East High School’s Word! Café: An Outcome-Based Approach             Prepared by        Julianne Marron Wise         Syrac...
Agenda Traditional vs. Outcome-Based Approach Strategic Perspective (Where are we going?)   Goals   Intermediate Outco...
Traditional Outputs vs.Outcome-Based Approach Traditional Library Service     Focus on outputs of the service that impac...
Strategic Perspective: Goals Goal 1: Foster a welcoming library environment Goal 2: Improve students’ literacy and citiz...
Strategic Perspective:Intermediate Outcomes Priority 1: After six months of implementation, 20%  more students perceive t...
Strategic Perspective:Long-Term Outcomes Priority 4: After two years of implementation, library  truancy rate decreases b...
Strategic Perspective:Mission Statement (p. 7)           “…serve as the hub of           intellectual activity at the     ...
Tactical Plan Highlights:Project Risks (pp. 12-13)        Risk            Risk Trigger       Risk Mitigation  Student trua...
Tactical Plan Highlights:Project Risks (pp. 12-13)        Risk           Risk Trigger        Risk Mitigation  Increased   ...
Tactical Plan Highlights:Project Risks (pp. 12-13)        Risk          Risk Trigger       Risk Mitigation  Students are  ...
Tactical Plan Highlights:Project Risks (pp. 12-13)        Risk            Risk Trigger    Risk Mitigation  Users experienc...
Tactical Plan Highlights: Budget Items (pp. 16-18)Start-Up Costs         Maintenance Project management    Increased sta...
Tactical Plan Highlights:Action Plan (pp. 18-21)Planning               Executing Determine budget      Construction Obt...
Tactical Plan Highlights:SWOT Analysis (p. 22)             Strengths                        Weaknesses • creates excitemen...
Tactical Plan Highlights:    Marketing Messaging (pp. 29-30)Collaborate @your library         Your opinion matters @your l...
Tactical Plan Highlights:Marketing Tools (pp. 30-32) Word! Café Daily Discount Question Website optimized for mobile ser...
Tactical Plan Highlights:Assessment Plan – Outcome 1 (38–40)   Outcome: After six months of implementation, 20%    more st...
Tactical Plan Highlights:Assessment Plan – Outcome 2 (40–42) Outcome: After six months, 20 % of regular (2  times/week) li...
Tactical Plan Highlights:Assessment Plan – Outcome 3 (42–44)  Outcome: At one year post-implementation, 20%   more positiv...
Tactical Plan Highlights:Assessment Plan – Outcome 4 (44–46) Outcome: After two years of implementation,  library truancy ...
Tactical Plan Highlights:Assessment Plan – Outcome 5 (46–48) Outcome: After two years of implementation,  library security...
Questions?             22
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East High School Word Cafe Planning, Marketing and Assessment Presentation

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This is a companion presentation to the full Planning, Marketing and Assessment document for the East High Word Cafe learning commons project.

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East High School Word Cafe Planning, Marketing and Assessment Presentation

