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2013 listing presentation updated on oct 7. 2013


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  • 1. Leading Edge Realty Inc., Brokerage 1053 McNicoll Ave. Toronto, ON M1W 3W6 Cell: 416.230.7878 Office: 416.494.5955 Fax: 416.494.4977 Email: Website:
  • 2. Steps of My Listing Process Preparation and Research Establish motivation & understand your goals Select the company Select the real estate agent My pro-active marketing plan Prepare your home to sell Establish the asking price together
  • 3. Understand Your Home Selling Goals and Objective I have found that this is probably the most important part of my job as your agent is to understand what would like to achieve Because selling Your Home can be:  Emotional Complicated Time Consuming Frustrating Draining If I don’t know and understand what you want, the time you want and where you want to move, I can’t
  • 4. help you to achieve your Home Selling GOAL„ Therefore, I need to understand your motivation of moving by asking you some questions„ Seller’s Motivation questions 1. Why do you want to sell this home? 2. Where are you planning to move? In the same area or out of this area? 3. How soon do you want to be there? 4. How much do you want to price your home to sell? 5. Would you like to price it to sell OR sit on the market for long period of time?
  • 5. 6. What would be the lowest price you would accept? 7. How much do you owe on the property? 8. What would you expect an agent to do to get your home sold? 9. Do you have any agent in mind? 10. How do you choose that agent? Why Choose Century 21 Canada’s Strongest Real Estate Brand
  • 6. www.centur (The most visited website by public 3:1 ratio) Stands For: o Integrity o Performance o Quality Result o Result Consumers Have: o Faith & Trust in Century 21 Industry Leading Advertising o TV o Radio o Sponsorships o State of the Art Technology o Newspapers etc.
  • 7. With the CENTURY 21 Customized Home Search System, we designed to Find Buyers for Your Home! v v v v Submit *If the website you tried to compare does not display in a graph, it means we currently do not have enough information on your website.
  • 8. Century 21 Leading Edge Realty Inc. Established in 1993, we’ve grown from a single office to five offices in the Greater Toronto Area with nearly 500 Agents and employees. Our top priority is helping our clients to achieve their real estate buying and selling goals. We do this by leveraging the collective market knowledge of our local property experts, strategic partnerships and the latest technology to deliver the results our clients have come to expect. We’re here to help you make the Smart move!  No. 1 Century 21 Firm in Canada 2001-2012
  • 9. 500+ real estate professionals 5 offices located in North York, Central Toronto, Scarborough, Markham, and Stouffville More AGENTs= More SOLD signs More SOLD signs = More BUYERS JULY 2013 LEADS & STATS
  • 10. 281,789 Total Visits 10.13% 249,255 New Visitors   14.68% 14,034 Properties Viewed   38.36% 423 Online Leads   3.31% About Winnie Lui Real Estate Experience With more than 20 years of experience in the local real estate market and a
  • 11. passion for helping others accomplish their buying and selling goals, she is known as “Winnie the Pro” for good reason. She has the in-depth knowledge and care to help you make informed decisions and make the most of your real estate opportunities.  2012- CENTURION ® Producer  2011- CENTURION ® Producer  2010- Re/Max Master Club Producer  2009- CENTURION ® Producer  2008- CENTURION ® Producer  2007- CENTURION ® Producer  2006- CENTURION ® Producer  2005- CENTURION ® Producer  2004- CENTURION ® Producer  2003- CENTURION ® Producer  2003- Masters Hall of Fame  2002- CENTURION ® Producer  2001- CENTURION ® Producer  2000- CENTURION ® Producer  2000- Masters Emerald  1999- CENTURION ® Producer  1999- Masters Ruby
  • 12.  1998- Masters Club Prove Track Record 10273 Woodbine By-Pass Ave, Markham 116% 13 239 Ray Snow Blvd, Newmarket 102% 12 83 Miramar Dr, Markham 98% 44 69 Guinevere Rd, Markham 99% 39 17 Nessie St, Markham 97% 17 12 Cygnus Dr, Richmond Hill 96% 12 1035 Sherman Brock Circle, Newmarket 99% 48 164 Jenkinson Way, Scarborough 102% 16 96 King William Cres, Richmond Hill 99% 13 8 Little Angel Rd, Markham 103% 14 54 Drew Kelly Way, Markham 96% 25 21 Macgregor Ave, Richmond Hill 113% 6 140 Kimono Cres, Richmond Hill 106% 6 2 Northside Rd, Markham 106% 8 27 Rural Ave, Toronto 101% 5 56 Jenkinson Way, Toronto 97% 25 83 Amulet Cres, Richmond Hill 101% 12 96 Jenkinson Way, Toronto 99% 29 4 Starr Cres, Aurora 105% 6 151 Upper Duke Cres, Markham 99% 20 4 Yoho Ave, Richmond Hill 98% 2 7363 Kennedy Rd, Markham 97% 37 64 Maroon Dr., Richmond Hill 98% 5 126 Mike Myers Dr, Toronto 107% 11 2794 Eglinton Ave, Toronto 99% 13 305 Castan Ave, Markham 104% 4 127 Hertford Cres, Markham 106% 1 14 Silverado Hill Dr. Markham 98% 9 Sold Price / Listing Price = 101.48%
  • 13. Average # of Days on Market = 16.14 Days What do people say about Winnie… We like to extend our biggest thanks to you for helping us to sell our home. We are impressed with your high standard of service. Your communication with us was always up-to-date. We appreciated your encouragement through the entire process of selling our home. Winnie, keep up the good work and all the best on your business! Shing Fan, 27 Rural Ave, Scarborough 416-893-4768 You are very understanding, you know what we need and respond promptly. You are very professional and know deeply about the market. We don't understand why some sellers choose to sell privately. There are much more work and knowledge involved then we can imagine, and sellers will need someone professional like you to help them to follow through. Winnie, I really do appreciate your honesty and integrity and have already recommended you to others. Thanks so much for your hard worked, and it really has been a pleasure working with you. Quincy and Kai Kwong Ip, 127 Hertford Cres, Markham 416-609-3941
