1. OVERVIEW OF THE SOUTH
AFRICAN WINE INDUSTRY
Winebiz Conference
30 August 2012
Yvette van der Merwe

2. NUMBER OF WINE GRAPE PRODUCERS
“20% of producers probably produces 70%+ of the crop”
2871

3. WINE CELLARS
”10% – 15% of cellars crush 70% - 80% of crop”

4. TOTAL SURFACE PLANTED TO WINE GRAPE
VINEYARDS (excluding Sultana)
% of total Total
94 412 102 146 100 568

5. DISTRIBUTION OF WINE GRAPE VARIETIES (%)
PER REGION (excl Sultana)
% of total

6. NEW PLANTINGS AND UPROOTINGS
Hectares

7. AGE DISTRIBUTION - 2011
Chenin blanc
38%

8. AREA – MOST PLANTED RED VARIETIES
(2001 - 2011)

9. AREA – MOST PLANTED WHITE VARIETIES
(2001 - 2011)

10. NET CHANGE PER REGION
(RED & WHITE) 2007 - 2011

11. TOTAL WINE HARVEST
* Estimate

12. UTILISATION OF THE CROP
* Estimate

13. WINE – PRODUCTION, SALES AND STOCK
million litres
* Estimate

14. STOCK SITUATION – RED, WHITE AND TOTAL

15. BULK WINE PRICES (c/litre)
Increase of 27% since 2007

16. AVERAGE GRAPE PRICES (producer cellars)
2010 & 2011 preliminary

17. AVERAGE GRAPE PRICES (non-producer cellars)

18. DOMESTIC SALES OF WINE
million litres
12 Mth TREND TO JUNE
+4.1%
6 Mth TREND TO JUNE
+5.3%
2012 Estimate +2.6%

19. SALES OF NATURAL WINE - HP, MP AND SP
* Estimate

20. DOMESTIC SALES – PACKAGING TYPE

21. DOMESTIC SALES OF SPIRITS
million litres
12 MONTH TREND TO DEC 2011
Whisky +9.0%
White spirits +3.1% (Vodka +4%)
Brandy -3.9%
Beer +2.3%
Wine +2.1%
RTD’s +3.9%
Ales 100+ million litres

22. EXPORTS OF NATURAL WINE
million litres
12 Mth TREND TO JULY
Packaged - 8.2%
Bulk +25.0%
Total + 7.2%
6 Mth TREND TO JULY
Packaged - 7.8%
Bulk +28.0%
Total + 9.2%
Growth is in white, red stagnant
2012 Estimate + 7.4% (white)

23. TRENDS IN THE SA WINE VALUE CHAIN

24. DID YOU KNOW?
• Exports of wine grew by almost 200% from 2000 to 2008, peaking
at 407 million litres. Since then exports have been declining.
• South Africa currently sells more wine than the French in the UK.
• Drastic swing towards bulk exports. Currently approximately 53%
of all wines are exported in bulk. Trend is continuing.
 107.3 Jobs are lost for every 10 million litres exported in bulk.
• Single biggest foreign exchange earner of all SA agricultural
exports in 2010 and previous years.

25. DID YOU KNOW?
• Only wine producing country in world - statutory environmental
sustainability scheme with full traceability back to vineyard (IPW –
Seal).
• Only wine producing country in world - ethical accreditation
scheme (WIETA Code and seal).
• R1 billion in spending indirectly linked to wine tourism.
• Has exceptional ability as creator of economic growth.
• Supports employment opportunities to the tune of 275 606.
• Labour/capital ratio = 5.54, much higher than economy as a whole.

26. QUESTIONS?
www.sawis.co.za