Hello.It’s Mobile Interactive Group…                                                      www.migcan.com                  ...
full service mobile  MOBILE         MOBILE                     MOBILE    MOBILE  DESIGN         WEBSITE                   ...
Mobile Websites                                       www.migcan.com            Mobile Interactive Group   mobile@migcan.com
Global m-site Provides an integrated, easy to use, rich mobile web  experience to users worldwide Automatically detects ...
User Design   MIG was chosen to design the M&S mobile website to    delivery the best customer experience possible.   De...
Integrated mCommerce site Utilises the latest HTML5 mobile web technology  to deliver a fast app like experience Mobile ...
Multiple m-sites Mobile internet sites across multiple  brands Integrated mobile advertising using the  latest mpact HTM...
Mobile Marketing &Communication                                        www.migcan.com             Mobile Interactive Group...
Mobile CompetitionsOverviewMIG worked with ASOS and The Princes Trust to maximize theauction of Cheryl Cole’s dress collec...
SMS CampaignsSMS and mobilised email are excellent ways to inform and engage with existing customers. The campaign creativ...
Mobile microsites   Key features include:     • Access to free samples     • Video downloads of brand ambassadors (Kate M...
Mobile MarcommsResults received a record number of interactions from  readers within the first month. generated a substa...
Mobile Advertising                     www.migcan.com                     mobile@migcan.com
footfall campaign                                               www.migcan.com                    Mobile Interactive Group...
cross channel campaigns                                                 Results:                                          ...
Social campaigns                                              www.migcan.com                   Mobile Interactive Group   ...
Product promotion (HTML5)                                                 www.migcan.com                      Mobile Inter...
Media placement                                             www.migcan.com                  Mobile Interactive Group   mob...
Interactive Voting                                         www.migcan.com              Mobile Interactive Group   mobile@m...
&Big Brother App & interactive voting Launching iPhone, Android and Facebook  applications featuring interactivity and vo...
Mobile Apps                                         www.migcan.com              Mobile Interactive Group   mobile@migcan.com
BBC WorldwideWorld Cup App   iPhone application to launch around The    World Cup.   The app brings the BBC’s unique tak...
iPhone and Android apps   Allows fans to access PlayStation content    including news, reviews and videos of the latest  ...
MyUtility App•   Utility App for All O2 iPhone Customers•   Version 1 and Version 2•   Hugely successful App release•   Co...
Agumented reality iPhone App   Real time data feeds    showing product detail.   Direction and location    sensitive to ...
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MIG Mobile Interactive Group - Case Studies

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Highlights of our work over the last 12-18 months.

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MIG Mobile Interactive Group - Case Studies

