How to use this presentation(Hidden Slide)<br />The goal of this deck is to describe the value proposition of Windows 7 Pr...
Quick value proposition: use when you have enough time to touch on the key features that best deliver on the value prop
Detailed value proposition: use as a reference or when you have enough time to present  benefits and features at a detaile...
Windows 7 Professional  Value Proposition<br />
What Business Customers Told Us<br />Voice of Customers<br />Windows 7 Professional<br />“Time is money. I just can’t have...
Windows 7 Professional Promise<br />Windows 7 Professional works the way small and medium businesses want. It helps them f...
Windows 7 Professional High Level Value Proposition<br />Safeguard Your Work<br />Works The Way You Want<br />Get More Don...
Windows 7 Professional Quick Value Proposition<br />Works The Way You Want<br />Get More Done<br />Safeguard Your Work<br ...
Windows 7 Professional Detailed Value Proposition<br />Works The Way You Want<br />Get More Done<br />Safeguard Your Work<...
Windows 7 is designed to be more reliable than Windows Vista SP1</li></ul>Works with the hardware and software that run yo...
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Windows 7 Professional Value Proposition

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Windows 7 Professional Value Proposition

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  • IntroThe planning of Windows 7 did not begin with industry reviewers or media. It began with our customers – listening to their challenges and needs. We conducted numerous studies and focus groups to connect with small business customers to make sure we have the product they want. This is how we designed Windows 7. In particular, we designed Windows 7 Professional for small business customers.Voice of customers FundamentalsApplication / device compatibility Ease of useNetworking, mobility Only 25% of small businesses have servers More than 50% of PC shipment is laptopSecurity, data protection, backupOur customers helped shape &amp; define our goals for Windows 7 Professional.3 goals / values of Windows 7 Professional1. Windows 7 Works The Way You WantWe heard loud and clear that a fast, reliable, and cost-effective PC is essential to them in running their business. That is why we prioritized fundamentals over everything. All the great new innovations in Windows 7 will not matter if the operating system doesn’t deliver on the fundamentals. 2. Get More DoneWe also heard from them that productivity – ranging from search, ease of use, networking to mobility – is vital to their business. 3. Safeguard Your WorkSafeguarding business information is critical, and any downtime caused by security threat, troubleshooting, or data loss impacts their business.
  • Windows 7 Professional Value Proposition

    1. 1. How to use this presentation(Hidden Slide)<br />The goal of this deck is to describe the value proposition of Windows 7 Professional for small and medium businesses, and highlight key points of differentiation versus Windows XP and Windows 7 Home Premium.<br />This presentation includes 3 versions of the value proposition , which should be used accordingly (and separately) depending the needs of the presenter and the audience:<br /><ul><li>High level value proposition: use to provide a high level view of the value prop when you do not have time to go to the feature level
    2. 2. Quick value proposition: use when you have enough time to touch on the key features that best deliver on the value prop
    3. 3. Detailed value proposition: use as a reference or when you have enough time to present benefits and features at a detailed level</li></ul>While presenting the Windows 7 Professional value proposition, make sure you are using Windows XP as the comparison for upgrade scenarios , and Windows 7 Home Premium for up sell scenarios. Make sure you reference key value and benefits of Windows 7 Professional in reference to XP and Home Premium.<br />Detailed information on the key features of Windows 7 Professional are available here: http://arsenalcontent/ContentDetail.aspx?ContentID=169063<br />Windows 7 Professional messaging framework is available here: http://arsenalcontent/ContentDetail.aspx?ContentID=168083<br />
    4. 4. Windows 7 Professional Value Proposition<br />
