Are you having difficulty getting your business’ blog off the ground? Do you write great content, and wonder why your readership is struggling? Recent studies show that while 80% of people will read headline copy, only 20% will read the rest. This is the hidden importance of great titles, and why getting them right is so vital to a successful blog. In this article I’ll break down 10 strategies for writing great blog headlines, giving you concrete examples from some of the most successful content marketers in the biz. I’ll also give you examples you can use for your business, no matter what that business is. Read more at: blog.wishpond.com

1. 10 Sure-Fire
Blog Title
Formulas that
Attract Readers

3. 10 Awesome Blog Title Examples
New! Never-before-seen Insights into [your Job]!
Exclusive Strategies from [a Sector Expert]
10 Things you Need to Know in Order to Succeed
The Secret Trick to [Achieve a Goal]
How [Your Field] is Like…
How I [Did Something Unbelievable]
Amazingly Awesome Things you Should Read About
Are you Making this Mistake that’s [Leading to a Bad Result]?
How do you do [Activity]?
10 Ways to [Improve in your Role]
1
3
2
4
7
5
6
8
9
10

4. New! Never-before-seen Insights into
[your Job]!
1

5. New! Never-before-seen Insights into [your Job]!
New Phone App Makes Home Delivery a Breeze
New Micro-Durable Fiber Changes Winter Jackets Forever
New Technology Makes your Blue-Prints Obsolete
A Real-life Example from Alex Sobal on SocialMediaToday’s Blog
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2
3
How you can do it:

6. Exclusive Strategies from [a Sector
Expert]
2

7. Exclusive Strategies from [a Sector Expert]
10 Tips for Keeping You Looking Young (from the Health Guru)
How I Brought my Restaurant Through the First Year
Staying Sane in your Cubicle (by a 25-year Middle-Manager)
A Real-life Example from Ritika Puri on Unbounce’s Blog:
1
2
3
How you can do it:

8. 10 Things you Need to Know in
Order to Succeed
3

9. 10 Things you Need to Know in Order to Succeed
10 Strategies for Surviving a Call Center
The Retailers Guide you Need to Read
10 Examples of Failed Cafes (and How you can Avoid their Fate)
Real-life Example from Jeff Bullas’ Blog
1
2
3
How you can do it:

10. The Secret Trick to [Achieve a Goal]4

11. The Secret Trick to [Achieve a Goal]
The 10 Secrets For Keeping a Non-Profit Afloat
15 Corporate Law Secrets you Weren’t Taught at School
The Secret Behind Apple’s Success (and how you can do it too)
A Real-life Example from Brandon Anderson on Social MediaToday’s Blog
1
2
3
How you can do it:

12. How [Your Field] is Like…55

13. How [Your Field] is Like…
How a Restaurant’s First Year is Like the NFL
How my Internship with Google was Like a Vacation in Mexico
How PR work is like Middle School
Here’s a Real-life Example from Barry Ricks on SocialMediaToday’s Blog
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2
3
How you can do it:

14. How I [Did Something Unbelievable]6

15. How I [Did Something Unbelievable]
How I Made my First Million from Investing in Light Bulbs
How Our Gym Revolutionized Cardio for Women
How I Went Bankrupt and Brought it all Back
A Real-life Example from Julia Campbell on JCSocialMarketing’s Blog
1
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3
How you can do it:

16. Amazingly Awesome things you
Should Read About
7

17. Amazingly Awesome things you Should Read About
10 Amazing Strategies to Ensure your Pet Store Succeeds
5 Life-changing Choices to help you Run Without Pain
How the (Incredible) Ultra-Comfort Mattress Saved my Marriage
A Real life Example from Lindsey Kirchoff on Unbounce’s Blog
1
2
3
How you can do it:

18. Are you Making this Mistake that’s
[Leading to a Bad Result]?
8

19. Are you Making this Mistake that’s [Leading to a Bad
Result]?
Are you Making the 5 Mistakes that Cost your Business Sales?
Have you Fallen into the Shoe Store Trap?
Avoid Bankruptcy by Following these 5 Accountancy Rules-of-thumb
A Real-Life Example from Henneke Duistermaat on Unbounce’s Blog
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How you can do it:

20. How do you do [Activity]?9

21. How do you do [Activity]?
How do you Balance your Checkbook?
How do you Ensure your Architect Knows what They’re Doing?
What Kind of Website Works Best for Retailers?
A Real life Example from Alyssa Kritsch on HootSuite’s Blog
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How you can do it:

22. 10 Ways to [Improve in your Role]10

23. 10 Ways to [Improve in your Role]
10 Ways to Make You a Great CEO
50 Tips to Maximize your Marketing Ability
10 Rules-of-thumb to Make you an Accounting God
A Real-life example from Stefanie Grieser on Unbounce’s Blog
1
2
3
How you can do it:

24. Thank you for viewing!
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