5 Examples of Pop ups That Actually Work
 

5 Examples of Pop ups That Actually Work

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Are you considering implementing pop-ups on your website or blog? ...

Are you considering implementing pop-ups on your website or blog?

Do it!

We've found serious success with generating email subscribers from our blog pop-up in the past month or so, and we want you to find the same success!

Check out this presentation on the five best types and strategies for pop-ups that you can implement for your own business.

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  • Full Name Full Name Comment goes here.
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  • We used to feel exactly the same way WilliamHillShopsUK! That was until we tried them for ourselves and saw how influential they can be on our business' lead generation strategy. I bet (no pun intended) you'd be surprised at what they can do for your business as well. Cheers!
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  • Thanks Susan! But these are examples that can work for anybody! We've mostly found success with the exit pop-up, scroll pop-up and click pop-up but they're all worth testing! Glad you enjoyed the presentation!
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  • Thanks for sharing your examples of pop ups that are working for you!
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  • anyway, pop-ups are annoying
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5 Examples of Pop ups That Actually Work 5 Examples of Pop ups That Actually Work Presentation Transcript

  • wishpond 5 Examples of Pop-Ups that Actually Work wishpond.com
  • They’re loud. They’re in your face. They’re aggressive and they can’t possibly, possibly, be right for your business. Right? I mean, surely. Well, we have one thing to say to everyone (including people open-minded enough to consider pop-ups for business)... 1,472. That’s the number of leads Wishpond has generated in the past three weeks from blog pop-ups alone. W INTRODUCTION
  • But wait, I don’t get it. Why do they work? The long and short of it is simple: pop-ups require a visitor to take action, either positive or negative. Let me repeat that. Pop-ups require a reader or visitor to your landing page to, actively, say “No” to your offer. And when you put something awesome in front of someone and require them to consider it as a possibility, the chance of them converting on it is far, far higher than it is if they have the option to simply leave. Pop-ups are like milk: un-bounceable. W INTRODUCTION http://image.slidesharecdn.com/5examplesofpop-upsthatactuallywork-140814153331-phpapp02/95/5-examples-of-pop-ups-that-actually-work-3-638.jpg?cb=1408085972
  • Entry pop-ups put you in dangerous territory. They interrupt a visitor coming to your page - pretty damn aggressive. However, done right, entry pop-ups can have some seriously impressive conversion rates - so long as you support your interruption. Here’s an example of an entry pop-up that works: Find out why on the next slide. W EXAMPLE #1: WEBINAR ENTRY POP-UP http://image.slidesharecdn.com/5examplesofpop-upsthatactuallywork-140814153331-phpapp02/95/5-examples-of-pop-ups-that-actually-work-4-638.jpg?cb=1408085972
  • W EXAMPLE #1: WEBINAR ENTRY POP-UP Why does the entry pop-up work? ● It’s a limited-time offer, which justifies your interruption of a possible lead’s arrival to your page. This is something they understand needs to be seen now (as the promotion ends soon). ● The subheader describes exactly what leads stand to get quickly and simply. ● The subheader delivers value with mention of the guest host, dropping a well-known name to catch the eye of a reader.
  • W EXAMPLE #1: WEBINAR ENTRY POP-UP Why Else? ● This entry pop-up would be the first touch point (but not the last) in the promotion of the webinar. Blog articles would also feature a webinar CTA and the blog sidebar would feature a picture of John Smith with the date and time of the webinar as well. ● The colors work together and the CTA button contrasts well with the understated blue - making it incredibly clear how to convert.
  • W EXAMPLE #1: WEBINAR ENTRY POP-UP What could we test to optimize it? ● It would be interesting to run an A/B test on the copy sizes. Do we get more conversions from emphasizing the time factor or the well-known name of the webinar host? ● We could also test adding “you”, “me” or “my” to this pop-up’s copy. Adding personal pronouns can positively affect conversion rates, and it would be interesting to see if that were true on pop-ups like it is (in general) on landing pages.
  • W EXAMPLE #2: EBOOK CLICK POP-UP This is a pop-up strategy that we’ve been employing on the Wishpond Blog for a couple weeks now. Compared to our old strategy - of using a banner image at the bottom of our articles as an image link to a landing page - the click pop-up has doubled the number of leads we generate with banners. Click pop-ups (or “two-step signups”) cut out the need to send blog or landing page traffic to another page of your site. Click pop-ups expedite the lead generation process, meaning more leads, faster, for your business. They also cut down on the need for extensive copy and landing page optimization, as they’re far more concise and don’t require anywhere near the energy a landing page does.
  • W EXAMPLE #2: EBOOK CLICK POP-UP Here’s an example of a click pop-up that works (and is currently working on the Wishpond Blog):
  • W Why does this click pop-up work? ● The click pop-up puts a conversion opportunity in front of your reader while they remain on your blog page instead of sending them to a whole new tab and landing page. This means possible leads have less time to think, meaning more leads for your business. ● The copy is consistent across both image link and click pop-up, ensuring people who click on the banner image quickly and easily know they’re downloading the right piece of content. EXAMPLE #2: EBOOK CLICK POP-UP
