Tech Soup Presentation Jan 2010

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A presentation given by Peggy Duvette, Executive Director of WiserEarth, at the San Francisco Online Community Report Meetup Group. It is a free monthly gathering through TechSoup of online community …

A presentation given by Peggy Duvette, Executive Director of WiserEarth, at the San Francisco Online Community Report Meetup Group. It is a free monthly gathering through TechSoup of online community managers, enthusiasts, and innovators to meet and discuss tools and strategies for building and managing effective communities. Peggy presented WiserEarth success stories and challenges around online community building.

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  • Years ago, an organization was thinking of its own website when thinking online Now it is amore complex foot print. There are various presences online. Eco system: inter connected network
  • A stranger’s recommendation on Amazon rates higher than everything but information from someone you know Social media is growing at the expense of traditional media
  • You have to have the right mindset, give up control for the benefits of other people carrying your message
  • What are you trying to accomplish with social media and your online community?
  • What are you trying to accomplish with social media and your online community?
  • Experiment for free before building anything too complex – plug WiserEarth Look for the right mix of online / offline communications – because we’re human and trust is hard to establish if you don’t hear a voice or see a face.
  • Mention WiserEarth power user types here – no need for extra slide

Transcript

  • 1. Online Community Building Online Community Report MeetUp TechSoup January 2010
  • 2. The Online Ecosystem
    • Organizations now have the opportunity to interact with their stakeholders beyond one website.
    Source: Common Knowledge 

  • 3. Social Media Derives its Power Thru Trust Source: Faris Yakob http://tinyurl.com/c8c256
  • 4. And Different Rules Apply Confidential Source : Neil Perkin ‘What’s Next in Media’ (Slide 9)
  • 5. Start with a Purpose in Mind
    • Scan the environment
    • Get together with top contributors, advisors, community manager
    • Define the ‘What’ ‘Who’ ‘How’ and ‘Why’
    • Personalize the pitch to members
    • Test drive and improve
    Confidential Can you devote enough Capacity, if not rethink!
  • 6. Slowly build your audience / collaborators
    • The first 10 members set the tone
    • Recruit people who set the standards for participation and achievement.
    • Look for complementary skill sets, geographic representation, and cross-membership
    • Build from your existing offline community
    • Engage external communities to listen, learn, get involved, and reach out
    Confidential
  • 7. Experiment & Get Tool Mix Right Adapted from: Christian Renaud, Technology Intelligence Group
  • 8. Understand and nurture your community
    • Source: Edelman
  • 9. Segment Your Community
    • Any communities have various types of users:
    • Creators
    • Critics
    • Collectors
    • Joiners
    • Spectators
    • Inactives
    Know your community's ecology and who to give attention to.
  • 10. Building Online Community
    • Rule 1: Clear Purpose
      • The purpose of what you do is more important than the tool you choose
    • Rule 2: Easy Engagement
    • Make is easy for people to find, join and act
    • Rule 3: Make it fun!
    6 fundamentals rules for nurturing online communities
  • 11. Building Online Community
    • Rule 4: Reward Contributions
      • Recognize individual recognition. Are you empowering your super users?
    • Rule 5: Hire a community manager
      • Imagine going to a party where there is no host
    • Rule 6: Empower your community
      • Know when not to engage
  • 12. Lesson learned with WiserEarth
    • Barriers of entry are very low on the online media: Experiment , Measure, Adjust
    • Participation online is different: reward your power users
    • Set up modest goals at first for your community building
    • Keep in mind that you are in it for the long haul !
  • 13. A few resources to explore
    • Beth’s blog @kanter
    • Community 2.0 @community20
    • Community Spark, Martin Reed @martinreed
    • FeverBee, Richard Millington @richmillington
    • Chris Brogan @chrisbrogan
    • John Haydon @johnhaydon
    • WiserEarth Blog @wiserearth
    • Ben Rigby’s Book ‘Mobilizing Generation 2.0′
    • http://www.mobilevoter.org/book.html
    • The Social Pulpit from Edelman “Barack Obama’s Social Media Toolkit” http://tinyurl.com/ax2b6b
    • NTEN Webinars
    • And many more…..
  • 14. THANK YOU [email_address]