8 Steps to Write Copy that Converts: Email Marketing
 

8 Steps to Write Copy that Converts: Email Marketing

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Does your email copy result in the profits you need? ...

Does your email copy result in the profits you need?

Do you have a massive email contact list? Did you generate your email leads from social media contests, compelling landing pages, or online coupons?

Once you’ve gained a sizable lead list, it’s how you nurture your leads through your sales conversion funnel that counts.

In this slideshare, I’ll give you 8 actionable steps to write email copy that converts.

Read more at: blog.wishpond.com

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    8 Steps to Write Copy that Converts: Email Marketing 8 Steps to Write Copy that Converts: Email Marketing Presentation Transcript

    • 8 Steps to Write Copy That Converts: Email Marketing
    • Table of Contents: 1 Write for your Segments 2 Personalize your Emails 3 Be personal 4 Match your Subject Line with your Email Copy 5 Align your Landing Page and Email Copy 6 Use a Clear, Compelling CTA 7 Format your Email Body for Skimmers 8 A/B Test, Track Results and Improve
    • 1 Write for Your Segments 3 tips to write for your segments: ● Segment your email lists to support your campaign goals ● Think like your customer, to motivate action ● Use lead management software, like Wishpond, that allows you to easily insert segment data, such as demographics and interests
    • 2 Personalize your Emails 3 tips to personalize your copy: ● Use recipient names in your email copy ● Your “from” line is important - send your emails from individuals, not your corporate account ● Send out personalized automated emails for each lead-generating landing page or contest you run
    • 3 Be personal 3 tips to use second person in your email campaigns: ● Create a personal connection with masses of email contacts ● Use “you”, “me” and “us” in your content ● Write in plain language, as if you’re talking to your prospective customers
    • 4 Match your Subject Line with your Email Copy 3 tips to match your email copy and subject line: ● Develop trust in your sales funnel by staying consistent in your messaging ● Don’t break a promise of content by creating an overly-compelling subject line ● Write your subject lines after you’ve written your content
    • 5 Align your Landing Page and Email Copy 3 tips to match your email copy and landing page: ● Increase sales conversions by aligning email campaigns with landing pages ● Develop cohesive and compelling visuals and text for your campaigns ● Make it easy for prospective customers to identify your ask
    • 6 Use a Clear, Compelling CTA 3 tips to use action words in your Call to Action: ● Increase conversions with a singular, prominent CTA ● Use action words to motivate clicks ● Include a colour contrasted, easy to click CTA button (the simpler you make your ask, the more customers will click)
    • 7 Format your Email Body for Skimmers 3 tips to format your email body for skimmers: ● Keep your main points bolded and bulleted ● Keep your sentences short ● Make your ask clear and simple
    • 8 A/B Test, Track Results and Improve 3 tips for tracking results: ● A/B test your email copy on two or more contact segments ● Measure the results of each email campaign you run to analyze delivery rates, open rate, click through rates and sales conversions ● Use your results to optimize your conversion rates and continuously improve
    • More Resources... For further reading on email marketing: ● 10 Sure-Fire Subject Line Formulas for Your Email Marketing Campaigns ● The Top 8 Methods to Generate Email Leads Through Facebook ● 6 Sure-fire Methods to Generate Email Leads Using Twitter ● 12 Tips: How to Use Email to Drive Traffic to Your Blog ● 8 Top Tips: How to use Email to Promote your Facebook Contest
    • Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond is the easiest way to get new leads & sales online Learn more at Wishpond.com