Your SlideShare is downloading. ×

11 Stats: Why Your Landing Page Doesn't Convert

1,868
views

Published on


Landing pages are a proven method of generating leads and building a solid email list. But why aren’t yours converting?

If you’re like most marketers, your top challenge is building a landing page and optimizing it.

But did you also know that:
- The more landing pages you have, the higher conversion rate
- Websites with 30 or more landing pages get seven times the leads of a site with only 10
- Landing pages with multiple offers get 266% fewer leads than single offer pages
- 44% of inbound marketing links direct to a homepage, not a landing page

Check out more data you need to increase your online marketing results.

Published in: Marketing, Business

1 Comment
10 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,868
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
27
Comments
1
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Why Your Landing Page Doesn’t Convert stats 11
  • 2. ? ? ? Getting a landing page built and optimized What’s the Biggest Landing Page Challenge for Marketers? ? ? ?
  • 3. of B2B co’s 62% have less than 6 landing pages
  • 4. with fewer than 10 Companies with 30or more landing pages generate 7xmore leads than those But...
  • 5. new, unique landing page build a 48% of marketers for each marketing campaign
  • 6. Half But... of those landing pages contain multiple offers
  • 7. 266% And... multiple offers can decrease conversions by
  • 8. of offer-related images 42% on landing pages are not clickable
  • 9. is the most used method to for 2 years in a row A/B testing increase conversion rates
  • 10. has driven major landing page change But... 1out of 8only A/B Tests
  • 11. of B2B inbound marketing links are to a 44% not a landing page homepage
  • 12. of first time visitors aren’t ready to buy But... 96% sending people to your homepage doesn’t bring leads and relationship-building opportunities
  • 13. http://www.blog.hubspot.com http://www.marketingexperiments.com/blog http://www.marketingsherpa.com http://www.blog.kissmetrics.com Sources
  • 14. Thank you for viewing! Did you like this presentation? Wishpond One Easy Tool for All of Your Online Marketing create landing pages, contests, online ads & email automation campaigns Check out blog.wishpond.com for more!