    5. 5. What Business Customers Told Us<br />Voice of Customers<br />Windows 7 Professional<br />“Time is money. I just can’t have a slow or unreliable computer.”<br />Performance and Reliability, Networking, Troubleshooting<br />Works The Way You Want<br />“Just because I bought a new computer doesn’t mean I want to buy a new printer or new software”<br />Applications and devices compatibility <br />Get More Done <br />Ease of Use, Productivity<br />“Productivity is key. I don’t have time to learn a new OS.”<br />“How can I be productive on my laptop?”<br />Mobility, Longer battery life<br />Safeguard Your Work<br />“I need to protect critical information – customer info, financial data.”<br />Security, Data Protection, Backup<br />
    6. 6. Windows 7 Professional Promise<br />Windows 7 Professional works the way small and medium businesses want. It helps them focus on what really matter - their business, get more done, and safeguard their work. <br />
    7. 7. Windows 7 Professional High Level Value Proposition<br />Safeguard Your Work<br />Works The Way You Want<br />Get More Done<br />Fast, reliable and compatible OS<br />Share files and devices easily<br />Solve PC problems quickly<br />Upgrade and deploy more easily<br />Find what you need quickly<br />Work smarter and more intuitively<br />Stay productive anywhere <br />Protect users and systems<br />Protect and secure your data<br />Stay safer online<br />
    8. 8. Windows 7 Professional Quick Value Proposition<br />Works The Way You Want<br />Get More Done<br />Safeguard Your Work<br />Fundamentals<br />Faster and more reliable<br />Compatibility<br />Windows XP Mode*<br />Networking<br />HomeGroup<br />Domain Join and Group Policy Control<br />Troubleshooting<br />Action Center<br />Problem Steps Recorder<br />Ease of Use and Productivity<br />Windows Desktop Search<br />Enhanced Taskbar<br />Snap, Peek, Shake<br />Libraries<br />IE8 Accelerators<br />Mobility<br />Location-Aware Printing<br />Mobility Center with Presentation Settings<br />Remote Desktop Host<br />Offline Files<br />Security<br />Streamlined UAC<br />IE8 Malware and Phishing Protection, SmartScreen Filter<br />Windows Defender<br />Backup<br />Advanced Backup<br />Restore Previous File Versions<br />Encrypting File System<br />*Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode (which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on system requirements, go to www.microsoft.com/windows/virtual-pc/support/requirements.aspx<br />Orange: features included in Windows 7 Professional and above<br />
    9. 9. Windows 7 Professional Detailed Value Proposition<br />Works The Way You Want<br />Get More Done<br />Safeguard Your Work<br />Works faster and more reliably<br /><ul><li>Startup, shutdown, and resume from standby fast and reliably
    10. 10. Windows 7 is designed to be more reliable than Windows Vista SP1</li></ul>Works with the hardware and software that run your business<br /><ul><li>Broadest ecosystem of applications and devices available
    11. 11. Windows XP Mode* provides the flexibility to run many older productivity applications right from Windows 7</li></ul>Networking is simple, with or without a server<br /><ul><li>HomeGroup makes it easy to share documents and printers across multiple Windows 7 PCs
    12. 12. Easily and securely add computers to your Domain network with Domain Join; easily manage users and computers with Group Policy Control (for IT Pros)</li></ul>Solve PC problems quickly<br /><ul><li>The diagnostics and troubleshooters make it easier to resolve many IT issues by yourself</li></ul>Upgrade and Deploy more easily (for IT Pros only)<br /><ul><li>Upgrade and deployment tools make it easier to manage your PCs
    13. 13. Achieve greater control and productivity with Windows PowerShell</li></ul>Protect users and systems<br /><ul><li>Windows 7 is built on the security foundation of Windows Vista and helps protect users against malware and other forms of security threats
    14. 14. User Account Control (UAC) has been streamlined, allowing users to adjust prompt behavior, resulting in fewer interruptions compared to Windows Vista </li></ul>Stay safer online<br /><ul><li>Windows Defender helps protect you from spyware and other forms of malicious software
    15. 15. IE8 helps protect your data and business information by delivering improved protection against security and privacy threats, including the ability to identify harmful sites and prevent downloads of malicious software</li></ul>Protect and secure your data<br /><ul><li>Schedule a periodical backup to save your data or your entire system image to a network location or a local drive
    16. 16. Restore previous versions of files that you’ve accidentally deleted or changed.