  • 14. What do people say about Winnie… Winnie was great at advising my husband and me on our decision . . . The way she advised us was such that we understood all the important decisions were coming from us, not her. She was a great negotiator as well, and we got what we wanted with our old home. Winnie was also great when my husband and I were buying our new home, she was very patience. You are always positive about the process and we ultimately found exactly what we wanted and love our new home. Winnie understands how important it is to make her clients feel like they matter. Patrick and Grace Cheung, 144 Bur Oak Ave, Markham 905-475-3266 Hi Winnie - Words cannot express our sincere gratitude for your time, commitment and patience in helping us to purchase and establish ourselves in our new home. Your generous gifts (we had a delicious dinner and the wreath hangs proudly in our entrance way) are very much appreciated and unexpected. We are working extremely hard to make this home our own. We’ve done painting, spent hours cleaning and unpacked everything that we used in our previous home. We’re having work done by an electrician over the next few weeks. We love the house and the yard; so everything we do in terms of decorating, upgrading and improvements will be well worth it. Thank you, again. We’re looking forward to working with you in the future should our needs change. In the meantime, we’ll be singing your praises and making referrals on your behalf to our friends and family.
  • 15. God bless you, Winnie Madge Latchana, 30 Thunder Grove, Scarborough 416-293-3296 What do people say about Winnie… I want to send a Big Thank You to you for selling my house. You really patience with me and explain the whole selling process from start to end. You advised me to staging my house before showing. I explained your marketing strategies steps by steps. You called me every day to make sure I am not over whelmed with all the showings. You got me over 80 showings in 10 days and generated me 7 offers. I finally sold my house at $70,000 over asking price and all terms and conditions that I wanted. You have gone over and beyond my expectations. I am so impressed with your services and professionalism. I am already telling my friends and family about your incredible services and wish you very success in your career. Rita Yeh, 21 Macgregor Ave, Richmond Hill 289-553-2208 Thank you for helping us on selling our 1st house. It was such a great pleasure! I remember when we first meet, I explained my situation to you, having 2 smaller children at home and keeping the house clean is the biggest challenge I have. I am very hesitant to put my house up for sale because I noticed my neighbor took 3 months to sell their house beside me. You really listen well to our needs and understanding our situations. You then advised us with your professional opinions and your marketing strategies, we received 2 offers in 7 days and sold over our expected price. I am very impress with your marketing and pricing strategies, hassles free and peace of mind. We appreciated your encouragement through the entire process of selling our home. Winnie, we definitely will keep you as our family realtor and telling all our friends, this is the 2nd time we experience the excellent service within the family,
  • 16. keep up the good work and all the best to your business! John and Caroline Yeh, 64 Black Maple Cres, Vaughan 647-293-0180  What Winnie Does For You? Prior to MLS Staging Consultation Professional photographer-still photographs and virtual tour Once Ready For MLS For Sale Sign on Front Lawn Multi-Internet Website Exposure Advertising/Promotion Just listed flyers/letters to neighbors Open house flyers to neighborhood Telephone prospect 2 hours daily/Door knocking Call all past clients/prospect to promote your property Email to all top selling agents in the area Open House Registered every visitors and pre qualify Feature sheets with photographs and property highlights FOLLOW UP-Call to all visitors after the open house and ask for feed back
  • 17. Our Buyers Buyers from Internet who are interested in the neighborhood Database buyers who is interested to buy Move up and move down buyers from my other listings Personally show qualified buyers through our database, sign callers, Showings by Other Agents Only Registered Salespersons can book appointment to view your home Instructions released regarding door locking, shoes, lights and lock box Follow up call to agents requesting feedback Feedback Weekly feedback on all sales activity by phone/email 24 hours answering service to ensure we don’t miss any phone calls Offers Presentation Presented in person or by fax as per Seller’s convenience When offer registered, all agents that have shown the property will be informed
  • 18. If Buying and Selling We have a unique system of buying and selling to ensure that there isn’t a huge gap between the two closing dates After Offer Accepted Preparing closing Fact Sheet to track contingency on all removal deadlines Verifying the Buyer’s loan application has been submitted to lender Arranging and attending home inspection Contacting lender regularly for potential problems Supply lawyer with closing instructions Confirming that buyer has arranged property fire and casualty insurance coverage Arrange final walk-through for buyer Deliver your check after closing if applicable Are you ready for the paper work!!! Preparing your Home to Sell
  • 19. Staging- creates a WOW FACTOR!!! We never get a second chance to make a good first impression! It takes the average buyer less than 60 seconds to decide if they are even interested in looking at the rest of your home. By creating a “WOW” factor at first glance, chances are that they will hold on to that “WOW” factor while viewing your entire home The Way you live in your home and the way we need to market and sell your house are two very different things. Tip for Showings and Open Houses Be absent so buyers feel more comfortable making comments Light the fireplace, open the drapes, play quiet background music Keep pets outdoors These are just a few ideas to get you started. I know what today's buyers are looking for and can provide more ideas that will maximize your home's appeal.
