0
We select the best media to reach
✓with the most suitable content
✓at the right moment
✓the right person
!
!
1to1Xmedia focus on audience engagement by segmenting clients’
database according to campaign objectives.
We target ea...
THE PROBLEM
Mass communication messages are no longer effective
Marketers are forcing bland statements that few people ide...
We synchronised client’s database to the 1to1 campaign platform to customise each elements:
Hyperlinks | Text | Images | W...
Using VDP technology we synchronised our client’s database with our technology to customise each printed
elements while ke...
Campaign Tools
Print Analytics Dashboard
WebSocial Media QR Code
Mobile / Tablet
Campaign Samples
!
!
!
!
Engagement starts with customised:
!
Direct Mail (DM)
Electronic Direct Maill (EDM)
Mobile/Tablet friendly EDM
!
F...
!
!
!
!
Engagement starts with customised:
!
Direct Mail (DM)
Electronic Direct Maill (EDM)
Mobile/Tablet friendly EDM
!
A...
!
!
!
!
Unlimited number of segments and personal variables can
be included in each 1to1 campaign.
!
!
Direct Mail (DM)
El...
VDP packaging
‘Share a Coke’ Case
Graphic Personalization
An interactive website has been developed to
collect the best de...
Contact Us
!
1to1xmedia@winson.com
+65 9117 6306
www.1to1xmedia.com
!
Powered by
!
Partners of
1to1 XMedia Intro
Upcoming SlideShare
Loading in...5
×

1to1 XMedia Intro

216

Published on

Introduction to our Services and Solutions

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
216
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "1to1 XMedia Intro"

  1. 1. We select the best media to reach ✓with the most suitable content ✓at the right moment ✓the right person
  2. 2. ! ! 1to1Xmedia focus on audience engagement by segmenting clients’ database according to campaign objectives. We target each segments with personal 1to1 communication, leveraging on content customisation and full-cross channel solutions, including digital (emails, personalised URL, QR and SMS) and printed media.
  3. 3. THE PROBLEM Mass communication messages are no longer effective Marketers are forcing bland statements that few people identify with. OUR SOLUTION Leading our clients towards enhanced customers’ engagement Personal conversations with clients are difficult to establish, requiring qualified database and targeted approaches that companies find difficult to assess.
  4. 4. We synchronised client’s database to the 1to1 campaign platform to customise each elements: Hyperlinks | Text | Images | Webpage | Design | Channels Variables are selected according to the client objectives and desired level of personalisation. By accessing the platform our clients are able to manage each single conversation with customer in one unique campaign. ! Personalised EDM Personalised URL (pURL) Personal Landing Page Social Media Integration ON-LINE
  5. 5. Using VDP technology we synchronised our client’s database with our technology to customise each printed elements while keeping the same standard and lead time of traditional printing process. Name | Text | Images | Colour | Formats | Graphics Variables are selected according to the client objectives and desired level of personalisation. Our HP Indigo printer provide full-color solutions along with the highest quality of digital printing. ! Customised Packaging Personalised DM Unique QR Code Personalised Marketing Collaterals OFF-LINE
  6. 6. Campaign Tools Print Analytics Dashboard WebSocial Media QR Code Mobile / Tablet
  7. 7. Campaign Samples
  8. 8. ! ! ! ! Engagement starts with customised: ! Direct Mail (DM) Electronic Direct Maill (EDM) Mobile/Tablet friendly EDM ! From the text messages to images, colour and graphics, everything will be personalised to target each male within this specific segment. Customers will be redirected, through QR and/or personalised hyperlink (pURL), to the second moment of truth: ! Personal Landing Page ! Used as main touchpoint to generate leads and conversions. Segment #1: MALE Standard Campaign Sample
  9. 9. ! ! ! ! Engagement starts with customised: ! Direct Mail (DM) Electronic Direct Maill (EDM) Mobile/Tablet friendly EDM ! As for the male segments, it’s possible to customise the campaign content to target female with consistent and relevant information. Prospected female customers will be redirected, through QR and/or personalised hyperlink (pURL), to the second moment of truth: ! Personal Landing Page ! Used as main touchpoint to generate leads and conversions. Segment #1: FEMALE Standard Campaign Sample
  10. 10. ! ! ! ! Unlimited number of segments and personal variables can be included in each 1to1 campaign. ! ! Direct Mail (DM) Electronic Direct Maill (EDM) Mobile/Tablet friendly EDM QR code pURL Personal Landing Page ! Following the same campaign path as for the female and male segment the ultimate campaign’s goals is to generate leads, to boost conversions and to easily assess and measure post-campaign data and CRM integration. Segment #1: GENERIC Standard Campaign Sample
  11. 11. VDP packaging ‘Share a Coke’ Case Graphic Personalization An interactive website has been developed to collect the best design and user experience with the latest e-commerce capabilities. In just 3 easy steps customers are able to choose a bottle design, add their own photos and messages and order their unique 100% personalised six-packs. In addition customers can save their designs and share it on social media and return to that any time. VDP packaging applied to online engagement The Heineken Case VDP and Direct Mailing The Symeta Case
  12. 12. Contact Us ! 1to1xmedia@winson.com +65 9117 6306 www.1to1xmedia.com ! Powered by ! Partners of
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×