  1. 1. East High School’s Word! Café: An Outcome-Based Approach Prepared by Julianne Marron Wise Syracuse University April 28, 2011
  2. 2. Agenda Traditional vs. Outcome-Based Approach Strategic Perspective (Where are we going?)  Goals  Intermediate Outcomes  Long-Term Outcomes Tactical Plan Highlights (How do we get there?)  Project Plan  Marketing Plan  Assessment Plan Questions? 2
  3. 3. Traditional Outputs vs.Outcome-Based Approach Traditional Library Service  Focus on outputs of the service that impact the library  “How will our new café service impact library usage?”  Pro – Relatively easy to measure  Con – Library-centric rather than user-centric Outcome-Based Service  Focus on outcomes of the service that meet user and stakeholder needs  “How will our new café service ultimately benefit the user and the stakeholder?”  Pro – Results driven from user perspective will become powerful advocacy tools for the service and the library  Con – Proactive approach requires more upfront analysis and planning to ensure user and stakeholder needs are at the center of the project 3
  4. 4. Strategic Perspective: Goals Goal 1: Foster a welcoming library environment Goal 2: Improve students’ literacy and citizenship skills Goal 3: Positively impact the school’s culture 4
  5. 5. Strategic Perspective:Intermediate Outcomes Priority 1: After six months of implementation, 20% more students perceive the café as a welcoming place (safe, comfortable environment to relax, socialize and study) than did pre-implementation. Priority 2: After six months of implementation, 20% of regular (2 times/week) library patrons enlarge social circle by developing four to six new school connections through the café. Priority 3: One year post-implementation, 20% more correct responses to Word! Café Daily Discount Question are tallied when compared to responses tallied one quarter post-implementation. 5
  6. 6. Strategic Perspective:Long-Term Outcomes Priority 4: After two years of implementation, library truancy rate decreases by 50%. Priority 5: After two years of implementation, library security call rate for incidents in the library decreases by 50%. 6
  7. 7. Strategic Perspective:Mission Statement (p. 7) “…serve as the hub of intellectual activity at the school” (Apponequet Regional High School) 7
  8. 8. Tactical Plan Highlights:Project Risks (pp. 12-13) Risk Risk Trigger Risk Mitigation Student truancy Teacher Involve Security increases as complaints about in rules/policies students go to the truancy logged development. library café with school media Assess library instead of class specialists; patrons randomly observation to determine if they are truant. Frequent student Student Involve Students checks to complaints about in rules/policies determine truancy truancy checks development. status adversely logged with Seek input impacts school media specifically on welcoming specialists. how to alleviate environment for truancy problem. students 8
  9. 9. Tactical Plan Highlights:Project Risks (pp. 12-13) Risk Risk Trigger Risk Mitigation Increased Incidents Involve Security freedom and requiring security in space design usage results in in the library and rules/policies increased need increase by 5% development. for security over the course of Assess rate of assistance in the a month necessary library security involvement monthly. Word! Café Schedule slips by Actively manage construction 10%. construction experiences schedule. delays rendering Develop space unusable contingency plan for extended for space period. constraints. 9
  10. 10. Tactical Plan Highlights:Project Risks (pp. 12-13) Risk Risk Trigger Risk Mitigation Students are Users complain to Check-in with unable to afford school media coffee workers to beverages specialists about determine if they prices. Users have heard complain to complaints about student coffee pricing. Survey workers about students to prices. determine appropriate pricing. 10
  11. 11. Tactical Plan Highlights:Project Risks (pp. 12-13) Risk Risk Trigger Risk Mitigation Users experience Nurse contacts Involve nurse, health problems staff with dietician in menu due to increased concerns. design. Consider consumption of also offering sugary, healthy, non- caffeinated drinks caffeinated beverages. 11
  12. 12. Tactical Plan Highlights: Budget Items (pp. 16-18)Start-Up Costs Maintenance Project management  Increased staffing costs User needs survey  Supplies Design plans  Goods Builder selection  Ongoing marketing Resources  Repair and replacement  Collection development Marketing launch 12
  13. 13. Tactical Plan Highlights:Action Plan (pp. 18-21)Planning Executing Determine budget  Construction Obtain funding  Resource acquisition Create library  Conduct training on advisory board equipment, policies, rules Verify user needs  Test Run Develop policies  Launch Design space Plan with builders 13
  14. 14. Tactical Plan Highlights:SWOT Analysis (p. 22) Strengths Weaknesses • creates excitement/interest •need features with broader •another learning environment appeal •new reason to go to library •physical space too confining to •offers space for collaborative support design plan learning •ongoing maintenance significant •Rules of Conduct buy-in untested •introduction of food and drink may result in dirty library Opportunities Threats •expansion of new services •loss of maintenance funding aligned with café •vandalism/misuse (entertainment) •traditional library users •clubs or teams could use space negatively impacted •could expand into other areas of floor plan if well-received 14
  15. 15. Tactical Plan Highlights: Marketing Messaging (pp. 29-30)Collaborate @your library Your opinion matters @your library 15
  16. 16. Tactical Plan Highlights:Marketing Tools (pp. 30-32) Word! Café Daily Discount Question Website optimized for mobile services Active Twitter account Morning announcements Press release to school newspaper Market space to faculty committees/departments for after hours meetings 16
  17. 17. Tactical Plan Highlights:Assessment Plan – Outcome 1 (38–40) Outcome: After six months of implementation, 20% more students perceive the café as a welcoming place (safe, comfortable environment to relax, socialize and study) than did pre-implementation. Assessment: Conduct surveys of randomly selected school community members pre- and post-implementation. 17
  18. 18. Tactical Plan Highlights:Assessment Plan – Outcome 2 (40–42) Outcome: After six months, 20 % of regular (2 times/week) library patrons enlarge social circle by developing four to six new school connections through the café. Assessment: Conduct surveys of library users post-implementation. Conduct focus groups to identify how to foster further connection-building. 18
  19. 19. Tactical Plan Highlights:Assessment Plan – Outcome 3 (42–44) Outcome: At one year post-implementation, 20% more positive responses to Word! Café Daily Discount Question are tallied when compared to responses tallied one quarter post- implementation. Assessment: Café staff tally correct and incorrect responses to questions. Increases in both are good outcomes. 19
  20. 20. Tactical Plan Highlights:Assessment Plan – Outcome 4 (44–46) Outcome: After two years of implementation, library truancy rate decreases by 50%. Assessment: Track library usage monthly pre- and post-implementation. Tally number of students written up in the library for truancy each month pre- and post-implementation. Determine rate by dividing monthly tally by monthly usage. 20
  21. 21. Tactical Plan Highlights:Assessment Plan – Outcome 5 (46–48) Outcome: After two years of implementation, library security call rate for incidents in the library decreases by 50%. Assessment: Track library usage monthly pre- and post-implementation. Tally number of library security calls each month pre- and post- implementation. Determine rate by dividing tally by usage. 21
  22. 22. Questions? 22

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