OUR STORY Store Graphics Fixtures & Merchandisers The UnusualThe Bernard Group is a visual merchandisingcompany serving the needs of some of themost prestigious retailers in the industry.We’re tireless in the pursuit of a challenge.We think off the wall, off the shelf, outside thebox and way outside the comfort level of mostother companies to produce one-of-a-kindmerchandising solutions that go beyond theobvious to the extraordinary.WHAT MAKES US DIFFERENT?• Speed and qualilty• Domestic and International production• Appetite for difficult challengesHOW DO WE DO IT?• Drive and attitude• Talent and staffing• State-of-the-art technology
STORE GRAPHICS STORE GRAPHICS Our success is based on our ability to deliver complicated projects with amazing speed and high quality products. If you ask our clients what makes The Bernard Group different, we believe the common response would be “they are exceptional at managing complex details and are incredibly fast in their turn times.”
CASE STUDY STORE GRAPHICS CHALLENGE Produce nationwide rollout of window displays and graphics to promote the Sony Style Make-Believe campaign. All printing required critical color management over multiple substrates and materials. All elements to be produced, delivered and installed within 10 days of receipt of art files. SOLUTION The Bernard Group graphic/display package included multiple sized acrylic pedestals, window clings & wraps, cut vinyl and all in-store signage. UV Hex- achrome color presses were used to achieve perfect color consistency over multiple substrates. Pedestals were produced using 1/4” white acrylic, mitered corners, LED lighting and clear 1” acrylic tops printed to match colors of campaign. 0% shipping damage.
CASE STUDY STORE GRAPHICS CHALLENGE Clinique was looking to gain valuable retail floor space for an upcoming product launch within Macy’s. The design needed to accommodate several versions of étagère that currently exist in their stores. Creating and managing an accurate fixture list by store was critical for a successful launch of these étagère enhancements. SOLUTION The Bernard Group designed an enhance- ment kit that would accommodate each of Macy’s étagère styles while maintaining a consistent look within the chain. Expanded PVC was chosen to build the main body of the display because it prints beautifully, is easily fabricated, and is lightweight. The body was designed to ship flat, which was achieved by machining hidden pockets to the interior of the structure and applying two faced tape to these pockets so that the unit could be securely installed at store level. This unique construction gave the unit a seamless appearance. To complete the enhancement, 17” x 17” x 2” white acrylic risers were created to hold clear acrylic product testers and sign holders.
CASE STUDY STORE GRAPHICS CHALLENGE Design a cost effective solution to display featured products for “Back To School” promotional window display. The elements needed to be modular, ship flat and be easy to assemble at store level. Complete sign kit needed to ship to 400 stores within 10 days. SOLUTION The Bernard Group designed a modular system to hang from an 8 ft. vinyl window banner. The featured product boards not only provided the message but also served as merchandising displays. All component parts were designed to be double-sided. Printed corrugated boxes completed the window display.
CASE STUDY STORE GRAPHICS CHALLENGE Create a dramatic window display feature to draw customers into the stores to test and purchase new products. SOLUTION To achieve the requested dramatic effect, The Bernard Group creative team designed and developed a 2-sided window graphic printed on 48”x96” sheets of acrylic mirror, double sided. The mirrors were cut into 12” strips with angled ends, and hung at different depths to add interesting dimension to the beautiful and engaging image.
CASE STUDY STORE GRAPHICS CHALLENGE Create large, colorful outdoor signage for garden department to enhance the space and identify the categories. Materials used must be able to withstand the elements. Look and feel must represent the upscale, retro brand. SOLUTION The Bernard Group produced large scale, weather resistant banners using original, retro artwork created by an OSH executive. Fabric banners that hung from posts were created from a lightweight material that moved gently in the wind. Large vegetable identification signs were printed on corrugated plastic and die cut, staked directly in the plants for durability and ease of use.
FIXTURES & MERCHANDISERS FIXTURES & MERCHANDISERS We concept, design, engineer and fabricate fixtures both domestically and overseas, setting us apart from most of our competition. From prototyping to nation-wide rollouts, our ability to execute has earned us preferred vendor status with some of the top brands in the retail industry.
CASE STUDYFIXTURES & MERCHANDISERS CHALLENGE Bring new life to an existing selling space by modifying the existing fixtures. SOLUTION The Bernard Group repurposed existing fixtures by adding matte black acrylic shelf covers, back panels, headers, drawer fronts and top covers. We also developed acrylic vitrines , dimensional lettering and branded the drawer fronts to create additional interest. The success of the launch allows us to continue to modify existing selling spaces for this client.
