Whether for SEO, brand awareness, or lead generation, ultimately we are creating content to increase the weight of our wallets (or those of the businesses for which we work).
So how do we do that better? Are there ways we can be creating content that specifically encourages a purchase or conversion?
In this presentation I hope to answer that question with a 10-point “Yes!” I’ll address the 10 approaches you can use to increase conversions when creating content or writing copy.
Clipping is a handy way to collect important slides you want to go back to later.