8 Steps to Write Copy that Converts: Email Marketing

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Does your email copy result in the profits you need?

Do you have a massive email contact list? Did you generate your email leads from social media contests, compelling landing pages, or online coupons?

Once you’ve gained a sizable lead list, it’s how you nurture your leads through your sales conversion funnel that counts.

In this slideshare, I’ll give you 8 actionable steps to write email copy that converts.

Read more at: blog.wishpond.com

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8 Steps to Write Copy that Converts: Email Marketing

  1. 1. 8 Steps to Write Copy That Converts: Email Marketing
  2. 2. Table of Contents: 1 Write for your Segments 2 Personalize your Emails 3 Be personal 4 Match your Subject Line with your Email Copy 5 Align your Landing Page and Email Copy 6 Use a Clear, Compelling CTA 7 Format your Email Body for Skimmers 8 A/B Test, Track Results and Improve
  3. 3. 1 Write for Your Segments 3 tips to write for your segments: ● Segment your email lists to support your campaign goals ● Think like your customer, to motivate action ● Use lead management software, like Wishpond, that allows you to easily insert segment data, such as demographics and interests
  4. 4. 2 Personalize your Emails 3 tips to personalize your copy: ● Use recipient names in your email copy ● Your “from” line is important - send your emails from individuals, not your corporate account ● Send out personalized automated emails for each lead-generating landing page or contest you run
  5. 5. 3 Be personal 3 tips to use second person in your email campaigns: ● Create a personal connection with masses of email contacts ● Use “you”, “me” and “us” in your content ● Write in plain language, as if you’re talking to your prospective customers
  6. 6. 4 Match your Subject Line with your Email Copy 3 tips to match your email copy and subject line: ● Develop trust in your sales funnel by staying consistent in your messaging ● Don’t break a promise of content by creating an overly-compelling subject line ● Write your subject lines after you’ve written your content
  7. 7. 5 Align your Landing Page and Email Copy 3 tips to match your email copy and landing page: ● Increase sales conversions by aligning email campaigns with landing pages ● Develop cohesive and compelling visuals and text for your campaigns ● Make it easy for prospective customers to identify your ask
  8. 8. 6 Use a Clear, Compelling CTA 3 tips to use action words in your Call to Action: ● Increase conversions with a singular, prominent CTA ● Use action words to motivate clicks ● Include a colour contrasted, easy to click CTA button (the simpler you make your ask, the more customers will click)
  9. 9. 7 Format your Email Body for Skimmers 3 tips to format your email body for skimmers: ● Keep your main points bolded and bulleted ● Keep your sentences short ● Make your ask clear and simple
  10. 10. 8 A/B Test, Track Results and Improve 3 tips for tracking results: ● A/B test your email copy on two or more contact segments ● Measure the results of each email campaign you run to analyze delivery rates, open rate, click through rates and sales conversions ● Use your results to optimize your conversion rates and continuously improve
  11. 11. More Resources... For further reading on email marketing: ● 10 Sure-Fire Subject Line Formulas for Your Email Marketing Campaigns ● The Top 8 Methods to Generate Email Leads Through Facebook ● 6 Sure-fire Methods to Generate Email Leads Using Twitter ● 12 Tips: How to Use Email to Drive Traffic to Your Blog ● 8 Top Tips: How to use Email to Promote your Facebook Contest
  12. 12. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond is the easiest way to get new leads & sales online Learn more at Wishpond.com

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