11 Stats: Why Your Landing Page Doesn't Convert

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Landing pages are a proven method of generating leads and building a solid email list. But why aren’t yours converting?

If you’re like most marketers, your top challenge is building a landing page and optimizing it.

But did you also know that:
- The more landing pages you have, the higher conversion rate
- Websites with 30 or more landing pages get seven times the leads of a site with only 10
- Landing pages with multiple offers get 266% fewer leads than single offer pages
- 44% of inbound marketing links direct to a homepage, not a landing page

Check out more data you need to increase your online marketing results.

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11 Stats: Why Your Landing Page Doesn't Convert

  1. 1. Why Your Landing Page Doesn’t Convert stats 11
  2. 2. ? ? ? Getting a landing page built and optimized What’s the Biggest Landing Page Challenge for Marketers? ? ? ?
  3. 3. of B2B co’s 62% have less than 6 landing pages
  4. 4. with fewer than 10 Companies with 30or more landing pages generate 7xmore leads than those But...
  5. 5. new, unique landing page build a 48% of marketers for each marketing campaign
  6. 6. Half But... of those landing pages contain multiple offers
  7. 7. 266% And... multiple offers can decrease conversions by
  8. 8. of offer-related images 42% on landing pages are not clickable
  9. 9. is the most used method to for 2 years in a row A/B testing increase conversion rates
  10. 10. has driven major landing page change But... 1out of 8only A/B Tests
  11. 11. of B2B inbound marketing links are to a 44% not a landing page homepage
  12. 12. of first time visitors aren’t ready to buy But... 96% sending people to your homepage doesn’t bring leads and relationship-building opportunities
  13. 13. http://www.blog.hubspot.com http://www.marketingexperiments.com/blog http://www.marketingsherpa.com http://www.blog.kissmetrics.com Sources
  14. 14. Thank you for viewing! Did you like this presentation? Wishpond One Easy Tool for All of Your Online Marketing create landing pages, contests, online ads & email automation campaigns Check out blog.wishpond.com for more!

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