16 Marketing Automation Stats You Can't Afford to Ignore

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Marketing automation is one of the most effective methods of keeping in touch with your prospects. You can warm your leads and nurture a personal relationship by sending out automated timed and triggered email marketing campaigns.

And marketing automation gets results.
"Nurtured leads through marketing automation make 47% larger purchases than non-nurtured leads."
"Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months."
"Companies using marketing automation for nurturing experience a 451% increase in qualified leads"

Click on the slideshare for more stats you can use to prove their worth.

Published in: Marketing, Business

16 Marketing Automation Stats You Can't Afford to Ignore

  1. 1. you can't afford to ignore Marketing Automation Stats 16
  2. 2. of qualified leads 50% are not ready to purchase immediately 1/2 1/2 1/2 1/2 1/2 1/2
  3. 3. Nurtured leads make 47% than non-nurtured leads largerpurchases
  4. 4. see improved ROI 75% of companies using marketing automation 44% see improved ROI within 6 months within 12 months$ $ $ $ $
  5. 5. 10% Companies that automate lead management see a increase in revenue in 6-9 months or greater
  6. 6. of marketers say 89% email is their primary channel for lead nurturing
  7. 7. than companies that don’t B2B companies that blog generate more leads content content content content content 67%
  8. 8. Content marketing generates 3X’s 62% as many leads as traditional outbound marketing, but... costs less
  9. 9. 18X’s drive more revenue than broadcast emails $ $ $ Segmented, relevant emails
  10. 10. Personalized emails improve click-through rates by 14% and conversion rates by 10% Hi Jane, Hi John,
  11. 11. Event-triggered marketing can save up to 80% of your direct mail budget
  12. 12. 28% of marketers saw an increase in revenue per sale attributable to marketing automation
  13. 13. Companies using marketing automation source 45% more pipeline than those who don’t use marketing automation
  14. 14. Companies using marketing automation for nurturing experience a 451% qualified leadsincrease in
  15. 15. Marketing automation can lead to 3x’s more leads passed to sales after one month
  16. 16. Marketing automation reduces ignored leads from 80% to 25%
  17. 17. 70% of companies that use it say that marketing automation met or exceeded ROI expectations
  18. 18. Sources: Gleanster The Annuitas Group Focus Research Gartner Research Forrester Research WebDAM Demand Metric Jupiter Research Chief Marketer Aberdeen Group Marketo Bulldog Solutions Hubspot
  19. 19. Thank you for viewing! Did you like this presentation? Wishpond One Easy Tool for All of Your Online Marketing create landing pages, contests, online ads & email automation campaigns Check out blog.wishpond.com for more!

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