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UnderArmour

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  • 1. JOINT VENTUREPROPOSAL WITHUNDER ARMOUR Samantha Taylor
  • 2. INTRODUCTION Taylor threads is considering a joint venture with Under Armour• We will discuss the background of Under Armour & Taylor Threads• We will discuss the possibility to become Under Armour’s exclusive printing company• We will consider taking on Under Armour as our exclusive supplier
  • 3. TAYLOR THREADS• Stared in 2006• Later opened two more stores in 2008 & 2010• We are currently looking for new locations to open new stores• Over 30 employees• Our target market is sports teams Taylor Threads
  • 4. COMPANY DESCRIPTION• Headquartered in Baltimore, Maryland• Athletic apparel retailer and manufacture• Products Men’s wear, Women’s wear, Youth wear, Footwear, and Accessories• Materials HearGear, ColdGear, AllSeasonGear• 2,500+ retail outlets• 5,550+ global employees Under Armour
  • 5. COMPANY HISTORY• Kevin Plank created Under Armour in 1995• The goal was to create apparel to wick away sweat and keep the body cool and dry• Under Armour never patent their products• First team sale was to Georgia Tech• 1999 Warner Brothers contracted Under Armour for movies Under Armour
  • 6. MISSION STATEMENT Brand Mission “TO MAKE ALL ATHLETES BETTER” Vision“TO EMPOWER ATHLETES EVERYWHERE”
  • 7. UNDER ARMOURS TEAM • Kevin Plank- Founder President, CEO, and Chairman of the Board “BUILDING A • Bryon K. Adams Jr. GREAT TEAM IS Chief Performance Officer, WHAT MAKES US Member of the Board of Directors BETTER BRAND. • Brad Dickerson THE TEAM IS Chief Financial Officer EVERYTHING.” • Kip J. Fulks Chief Operating Officer • Karl-Heinz Marurath President, International
  • 8. UNDER ARMOURS TIME LINE Men’s Women’s UA Gives Footwear Wear Wear Back• Started in • Started in • Started in • Started in 1995 2003 2006 2006
  • 9. UA GIVES BACK• Power in Pink • Celebrates women who exercise in the fight against breast cancer • National advertising featuring survivors • The profits from the line go to a non-profit breast cancer charities and medical centers• Freedom • Supports our military and public safety heroes • Partnership with Wounded Warrior Project • The mission is to honor and empower wounded heroes Under Armour
  • 10. UA GIVES BACK• Green • The line comes from raw materials used in production • Up to four water bottles in each piece of apparel • Partners with Sandtown Habitat for Humanity, Big Belly Solar, and Parks & People• Youth Movement • WIN Baltimore is the platform for the youth movement • Designed for a positive social change of the boys and girls who are the future leaders • Partnership with Big Brothers Big Sisters of Central Maryland, Maryland Mentoring Partnership, Cal Ripken St. Foundation
  • 11. SWOT ANALYSISStrengths• Name Brand Awareness• Competitive Organization• Strong in research and developmentOpportunities• A way to increase profit• A larger customer base through expansion• The company has room to grow
  • 12. SWOT ANALYSISWeaknesses• Price sensitive• LocationThreats• The market in sports appeal is very competitive• Due to price sensitive, people will try to find better deals• Stronger brand names in competitors• Economic problems
  • 13. CONCLUSION• Taylor Threads would not like to become Under Armours exclusive printing company• Taylor Threads found many risks involved in a joint venture with Under Armour • Risk of being bought out • Risk of disagreement between both companies• We would like to make Under Armour our exclusive supplier
  • 14. REFERENCES• "Community Involvement & Giving Back - Under Armour Careers." Community Involvement & Giving Back - Under Armour Careers. N.p., n.d. Web. 18 Jan. 2013. http://www.underarmour.jobs/community-involvement.asp.• "UABiz.com - Under Armour, Inc. - Executive Team." UABiz.com - Under Armour, Inc. - Executive Team. N.p., n.d. Web. 18 Jan. 2013. <http://www.uabiz.com/company/managementTeam.cfm>.• "Under Armour Performance Sports Company History." Under Armour Performance Sports Company History. N.p., n.d. Web. 07 Jan. 2013. http://www.underarmour.jobs/our- history.asp.• "UABiz.com - Under Armour, Inc. - Brand Mission." UABiz.com - Under Armour, Inc. - Brand Mission. N.p., n.d. Web. 09 Jan. 2013. <http://investor.underarmour.com/company/mission.cfm>