12 Tips:
How to Use
Email
to Drive Traffic
to Your Blog
Table of Contents:
Get Emails
1

Win email leads from social marketing campaigns

2

More social email-generating tips

3
...
Table of Contents:
Give Emails
6

Hook ‘em with the subject line

7

Get real with your body

8

Personalize those notes

...
1

Win email leads from
social marketing
campaigns
Win email leads from social marketing campaigns
1

2

3

Email-gate your contest and
sweepstakes on Facebook,
Twitter, and...
2

More social emailgenerating tips
More social email-generating tips

1

2

3

Post email gated content on your
social sites like webinars and ebooks

Entice...
3

Design RSS feeds for your
blog
Design RSS feeds for your blog

1

2

3

Create an easy to see RSS
feed on your blog by using
contrasting colours and keep...
4

Add opt-in pop-ups
Add opt-in pop-ups
1

2

3

Email popups can be
annoying, but they work - and
are commonly used by both
big and small busi...
5

Use your email to get
email
Use your email to get email
1

Include a link to your blog in
your email signature, and
encourage your co-workers
to so to...
6

Hook ‘em with the subject
line
Hook ‘em with the subject line
1

2

3

Create a sense of urgency to entice readers to open your
email

Keep it short and ...
7

Get real with your body
Get real with your body

1

2

3

Think about your
readers to connect when
you send emails
Treat your customer
online like...
8

Personalize those notes
Personalize those notes

1

2

3

Personalized emails
improve click through rates
by 14%
Use a CRM like MailChimp or
Const...
9

Segment your emails
Segment your emails

1

2

3

Use a CRM like MailChimp
or Constant Contact to
segment your email lists
Use other tools, li...
10

Create clear Call to
Actions
Create clear Call to Actions

1

2

Make your call to actions
clear, single and prominent this will result in a higher
res...
11

Schedule to build trust
Schedule to build trust

1

2

3

Write your articles
when you want, but
publish them at
consistent times and
days of the ...
12

Send visual newsletters …
and a tease
Send visual newsletters … and a tease
1

Include visuals in your
newsletter, to make it more
user-friendly and appealing

...
More Resources...
Check out more ways to drive traffic to your blog:
●
●
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●

10 Tips: How to Use LinkedIn to Driv...
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Did you like this presentation?
Check out blog.wishpond.com for more!
Share our blog!

Wishpond mak...
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12 Tips: How to Use Email to Drive Traffic to Your Blog

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You’ve written an amazing blog post. You’ve published it on your awesome blog. Why is nobody reading it?

Use email.

Email marketing is still one of the most effective methods of directly communicating with your readership (and customers). Pump up your great email list with social contests, RSS feeds and opt-in pop ups. Then generate awesome emails to drive tons of traffic to your blog posts.

In this presentation, I give you 12 actionable tips you can start using today.

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Transcript of "12 Tips: How to Use Email to Drive Traffic to Your Blog"

