7 Reasons Google+ Matters To Your Social Media & Recruitment

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Katrina Collier's presentation http://www.winningimpression.com/blog/speaking-engagements/ to the Recruitment Society event, Social Media What's New For 2014 …

Katrina Collier's presentation http://www.winningimpression.com/blog/speaking-engagements/ to the Recruitment Society event, Social Media What's New For 2014 http://www.recsoc.org/event/social-media-whats-new-for-2014/

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  • Google+ is growing a connected service – log into one and you log into YouTube, search, maps, chrome, gmail, 602 millions users359 million monthly active usersG+ is set to pass Facebook in 2016Android activation = Google+ creation
  • Google+ is growing a connected service – log into one and you log into YouTube, search, maps, chrome, gmail,
  • Google+ is growing a connected service – log into one and you log into YouTube, search, maps, chrome, gmail,
  • Google+ is growing a connected service – log into one and you log into YouTube, search, maps, chrome, gmail,
  • Google+ is growing a connected service – log into one and you log into YouTube, search, maps, chrome, gmail,
  • Google+ is growing a connected service – log into one and you log into YouTube, search, maps, chrome, gmail,
  • Google+ is growing a connected service – log into one and you log into YouTube, search, maps, chrome, gmail,
  • The idea is that an author can build rank and trust (called Author Rank) based on the content they write all over the web. Google already has a way to determine your expertise at those subjects and it is only getting smarter in how it ranks authors and their content. For instance, if your content is constantly +1’ed and shared, it will be a strong signal that the content you create is of high quality and offers plenty of value.https://plus.google.com/107369558531297280036?rel=author

Transcript

  • 1. 7 Reasons Matters To Your Social Media & Recruitment
  • 2. Source: Global Web Index It’s growing fast! Google+ now has 359m active monthly users • It’s a connected service • Android activation is increasing user numbers
  • 3. Source: http://janrain.com Who are you looking for?
  • 4. Easy to search & contact Add people to Circles, creating new ones as you go. People in your Circles can see the information you share to that Circle. If they add you back, your updates will appear in their feed.
  • 5. Create a status update, remove ‘Your Circles’ and use + to add the name of the user you’d like to send a private message to. Selecting a specific Circle will mean the people in that circle can see your update, if they look. Keeping the circle under 100 members will allow you to send an email – use courteously.
  • 6. Great Communities Many Google+ users don’t complete their profiles so look for candidates in Communities.
  • 7. Transparent, spam & advert free
  • 8. Hangouts for interviews Private & free video conferencing, up to 9 participants.
  • 9. Hangouts On Air Free, public video meetings, up to 10 participants.
  • 10. Valuable content Hangouts on air are published on YouTube creating free & valuable content. For SEO, ensure your YouTube channel is connected to your company pages.
  • 11. Company Pages Claim your Google+ company pages and get reviewed. Recommended reading: searchenginewatch.com/arti cle/2293053/Google- Places-for-Business-vs.- Google-Local
  • 12.  This is what appears in Google search results.  Click for reviews.
  • 13. Bufferapp works for company pages Bufferapp.com is a scheduling tool so you can space out your updates.
  • 14. Personal Profiles & Authorship Create a personal profile and inject your personality with your cover photo and details.
  • 15. Add your information, link back to your website & services and other profiles.
  • 16. +1s are like ‘likes’ on Facebook. Add them to your profile so people can see your interests & expertise. Make sure to add a +1 button to your website’s pages and blog posts.
  • 17. Do Share To schedule updates to personal profiles. Authorship & Author Rank Build rank & trust based on the content that you write on the web. Recommended reading plus.google.com/authorship
  • 18. Katrina Collier Speaker, Trainer & Writer Social Media in Recruitment & Job Search WinningImpression.com +44 7917 880 711 Twitter: twitter.com/WinningImpress LinkedIn: linkedin.com/in/katrinacollier Google+: plus.google.com/u/0/107369558531297280036