Hazelpresentatie2
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  • 1. Q4 Board of Directors meeting
  • 2. Hazel Annual sales growth <1.5%Direct sales only 7% of total marketDistribution system is old fashionedCurrent strategy is failing
  • 3. New strategy  Improve Restyle Create
  • 4. Improve Direct salesElectronic distribution systemKeep elderly customers
  • 5. Restyle Premium qualityLong term: cost efficient premiumMission statements:  We put a smile on the people’s faces. So don’t hesitate. Buy Hazel.  It’s amazing. It’s Hazel.
  • 6. Create Get rid of old brands. Create four new ones.  Men’s brand (Adolescent)  Teenage girls  Middle aged women  Elderly womenWeb Shop
  • 7. Logo 
  • 8. New Product 
  • 9. Advertisement 
  • 10. Summary Improve  Direct sales, distributionRestyle  Premium  Mission statementsCreate  Four new Brands  Web shop