7 Steps: How to Optimize Email Automation for Increased Sales Conversions
 

7 Steps: How to Optimize Email Automation for Increased Sales Conversions

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You’ve put in tons of time and effort to generate leads. You’ve used social media lead generation tactics and you’ve run successful landing page campaigns. Now what? ...

You’ve put in tons of time and effort to generate leads. You’ve used social media lead generation tactics and you’ve run successful landing page campaigns. Now what?

How do you nurture your leads to increase your sales conversions?

Use email automation.

Email automation may not be a new concept in lead nurturing, but alarmingly, only 35% of B2B’s have an automatic email program in place.

In this presentation, I give you 7 steps to optimize your email automation for sales conversions.

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7 Steps: How to Optimize Email Automation for Increased Sales Conversions 7 Steps: How to Optimize Email Automation for Increased Sales Conversions Presentation Transcript

  • 7 Steps: How to Optimize Email Automation for Increased Sales Conversions
  • 7 Steps to Email Automation Optimization 1 Plan Your Campaign 2 Know your Customer Sales Needs 3 Identify paths, but keep it simple 4 Create your messages 5 Develop your landing pages 6 A/B test, track and measure results 7 Optimize and repeat
  • 1 Plan Your Campaign
  • Plan Your Campaign 1 List our your goals for each of your email automation campaigns Develop your objectives so 2 3 you can measure your results Know your customer by listing out your target markets and creating personas, including their online behaviour
  • 2 Know your Customer Sales Needs
  • Know your Customer Sales Needs 1 Think like your customer and what they need and want 2 Determine where they are in the basic sales cycle: need recognition, awareness, consideration, purchase 3 Ask questions your prospect would ask in each basic sales stage
  • 3 Identify paths, but keep it simple
  • Identify paths, but keep it simple 1 Create a drip campaign matrix, to best connect with your prospect’s nurturing needs 2 Keep your drip paths simple - overcomplicating can lead to paralysis 3 Add personalization tactics to deepen the relationship
  • 4 Create your messages
  • Create your messages 1 Plan out your drip campaign emails 2 Make each email successive to the next, deepening the ask with your prospects 3 Create subject lines and email copy that convert
  • 5 Develop your landing pages
  • Develop your landing pages 1 Determine how many landing pages you need, to A/B test, or create successive clickthroughs 2 Keep your landing pages consistent with your email messages 3 Use landing page templates to make building your HTML and creatives easier
  • 6 A/B test, track and measure results
  • A/B test, track and measure results 1 A/B test a number of variables in your automated email marketing campaigns (such as subject line, trigger landing page, and your CTA) 2 Set up UTM tracking codes, and other measuring metrics to track your results 3 Measure and analyze your results to optimize your conversion rates and continuously improve
  • 7 Optimize and repeat
  • Optimize and repeat 1 Continually optimize your email automation lead nurturing campaigns 2 Once you begin achieving the results you need, continue to run the automated emails 3 Watch your sales conversions grow
  • More Resources... Best practices and tips for your email marketing campaigns: ● 10 Sure-Fire Subject Line Formulas for Your Email Marketing Campaigns ● 12 Tips: How to Use Email to Drive Traffic to Your Blog ● 25 Tips: Email Lead Generation from Social Media ● 10 Sure-Fire Subject Line Formulas for Your Email Marketing Campaigns ● 15 Email Automation Stats that Might Surprise You
  • Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog!
  • One Easy Tool for All of Your Online Marketing create online ads, contests, landing pages & email automation campaigns