  1. 1. Hello.It’s Mobile Interactive Group… www.migcan.com Mobile Interactive Group mobile@migcan.com
  2. 2. full service mobile MOBILE MOBILE MOBILE MOBILE DESIGN WEBSITE APP MARKETING www.migcan.com Mobile Interactive Group mobile@migcan.com
  3. 3. Mobile Websites www.migcan.com Mobile Interactive Group mobile@migcan.com
  4. 4. Global m-site Provides an integrated, easy to use, rich mobile web experience to users worldwide Automatically detects the users country and device language Download the Skype application for their mobile, enabling access to content, product information and support www.migcan.com Mobile Interactive Group mobile@migcan.com
  5. 5. User Design MIG was chosen to design the M&S mobile website to delivery the best customer experience possible. Design features include:• Store locator• Product search and refine search• Ability to register account information• Fast ‘One Click’ checkout for registered users• Single consumer shopping basket between the website and mobile site. WINNER - Most Effective Mobile Site Mobile Interactive Group – m.marksandspencer.com www.migcan.com Mobile Interactive Group mobile@migcan.com
  6. 6. Integrated mCommerce site Utilises the latest HTML5 mobile web technology to deliver a fast app like experience Mobile traffic increased by 500% within 3 months of launch – conversions are higher than the website Key features include: • Optimal experience served to each device • Full API integration into eCommerce platform • ‘One Click’ checkout for registered users • Accordion menus to reduce page refreshes www.migcan.com Mobile Interactive Group mobile@migcan.com
  7. 7. Multiple m-sites Mobile internet sites across multiple brands Integrated mobile advertising using the latest mpact HTML5 technology Mobile traffic on some titles has increased by 1200% since the mobile site launched www.migcan.com Mobile Interactive Group mobile@migcan.com
  8. 8. Mobile Marketing &Communication www.migcan.com Mobile Interactive Group mobile@migcan.com
  9. 9. Mobile CompetitionsOverviewMIG worked with ASOS and The Princes Trust to maximize theauction of Cheryl Cole’s dress collection.StrategyMIG put in place a dedicated shortcode that allowed ASOScustomers to make a lowest unique bid for the dress of theirchoice. The reverse auction mechanics meant that users couldbe knocked off the winning slot and were prompted to bid again.ResultsThe auction was available for 10 days and attracted over 70,000unique bids (of £1) during this time. Press coverage wasexcellent driving further revenues for The Princes Trust. www.migcan.com mobile@migcan.com
  10. 10. SMS CampaignsSMS and mobilised email are excellent ways to inform and engage with existing customers. The campaign creative canbe tailored to drive the desired outcome and a variety of creatives can be used to fine tune your optimal response.Campaign Intelligence example;• Over 70,000 SMS messages distributed over two campaigns• Redemption of promotional codes was higher on subsequent campaigns• 47% of the uplift in revenue via ‘Friends and Family’ promotion (online and in-store)• 30% of the uplift in revenue via ‘Look’ magazine promotion (online and in-store) www.migcan.com Mobile Interactive Group mobile@migcan.com
  11. 11. Mobile microsites Key features include: • Access to free samples • Video downloads of brand ambassadors (Kate Moss) • Registration • Social network integration Results to date: • Over 40% of users on site go on to download or register • Over 1/3 of CRM members return monthly Winner 2010 Best Use of Mobile, Festival of Media, Valencia www.migcan.com Mobile Interactive Group mobile@migcan.com
  12. 12. Mobile MarcommsResults received a record number of interactions from readers within the first month. generated a substantial database of unique mobile numbers produced revenue through premium rate bounce back messages to fund future outbound activity. utilised the database for telemarketing that helped drive newspaper subscription figures. promoted the newspaper via SMS to boost stand sales. www.migcan.com mobile@migcan.com
  13. 13. Mobile Advertising www.migcan.com mobile@migcan.com
  14. 14. footfall campaign www.migcan.com Mobile Interactive Group mobile@migcan.com
  15. 15. cross channel campaigns Results: • Over 35,000 Clicks • Overall CTR 1.14% • Over 24,000 Calendar Downloads www.migcan.com Mobile Interactive Group mobile@migcan.com
  16. 16. Social campaigns www.migcan.com Mobile Interactive Group mobile@migcan.com
  17. 17. Product promotion (HTML5) www.migcan.com Mobile Interactive Group mobile@migcan.com
  18. 18. Media placement www.migcan.com Mobile Interactive Group mobile@migcan.com
  19. 19. Interactive Voting www.migcan.com Mobile Interactive Group mobile@migcan.com
  20. 20. &Big Brother App & interactive voting Launching iPhone, Android and Facebook applications featuring interactivity and voting First Facebook application that monetises voting through Facebook credits Data capture and CRM across multiple front-end platforms Features editorial content, rich media, social media integration and bundle purchases www.migcan.com Mobile Interactive Group mobile@migcan.com
  21. 21. Mobile Apps www.migcan.com Mobile Interactive Group mobile@migcan.com
  22. 22. BBC WorldwideWorld Cup App iPhone application to launch around The World Cup. The app brings the BBC’s unique take on Sport to life and available on a global scale. The app provided users with the latest news from The World Cup along with in-match and tournament updates News and commentary was provided from English, Scottish, French, German Italian and Spanish leagues. www.migcan.com Mobile Interactive Group mobile@migcan.com
  23. 23. iPhone and Android apps Allows fans to access PlayStation content including news, reviews and videos of the latest games Full integration into the PlayStation Network which gives users access to their profile, status, trophies and successes Multilingual application available in English, German, French, Italian, Dutch & Spanish www.migcan.com Mobile Interactive Group mobile@migcan.com
  24. 24. MyUtility App• Utility App for All O2 iPhone Customers• Version 1 and Version 2• Hugely successful App release• Continues to form a core function of the O2 customer services platform. www.migcan.com Mobile Interactive Group mobile@migcan.com
  25. 25. Agumented reality iPhone App Real time data feeds showing product detail. Direction and location sensitive to within 11 meters Hugely successful App Continues to form a core function of the services offering. www.migcan.com Mobile Interactive Group mobile@migcan.com
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