sure will answer any question you have!
  20. 20. Thanks Petey! Check out the Wishpond Blog or Wishpond.com for more on Retargeting and to access Wishpond’s retargeting tool And if you want, you can share Petey with the world!

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