  • W Why Else? ● The pop-up includes a short and efficient benefit list, a USP and a CTA (the most essential parts of any lead or sales-generating page). ● The banner includes an eye- catching image, which contrasts with the text-dominated bottom of a blog article and draws attention. EXAMPLE #2: EBOOK CLICK POP-UP
  • W EXAMPLE #2: EBOOK CLICK POP-UP What could we test to optimize it? ● Changing the templates for our banners so they match the formatting and design of our click pop-ups to see if even more consistency increases conversion rates. ● Changing the copy to sound a bit more salesy and aggressive. Try something like “Get the free report that can earn you thousands of dollars with no money down!”
  • W EXAMPLE #3: FREE DEMO EXIT POP-UP Exit pop-ups work by placing a required action in front of your reader, insisting that they focus on it. Here’s the breakdown of exit pop-ups: ● Your blog’s readers are focused, intensely, on your content. ● When people are focused on a single, specific task or point, they experience something called “inattention blindness”, which basically means they don’t see something obvious (like a big orange CTA button) when they’re focused on something detailed. ● Pop-ups, particularly exit pop-ups, break through inattention blindness by coming between a reader and their focus point. ● That means that a reader who bounces (not because they aren’t interested, but simply because they genuinely don’t see your “Ask”) may, instead, convert.
  • W EXAMPLE #3: FREE DEMO EXIT POP-UP Here’s an example of an exit pop-up that works:
  • W Why does this exit pop-up work? ● Placing this pop-up on a product or pricing page of your website will catch each visitor who chooses to bounce because of a pricing or “not-enough- value” issue. ● The offer is exclusive, which is always a good influence on engagement. ● The pop-up is focused on giving you something (“GET 50% off, GET the discount”), which frames it in terms relevant to the visitor rather than what AcmeSaaS can do. EXAMPLE #3: FREE DEMO EXIT POP-UP
  • W EXAMPLE #3: FREE DEMO EXIT POP-UP What could we test to optimize it? ● We could test putting this pop-up solely on the pricing pages (rather than pricing and product) to ensure that anybody bouncing has seen the value of what we’re offering. ● We could test some louder, more “in-your-face” color contrast, particularly the CTA button (perhaps a red).
  • W EXAMPLE #4: BLOG SCROLL POP-UP Pop-ups work best for email subscription, as it’s less of an ask and they can be delivered to people in the moment they’re most interested in your valuable content. Scroll pop-ups are our go-to for email subscribers, as they only show to readers who are invested enough to read a certain percentage of a blog article.
  • W EXAMPLE #4: BLOG SCROLL POP-UP Here’s an example of a scroll pop-up that works:
  • W Why does this scroll pop-up work? ● The copy is really solid across the board: everyone wants to be first, everyone wants to “get the latest” and everyone wants to receive something exclusive. The value of subscribing is clearly communicated. ● The CTA button stands out like a lighthouse against the somewhat dreary background colors. EXAMPLE #4: BLOG SCROLL POP-UP
  • W Why Else? ● The pop-up only shows after readers have invested a solid amount of time and energy into your content, meaning your subscribers are actually interested in your subject matter (and therefore products). ● The pop-up doesn’t ask for much in return for a subscription. EXAMPLE #4: BLOG SCROLL POP-UP
  • W EXAMPLE #4: BLOG SCROLL POP-UP What could we test to optimize it? ● While the contrast of the CTA works well to make it stand out, would a more exciting color- scheme increase conversions? ● Would different CTA copy (perhaps framed in terms of what the subscriber gets) perform better than the command CTA?
  • W EXAMPLE #5: REPORT TIMED POP-UP Timed pop-ups are a bit more tricky than scroll pop-ups, but can be perfected through testing and tweaking. Timed Pop-up Top Tip: Head over to your Google Analytics for your blog page and check out the average visit duration on your articles. Set your timed pop-up to appear anywhere between 10 and 20 seconds before your average reader tends to leave.
  • W EXAMPLE #5: REPORT TIMED POP-UP Here’s an example of a timed pop-up that works:
  • W Why does this timed pop-up work? ● This pop-up would show only on blog articles related to customer relationship management, ensuring that the people who see it are likely to be interested in the ebook’s content. ● Or, if your business was devoted solely to CRM, this pop-up could appear anywhere on your website (unlike a more specific ebook or whitepaper). This pop-up would find success on a product page just as it would on your blog. EXAMPLE #5: REPORT TIMED POP-UP
  • W Why Else? ● The pop-up’s offer (a full industry report) is valuable. This means we can ask for more lead information, which increases lead conversion rates down the online marketing sales funnel. EXAMPLE #5: REPORT TIMED POP-UP
  • W EXAMPLE #5: REPORT TIMED POP-UP What could we test to optimize it? ● An image may soften the intensity of the pop-up’s numerous form fields and increase visual appeal. ● We could see if fewer form fields increases conversions enough to offset the increased value we get by knowing more about our leads. ● We could see if a larger subheader/summary paragraph would make it easier to communicate value, or if the larger pop-up is too aggressive.
  • We created the example pop-ups in this presentation in the Wishpond pop-up tool in about 45 seconds. That means that 45 seconds of work can mean thousands of leads, email subscribers, and sales down the line for your business. But sales spiel to the side, we hope you learned something about how to use the five main types of pop-ups. As we mentioned for each example, there are always variables of your pop-ups that you can test and tweak, adding and taking away bits and pieces until you’re as optimized as you can be. Make sense? CONCLUSION
  • Thank you for viewing! Did you like this presentation? Wishpond One Easy Tool for All of Your Online Marketing create landing pages, contests, pop-ups, online ads & email automation campaigns Check out blog.wishpond.com for more!