CASE STUDY FIXTURES & MERCHANDISERS CHALLENGE Advance Auto was looking for a fixture to highlight products without the display being overpowering and intrusive. The graphics needed to be independently interchangeable, with overall easy set up. Budget was very rigid and limited. 0.25 0.75 39 2.00 ° SOLUTION 0.58 The Bernard Group designed a fixture SECTION B-B with sleek, curved lines and minimized Weld inside the framework to keep the attention on the product. Magnetic graphics provided 19.50 quick and easy flexibility for messaging. The graphics were rolled into small packages to reduce shipping costs. The 4.00 0.13 Bernard Group’s overseas supplier was 25.76 able to manufacture and air freight the displays, beating their budget expecta- BB tions by saving $100 per unit over the competition. A A 2.00 0.06 .25 R0 20.00 0.28Ovalized tube 1.50 12.00 SECTION A-A 0.50
CASE STUDY FIXTURES & MERCHANDISERS CHALLENGE Create a display that captures the essence of this unique brand. Display needed to stand out in the crowd, while meeting low budget requirements of a young company. SOLUTION The Bernard Group designed a display that emulated fruit crates used to package and ship coconuts (a primary ingredient in the Vita CoCo product). Natural wood was used, which is authentic and environmen- 4 color printed header on 1mm styrene tally friendly. Using a simple design and0" backed up with 1/4” thick luan efficient construction methods, all budgets were met. Logo and text screened dark brown PMS 4625 Rough sawn wood slats .5” Plywood Shelf 49.89" 1.5” x .75” shelf support 8.187" 2.25" 2.25" 0.50" 2.25" 1.5” x 1.5”3.5" Adjustable Levelers (4) 19.0"
THE UNUSUAL THE UNUSUAL Creating the unusual is what we fondly refer to as putting our “MacGyver” talents to work. We stretch our imagination and use our capabilities to create one-of-a-kind solutions that go beyond the ordinary. Where others avoid the highly challenging projects, we embrace the opportunity.
CASE STUDY THE UNUSUAL CHALLENGE As a Valentine’s Day window promotion, Sephora wanted to display their featured products in a giant candy box. The display needed to be produced in several sizes to accommodate multiple sized store windows. It was necessary for the display to ship knock down and to be easily assembled by store personal. SOLUTION The Bernard Group designed and engineered a corrugated structure that could ship in multiple pieces. Each heart was created in halves and anchored together with a series of tabs that were fastened together. The interior of the display was created to conceal the fasteners and also to hold the ribbed corrugated paper that was die cut to look like paper cups. Product icons were digitally printed on styrene and mounted to standoffs inside the cups to create a 3D effect. Full color instructions were provided for easy assembly.
CASE STUDY THE UNUSUAL CHALLENGE Develop a versatile graphic element using sequined paper that Macy’s thought would be perfect for the image they wished to portray. The sign needed to be both single and double sided so it could be used in the Junior Department, aisles, as well as in a window display. SOLUTION The Bernard Group sourced a rare sequined paper, available only in 8” rolls. To create the large gold letters, the narrow paper was hand tiled, then mounted to thin black styrene to create invisible seams and edges, and then die cut. The red letters were digitally routed 1/2” gator board and custom painted for a critical color match. Custom jigs were created to perfectly center-mount the gold letters to the red letters. The finished letters were mounted 2-sided to acrylic at a specific degree to achieve the required angle of the GLEE logo.
CASE STUDY THE UNUSUAL CHALLENGE To stop traffic and entice customers to test product with an engaging merchandising display. The merchandiser needed to accommodate five different linear systems and to be easily installed by in-store personnel. It was critical for these units to attached securely to the existing linears. SOLUTION The Bernard Group designed a lightweight expanded PVC body, digitally printed to match the FLOWERBOMB color palette. The sides were configured to adapt to all five linear systems. Magnets and clips were used to securely attach the unit to the linears. An ornamental frame was designed, then machined to create a vacuum form tool. To keep the unit light weight, white .060” styrene was used to vacuum form the part. The graphics were digitally printed on .030” white styrene for a consistent look. The tester box was designed with an acrylic body wrapped with custom tinted .020” aluminium. The metal box and testers were packaged separately and installed at store level. FLOWERBOMB is the #1 selling fragrance for this retailer.