Tgb fyim andrew_lazorchak

846 views

Published on

SLides from my panel discussion at the 2010 wine bloggers conference.

Contact andrew(at)vineyardvlog(dot)com for more info.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
846
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tgb fyim andrew_lazorchak

  1. 1. VineyardVlogMedia<br />Finding Your Inner Maverick<br />
  2. 2. Andrew Lazorchak<br />VineyardVlogMedia<br />
  3. 3. welcome<br />congratulationsyou are 1 in 22.3 million<br />
  4. 4. Marketers<br />bloggers<br />personalities<br />i am speaking to you<br />all of us – can be better<br />
  5. 5. here now<br />everyone here has<br />you would not be here otherwise<br />
  6. 6. attention<br />everyone here has something they are promoting<br />lead don’t broadcast<br />
  7. 7. basics<br />everyone here wants respect<br />The Economist <br /> have integrity, be genuine<br />be someone people look up to<br />
  8. 8. playing field<br />we all got our own thing going on, but there’s 1 field<br />play well w/ others<br />this our community<br />
  9. 9. approach<br />the game is changing<br />traditional media <br />you<br />change the game with every post<br />
  10. 10. progression<br />wine journalism then & now<br />
  11. 11. Readership<br />then<br />Profit<br />Content<br />wine journalism<br />
  12. 12. now<br />Leadership<br />Fun<br />Content / Passion<br />Community<br />Profit<br />this dynamic is in flux depending upon your goal<br />wine 2.0+<br />
  13. 13. 2.0 population<br />we are “one” movement<br />bloggers, photographers, vloggers, marketing, p.r., social medialites,<br />wineries, journalists, & etc.<br />
  14. 14. basics<br />mavericksmake leaders<br />
  15. 15. Make No Small Plans<br />
  16. 16. blend<br /><ul><li>Obsession (passion + fetish)
  17. 17. Vision (ethos + intuition)
  18. 18. soul + brand + core (1+1+1=1)
  19. 19. amplify(info x amplification)
  20. 20. Longevity = P^X
  21. 21. Finding Your Inner Maverick</li></li></ul><li>Obsession <br />(passion + fetish)<br />Richard Simmons<br />Quentin Tarantino<br />
  22. 22. Obsession <br />(passion + fetish)<br />What is your tic? Your turn-on? The pet-peeve that is indicative of your personality, Or business?<br />Do you have a “tic” that makes you compulsive?<br />If you can positively harness your peculiarities you will have never-ending content and passion. This will<br />fuel your blog & community.<br />Richard Simmons<br />Quentin Tarantino<br />
  23. 23. See Things Differently<br />
  24. 24. Vision<br />(radical)<br />Hunter S. Thompson<br />
  25. 25. Vision<br />(illuminaries)<br />Noam Chomsky<br />
  26. 26. Vision<br />(ethos + intuition)<br />What are the fundamentals of your personality?<br />-<br />What “higher” intelligence are you tapping into, that is unique, provocative, and captivates an audience?<br />Noam Chomsky<br />Understand. <br />Embrace.<br />Inquire. <br />Pioneer.<br />Hunter S. Thompson<br />
  27. 27. soul – brand -core<br />
  28. 28. Soul +Brand + Core<br />(1+1+1=1)<br />What does your soul look like? <br />What is your core? What are your ethics? You & your brand must resonate with one message. Your actions online, in comments, in-person, and your community’s comments about you.<br />You are - what people think you are.<br />
  29. 29. amplify<br />
  30. 30. Digital Manifesting (1^X)<br />(information x amplification)<br />make yourself bigger<br />
  31. 31. Digital Manifesting (1^X)<br />(1^X)<br />
  32. 32. longevity<br />
  33. 33. committing<br />(engagement)<br />it’s your decision to blog.<br />people expect you to be a flash in the pan.<br />as your identity and voice emerges, you will find your balance.<br />keep it from the heart.<br />keep it FUN!<br />
  34. 34. Finding Your Inner Maverick<br />you are your blog.<br />blog like no one is reading.<br />it’s about you & your perspective. <br />thoughts & actions make a community.<br />attract by intiative.<br />“If you build it, they will come.” Ray Kinsella<br />
  35. 35. thank you<br />@WineSoiree info@VineyardVlog.com<br />

×