How to Use the Facebook Ad Conversion Pixel to Track Ecommerce Checkouts
 

How to Use the Facebook Ad Conversion Pixel to Track Ecommerce Checkouts

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Are you an eCommerce business struggling to drive traffic to your website? Are you using Facebook advertising but unsure if your efforts and money are resulting in real revenue? ...

Are you an eCommerce business struggling to drive traffic to your website? Are you using Facebook advertising but unsure if your efforts and money are resulting in real revenue?

You need to be using Facebook Conversion Tracking.

This article will discuss the benefits of Facebook Conversion Tracking for eCommerce businesses and how to use it.

I’ll define all the terms you need to know and tell you exactly what Conversion Tracking is and why it’s crucial for your business.

Then I’ll give you step by step instructions on how you can create and place a Conversion Tracking Pixel with Facebook Power Editor (it’s easier than you might think). And, last but not least, I’ll answer the five most frequently asked Conversion Tracking questions to ensure you’re as well informed as you can possibly be.

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    How to Use the Facebook Ad Conversion Pixel to Track Ecommerce Checkouts How to Use the Facebook Ad Conversion Pixel to Track Ecommerce Checkouts Presentation Transcript

    • How to use the Facebook Ad Conversion Pixel to Track Ecommerce Checkouts
    • 10 Steps of Creating a Facebook Conversion Tracking Pixel In Power Editor, click the “Conversion Tracking” tab on the left side column Click “Create Conversion Pixel” located in the top right corner of the page Give your conversion pixel a name and select a category from the dropdown menu Click “Create Pixel” A pop-up box will appear where you can click “View Pixel Code.” 1 3 2 4 5
    • 10 Steps of Creating a Facebook Conversion Tracking Pixel Decide on which page you’re placing your conversion pixel Place your code within the <head> and </head> tags of your page Head back to your ad creative page within Power Editor and create your ad. Click ‘Track conversions on my website for this ad’ Track your ad conversions 6 7 8 9 10
    • In Power Editor, click the “Conversion Tracking” tab on the left side column 1
    • Click “Create Conversion Pixel” located in the top right corner of the page 2
    • Give your conversion pixel a name and select a category from the dropdown menu 3
    • Click “Create Pixel”4
    • A pop-up box will appear where you can click “View Pixel Code.” 5
    • Decide on which page you’re placing your conversion pixel 6 For eCommerce companies, you’re going to be using the tracking pixel to determine when your Facebook ad has resulted in a sale, right? So place the conversion pixel on the the page customers will see immediately after completing a purchase on your site. Remember though, you can place the pixel on any page to which you’ re looking to drive traffic 1 2 3
    • Place your code within the <head> and </head> tags of your page 7
    • Head back to your ad creative page within Power Editor and create your ad 8
    • Click ‘Track conversions on my website for this ad’ 9
    • Track your Conversions!10
    • Further Reading The Science of Keeping your Facebook Fans Engaged 4 Ways to Combat Facebook Ad Fatigue How to Create a Targeted Facebook Ad Audience Using Power Editor 6 Facebook Ad Image Best Practices that will Send your Click-through- Rate to the Moon 1 2 3 4
    • Thank you for viewing! Check out blog.wishpond.com for more! Wishpond makes it easy to run social media marketing campaigns. Learn more at Wishpond.com