SF Online Community Report Presentation Jan 2010

Online Community Building Online Community Report MeetUp TechSoup January 2010

The Online Ecosystem
Organizations now have the opportunity to interact with their stakeholders beyond one website.
Source: Common Knowledge  

Social Media Derives its Power Thru Trust Source: Faris Yakob http://tinyurl.com/c8c256

And Different Rules Apply Confidential Source : Neil Perkin ‘What’s Next in Media’ (Slide 9)

Start with a Purpose in Mind
Scan the environment
Get together with top contributors, advisors, community manager
Define the ‘What’ ‘Who’ ‘How’ and ‘Why’
Personalize the pitch to members
Test drive and improve
Confidential Can you devote enough Capacity, if not rethink!

Slowly build your audience / collaborators
The first 10 members set the tone
Recruit people who set the standards for participation and achievement.
Look for complementary skill sets, geographic representation, and cross-membership
Build from your existing offline community
Engage external communities to listen, learn, get involved, and reach out
Confidential

Experiment & Get Tool Mix Right Adapted from: Christian Renaud, Technology Intelligence Group

Understand and nurture your community
Source: Edelman

Segment Your Community
Any communities have various types of users:
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Know your community's ecology and who to give attention to.

Building Online Community
Rule 1: Clear Purpose
The purpose of what you do is more important than the tool you choose
Rule 2: Easy Engagement
Make is easy for people to find, join and act
Rule 3: Make it fun!
6 fundamentals rules for nurturing online communities

Building Online Community
Rule 4: Reward Contributions
Recognize individual recognition. Are you empowering your super users?
Rule 5: Hire a community manager
Imagine going to a party where there is no host
Rule 6: Empower your community
Know when not to engage

Lesson learned with WiserEarth
Barriers of entry are very low on the online media: Experiment , Measure, Adjust
Participation online is different: reward your power users
Set up modest goals at first for your community building
Keep in mind that you are in it for the long haul !

A few resources to explore
Beth’s blog @kanter
Community 2.0 @community20
Community Spark, Martin Reed @martinreed
FeverBee, Richard Millington @richmillington
Chris Brogan @chrisbrogan
John Haydon @johnhaydon
WiserEarth Blog @wiserearth
Ben Rigby’s Book ‘Mobilizing Generation 2.0′
http://www.mobilevoter.org/book.html
The Social Pulpit from Edelman “Barack Obama’s Social Media Toolkit” http://tinyurl.com/ax2b6b
NTEN Webinars
And many more…..

THANK YOU [email_address]

http://permaculture.tv	12
http://feeds.feedburner.com	2
http://en.permaculture.tv	2

SF Online Community Report Presentation Jan 2010

by WiserEarth . on Jan 28, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 16

Statistics

SF Online Community Report Presentation Jan 2010 — Presentation Transcript