    17. 17. Encrypt a file or folder in particular with sensitive information, such as credit card numbers or employee information</li></ul>Find what you need quickly<br /><ul><li>Find the information or application you need from your computer or network almost instantly with Windows Desktop Search
    18. 18. Improved Taskbar Thumbnails make it easier to open applications and see what’s already open
    19. 19. Easily find the documents you’ve used recently or use regularly with Jump Lists </li></ul>Work smarter and more intuitively<br /><ul><li>Arrange windows with just a keystroke or a mouse gesture with Windows Aero Enhancements
    20. 20. Automatically group similar types of documents into Libraries that makes them easier to find
    21. 21. Use IE8 Accelerators to do the things you do every day with fewer clicks and without having to open a new window</li></ul>Stay productive anywhere<br /><ul><li>Enjoy longer battery life on your mobile PC and stay productive when on the go
    22. 22. Windows detects whether you are at work or at home and automatically sends your documents to the right printer
    23. 23. Easily manage all of your mobile settings from a unique location (Windows Mobility Center) and use Presentation Settings to set your PC in presentation mode with a single click
    24. 24. Access documents and programs on a computer remotely from another computer</li></ul>*Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode (which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on system requirements, go to www.microsoft.com/windows/virtual-pc/support/requirements.aspx<br />
    25. 25. Windows 7 Professional Key Features<br />Works The Way You Want<br />Get More Done<br />Safeguard Your Work<br /><ul><li>Windows Desktop Search
    26. 26. Enhanced Taskbar Thumbnails
    27. 27. Jump Lists
    28. 28. Aero Enhancements (Snap, Peek, Shake)
    29. 29. Libraries
    30. 30. IE8 Accelerators
    31. 31. Location Aware Printing
    32. 32. Remote Desktop Host
    33. 33. Offline Files
    34. 34. Windows Mobility Center with Presentation Settings
    35. 35. Responsiveness and Reliability
    36. 36. Compatibility with a broad range of Application and devices
    37. 37. Windows XP Mode*
    38. 38. Action Center
    39. 39. Problem Steps Recorder
    40. 40. Home Group
    41. 41. Domain Join with Group Policy Control
    42. 42. Windows Easy Transfer
    43. 43. User State Migration Tool
    44. 44. Windows PowerShell
    45. 45. User Account Control (UAC)
    46. 46. Windows Defender
    47. 47. IE8 security features (Malware protection and SmartScreen Filter)
    48. 48. Advanced Backup
    49. 49. Restore Previous Versions
    50. 50. Encrypting File System</li></ul>Orange: Available on Professional SKU and above<br />Green: features for IT Pros only<br />*Windows XP Mode requires either OEM pre-installation or post-purchase installation of Windows XP Mode (which runs on Windows 7 Professional or Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on system requirements, go to www.microsoft.com/windows/virtual-pc/support/requirements.aspx<br />
    51. 51. Key Features ComparisonWindows XP Professional vs. Windows Vista Business vs. Windows 7 Professional<br />
    52. 52. The Right Windows 7 edition for small and medium size organizations<br />Windows 7 Professional comes with the business features small and medium business users need<br />Windows 7 works the way small and medium businesses want<br />It helps them get more done<br />It helps them safeguard their work<br />Windows 7 Professional also comes with all of the cool consumer features included in Home Premium<br />No more complex choices between Windows Editions <br />No compromise between Home and Business features<br />Instead, there is always a bigger box, that has more<br />Anytime upgrade<br />Windows Anytime Upgrade allows you to upgrade to the next edition<br />The whole process takes less than 10 minutes<br />You will not loose any work or functionality<br />
    53. 53. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />

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