  1. 1. 12 Tips: How to Use Email to Drive Traffic to Your Blog
  2. 2. Table of Contents: Get Emails 1 Win email leads from social marketing campaigns 2 More social email-generating tips 3 Design RSS feeds for your blog 4 Add opt-in pop-ups 5 Use your email to get email
  3. 3. Table of Contents: Give Emails 6 Hook ‘em with the subject line 7 Get real with your body 8 Personalize those notes 9 Segment your emails 10 Create clear Call to Actions 11 Schedule to build trust 12 Send visual newsletters … and a tease
  4. 4. 1 Win email leads from social marketing campaigns
  5. 5. Win email leads from social marketing campaigns 1 2 3 Email-gate your contest and sweepstakes on Facebook, Twitter, and even your blog Use social sites to offer exclusive deals to newsletter subscribers Offer deals to customers who refer friends to sign up use a referral app, and spread the reach of your targeted email lists
  6. 6. 2 More social emailgenerating tips
  7. 7. More social email-generating tips 1 2 3 Post email gated content on your social sites like webinars and ebooks Entice email signups by making it easy on Facebook and Twitter: give exclusive offers in exchange for emails Chili’s Grill and Bar uses email gated content of their Facebook page. Include links to your blog in your about or bio sections of your social sites
  8. 8. 3 Design RSS feeds for your blog
  9. 9. Design RSS feeds for your blog 1 2 3 Create an easy to see RSS feed on your blog by using contrasting colours and keep it at the top of your blog page Motivate action by explaining what people are signing up for, and why they should RSS subscription to the Wishpond blog. Keep the wording in your RSS signup form simple and friendly
  10. 10. 4 Add opt-in pop-ups
  11. 11. Add opt-in pop-ups 1 2 3 Email popups can be annoying, but they work - and are commonly used by both big and small business Time your popups so only people who are interested in your site for a longer time get the offer NewsCred uses pop-up email sign ups. Make your popups friendly, and informative to increase your signup results
  12. 12. 5 Use your email to get email
  13. 13. Use your email to get email 1 Include a link to your blog in your email signature, and encourage your co-workers to so too 2 Give a beneficial reason for people to click to your blog 3 Use the signature in all your emails, to generate more clicks
  14. 14. 6 Hook ‘em with the subject line
  15. 15. Hook ‘em with the subject line 1 2 3 Create a sense of urgency to entice readers to open your email Keep it short and to the point Use marketing tactics like including “...” to create intrigue and motivate further interaction
  16. 16. 7 Get real with your body
  17. 17. Get real with your body 1 2 3 Think about your readers to connect when you send emails Treat your customer online like you would your customer offline, by speaking to them like a friend Use the words “you” and “me” to deepen your reader relationship
  18. 18. 8 Personalize those notes
  19. 19. Personalize those notes 1 2 3 Personalized emails improve click through rates by 14% Use a CRM like MailChimp or Constant Contact to personalize emails with names (you can even do this through a simple excel spreadsheet) When you’re hosting a contest on your blog, use Wishpond’s Social Marketing Suite to easily send personalized emails with a direct link (and image)
  20. 20. 9 Segment your emails
  21. 21. Segment your emails 1 2 3 Use a CRM like MailChimp or Constant Contact to segment your email lists Use other tools, like Wishpond Social Contact Database to segment email lists by contest participation, Facebook likes, and geographic location MailChimp enables you to segment your emails Send different emails targeting your different email lists
  22. 22. 10 Create clear Call to Actions
  23. 23. Create clear Call to Actions 1 2 Make your call to actions clear, single and prominent this will result in a higher response rate Design clickable, colour contrasting buttons with the action you want Flowdock sends out monthly newsletters, with clear CTA buttons. 3 Use newsletter formatting sites like Stamplia, Fusion, MailChimp, etc. to create professional looking buttons for your CTAs
  24. 24. 11 Schedule to build trust
  25. 25. Schedule to build trust 1 2 3 Write your articles when you want, but publish them at consistent times and days of the week Make a calendar to keep track of when you’ re publishing which article Seth Godin publishes article every day, and at the same time Schedule your blog articles on wordpress, or your preferred blogging platform
  26. 26. 12 Send visual newsletters … and a tease
  27. 27. Send visual newsletters … and a tease 1 Include visuals in your newsletter, to make it more user-friendly and appealing 2 Give summaries of your articles, with clickable “read more” buttons to drive traffic to your site 3 NewsCred is brilliant at sending out visually appealing teasers of their blog posts. Schedule your newsletters weekly or monthly to keep in touch with your customers
  28. 28. More Resources... Check out more ways to drive traffic to your blog: ● ● ● ● ● ● ● ● 10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog 12 Ways to Use Facebook to Drive Traffic to Your Blog 12 Formulas: How to Use Twitter to Drive Traffic to Your Blog How to use Google+ to Promote your Blog (9 tips) 9 Ways to Use Pinterest to Drive Traffic to Your Blog The Ultimate Small Business Guide to Social Bookmarking: Driving Traffic to Your Blog Blog Traffic: How to Use Q&A Sites and Niche Forums to Increase Blog Visitors Influence Marketing: How to Find Your Industry Leaders
  29. 29. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Share our blog! Wishpond makes it easy to run interactive social media marketing campaigns. Learn more at Wishpond.com
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