Q4 Board of Directors meeting
Hazel Annual sales growth <1.5%Direct sales only 7% of total marketDistribution system is old fashionedCurrent strategy is failing
New strategy Improve Restyle Create
Improve Direct salesElectronic distribution systemKeep elderly customers
Restyle Premium qualityLong term: cost efficient premiumMission statements: We put a smile on the people’s faces. So don’t hesitate. Buy Hazel. It’s amazing. It’s Hazel.
Create Get rid of old brands. Create four new ones. Men’s brand (Adolescent) Teenage girls Middle aged women Elderly womenWeb Shop
Summary Improve Direct sales, distributionRestyle Premium Mission statementsCreate Four new Brands Web shop