  • 20. Remember, a few easy and inexpensive improvements can produce big returns on your investment. Is Your Home Ready For Marketing? There are 5 factors determined a house to sell Who Controls What? Seller Agent Location Market Condition
  • 21. Price Condition of House Marketing Plan Establish the Asking Price As The Real Estate Professionals We Will Make Recommendation On Pricing. As The Sellers, You are On the Driver’s Seat and You Choose the Listing Price.
  • 22. Our Recommendations Are Based On CMA. (Note: any price a house would sell, it all depends on how much time you have!) Comparative Market Analysis (CMA)? CMA is a report to determine the value of your home. This report enables you to compare property features and benefits to assist you in determining the best pricing strategy for today's market. The following pages provide a comprehensive analysis
  • 23. of properties that are similar to yours in your area are currently for sale and recently sold. By carefully reviewing benefits and features of these "comparable", you'll be better able to approximate your property's ultimate selling price, which can be defined as the highest price that the market will recognize and buyer will pay This analysis is divided into three categories: 1. Comparable properties that are currently for sale. 2. Comparable properties that have recently sold. 3. Comparable properties that failed to sell. Looking at properties that are currently for sale will enable you to know what is your competitor, make sure you will not under price your property and also not helping your competitor to sell their home instead of your own. Looking at properties that have sold recently will enable you to know what home buyers are willing to pay for similar homes in the area over the last few months. It is also important to note that these selling prices are used by lending institutions to determine how much they will lend buyers for a home like yours. Looking at properties that failed to sell will help you to avoid listing your property at a price that does not attract qualified, motivated buyers. As you know, overpricing a property often results in getting less money than they would if they had priced it realistically in the first place.
  • 24. The bottom line is that studying what has recently worked -- and what hasn't -- in your area will help you to develop a clear picture of the potential market for your property. This will in turn enable you to strategically price, position and stage your property such that you sell it for top dollar in a reasonable time frame, with the least inconvenience for you. What is Market Value? Market value is the highest price a property will bring if exposed for sale on the open market allowing a reasonable time to find a purchaser who buys with knowledge of all the uses to which it is adapted and for which it is capable of being used. Market Value is determined by
  • 25. 1. Similar Homes sold within recent 3 to 4 months in your neighborhood 2.Qualified and informed buyers who have access to sold prices **Listing Price is just a part of marketing Strategies** Result of an Over-priced Home By the time an overpriced home is finally reduced to the market value it may be too “aged” for buyers to offer full price. Have you ever asked how long a home has been on the market? What conclusion do you draw?
  • 26. “But we have time” at some percentage over market, no reasonable amount of time will produce a sale. Even when priced right, it may require a month or more of exposure to sell. Showing Guidelines for Pricing Every 10 to 15 showing> should receive at least 1 least Many showings> no offer> overpriced by up to 5% Few showings> no offer> overpriced by up to 10%
  • 27. “Couldn’t We Try For A Couple Of Weeks?” The majority of showing activity on a new listing occurs in the early periods of marketing. This happens because sales associates maintain an inventory of active prospects that have been cultivated over time. When a home is newly listed, sales associates arrange for them to see it. Once this active group has seen the property, showing activity will decrease to only those buyers new to the market. For this reason, it is important that sellers have their home in the best condition and at the best price for first exposure to the market. In most markets a home rarely sells within the first three weeks, buyers will view all similar-priced homes and return to the best value offered.
  • 28. Commission Breakdown Listing Broker Selling Broker 5% 2.5% 2.5% 1.25% 1.25% 1.25% 1.25%
  • 29. Expenses:  Advertising  Flyer  Mailing, Postage  Thank you very much for the opportunity of this presentation and I look forward to assisting you to achieve your Home Selling Goal together!