Zappos is an online shoe retailer and apparel store that was founded in 1999. Since its founding it has grown to be the biggest online shoe retailer thanks to its excellent customer service and exemplary marketing strategies. Its customer friendly return and shipping policy is one of the key reasons for its impressive success story.
Find out how Zappos used social media marketing to build a strong online brand and what you can learn from it to successfully implement social media strategies for your own business.
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