7 Steps:
How to Optimize
Email Automation
for
Increased Sales
Conversions
7 Steps to Email Automation Optimization
1

Plan Your Campaign

2

Know your Customer Sales Needs

3

Identify paths, but ...
1

Plan Your Campaign
Plan Your Campaign

1

List our your goals for each of
your email automation
campaigns

Develop your objectives so
2

3

y...
2

Know your Customer Sales
Needs
Know your Customer Sales Needs

1

Think like your customer and what
they need and want

2

Determine where they are in th...
3

Identify paths, but keep it simple
Identify paths, but keep it simple
1

Create a drip campaign matrix, to best connect with your
prospect’s nurturing needs
...
4

Create your messages
Create your messages

1

Plan out your drip campaign emails

2

Make each email successive to the next, deepening the ask
...
5

Develop your landing pages
Develop your landing pages
1

Determine how many landing
pages you need, to A/B test,
or create successive clickthroughs

...
6

A/B test, track and measure
results
A/B test, track and measure results

1

A/B test a number of variables in your automated email
marketing campaigns (such a...
7

Optimize and repeat
Optimize and repeat

1

Continually optimize your email automation lead
nurturing campaigns

2

Once you begin achieving t...
More Resources...
Best practices and tips for your email marketing campaigns:
●

10 Sure-Fire Subject Line Formulas for Yo...
Thank you for viewing!
Did you like this presentation?
Check out blog.wishpond.com for more!

Share our blog!
One Easy Tool for All of Your Online
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7 Steps: How to Optimize Email Automation for Increased Sales Conversions
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7 Steps: How to Optimize Email Automation for Increased Sales Conversions

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You’ve put in tons of time and effort to generate leads. You’ve used social media lead generation tactics and you’ve run successful landing page campaigns. Now what?

How do you nurture your leads to increase your sales conversions?

Use email automation.

Email automation may not be a new concept in lead nurturing, but alarmingly, only 35% of B2B’s have an automatic email program in place.

In this presentation, I give you 7 steps to optimize your email automation for sales conversions.

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7 Steps: How to Optimize Email Automation for Increased Sales Conversions

  1. 1. 7 Steps: How to Optimize Email Automation for Increased Sales Conversions
  2. 2. 7 Steps to Email Automation Optimization 1 Plan Your Campaign 2 Know your Customer Sales Needs 3 Identify paths, but keep it simple 4 Create your messages 5 Develop your landing pages 6 A/B test, track and measure results 7 Optimize and repeat
  3. 3. 1 Plan Your Campaign
  4. 4. Plan Your Campaign 1 List our your goals for each of your email automation campaigns Develop your objectives so 2 3 you can measure your results Know your customer by listing out your target markets and creating personas, including their online behaviour
  5. 5. 2 Know your Customer Sales Needs
  6. 6. Know your Customer Sales Needs 1 Think like your customer and what they need and want 2 Determine where they are in the basic sales cycle: need recognition, awareness, consideration, purchase 3 Ask questions your prospect would ask in each basic sales stage
  7. 7. 3 Identify paths, but keep it simple
  8. 8. Identify paths, but keep it simple 1 Create a drip campaign matrix, to best connect with your prospect’s nurturing needs 2 Keep your drip paths simple - overcomplicating can lead to paralysis 3 Add personalization tactics to deepen the relationship
  9. 9. 4 Create your messages
  10. 10. Create your messages 1 Plan out your drip campaign emails 2 Make each email successive to the next, deepening the ask with your prospects 3 Create subject lines and email copy that convert
  11. 11. 5 Develop your landing pages
  12. 12. Develop your landing pages 1 Determine how many landing pages you need, to A/B test, or create successive clickthroughs 2 Keep your landing pages consistent with your email messages 3 Use landing page templates to make building your HTML and creatives easier
  13. 13. 6 A/B test, track and measure results
  14. 14. A/B test, track and measure results 1 A/B test a number of variables in your automated email marketing campaigns (such as subject line, trigger landing page, and your CTA) 2 Set up UTM tracking codes, and other measuring metrics to track your results 3 Measure and analyze your results to optimize your conversion rates and continuously improve
  15. 15. 7 Optimize and repeat
  16. 16. Optimize and repeat 1 Continually optimize your email automation lead nurturing campaigns 2 Once you begin achieving the results you need, continue to run the automated emails 3 Watch your sales conversions grow
  17. 17. More Resources... Best practices and tips for your email marketing campaigns: ● 10 Sure-Fire Subject Line Formulas for Your Email Marketing Campaigns ● 12 Tips: How to Use Email to Drive Traffic to Your Blog ● 25 Tips: Email Lead Generation from Social Media ● 10 Sure-Fire Subject Line Formulas for Your Email Marketing Campaigns ● 15 Email Automation Stats that Might Surprise You
  18. 18. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog!
  19. 19. One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns
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