WinGreen Marketing Systems 10 Minute Brief -- Chapter 1

How to Generate More Sales Leads with the WinGreen System of Marketing

WinGreen Marketing Systems
WinGreen helps companies meet their sales and revenue objectives by doing the following:
WinGreen delivers new business leads through consistent, disciplined execution of campaigns
WinGreen improves awareness of our clients in their target market segments through online marketing tactics
WinGreen improves our clients’ sales effectiveness with automation, workflow, and lead nurturing with Salesforce.com

Conventional Lead Generation
Attributes
Interrupt-based
High activity, low response
High cost per lead
“Spiky” results
Examples
Direct mail
Cold calling
Trade shows
Print advertising
Media advertising

The WinGreen System of Marketing
Attributes
Opt-in, self-identification driven
Low-activity, high response
Low cost per lead (70% to 90% lower)
Consistent, “smooth” results
Examples
Email offers of content
Search engine marketing
Pay Per Click
Drip marketing and lead nurturing

Email marketing
Registration for content
Search engine (organic)
Search engine (paid)
Papers
Webcasts
Articles
Rich media
PPC ads
Content
Self-identified “interested” leads
Web-to-lead-to-close automation
Lead tracking & nurturing
CRM
Workflow
Web visitor tracking
Drip marketing
Automated web form to SFA/CRM database
Real-time de-dupe
Auto-response

Email marketing
Registration for content
Search engine (organic)
Search engine (paid)
Papers
Webcasts
Articles
Rich media
PPC ads
Content
Self-identified “interested” leads
Manager
Client Account
Web-to-lead-to-close automation
Lead tracking & nurturing
CRM
Workflow
Drip marketing
Automated web form to SFA/CRM database
Real-time de-dupe
Auto-response

The WinGreen Systems Architecture™
WinGreen Client Portal
Reporting
Web Visitor Tracking
Webcast Hosting
Web Analytics
Bulk Email
Data De-duplication
CampaignManagement, Sales Workflow, CRM

How It Works
WinGreen plans campaigns
WinGreen creates marketing assets
WinGreen promotes assets to target market
Always per WinPlan 3-6-12 – No slips, no exceptions
Multiple vehicles for reaching your target segments
Interested people register for content
Self-identified, opt-in leads
Interested
Leads are scored and delivered to your queue
Follow-up emails and drip emails auto-generated or sent on request
You follow up with telephone qualification
You watch prospects’ footprints through your website
You close business
WinGreen
Prospects
You

WinGreen Marketing Systems Service Packages
5 campaigns per month
1 e-newsletter per month
20 WSA licenses
Up to 480K emails per month
Client Account Manager: 80 hours per month
WinGreenPlatinum
1 e-newsletter per month
10 WSA licenses
WinGreenGold
5 WSA licenses
WinGreenSilver

Why WinGreen Marketing Systems?
Experience
Managing Partners each have 20+ years leading marketing, sales, & IT organizations
The WinGreen System of Marketing was built from real-life experience
Perspective
Managing Partners have each held executive, marketing and sales roles
The WinGreen System of Marketing™ is Proven
[Company 1]
Before: 30 leads/mo. @ $300/lead
After: 800 leads/mo. @ $40/lead
[Company 2]
Before: 50 leads/mo. @ $100/lead
After: 500 leads/mo. @ $30/lead
“Alsbridge uses a combined marketing and sales strategy that is enabled by WinGreen Marketing. Using their techniques we were able to grow 40% in the first half of 2009. I personally believe in their system and management team.”
- Ben Trowbridge, CEO of Alsbridge, Inc.

Introductions
WinGreen Marketing Systems is a digital marketing agency, providing online lead generation as a turnkey service
Founded in 2009, privately held, headquartered in Malvern, Pennsylvania
Managing Partners
Don Montgomery – 20 years sales and marketing
VP marketing at Alsbridge, Inc.
VP marketing at Akonix Systems
Director of North American Sales, Bell Atlantic Business Systems
Tom Walklett – 25 years executive, sales, and marketing
CEO at Innovative Consulting Inc.
CEO and founder at Walklett Group, Inc.

Follow our blog at http://wingreenmarketingsystems.blogspot.com/
Follow us on Twitter at http:/twitter.com/WinGreen_Mktng
Follow us on Facebook at http://www.facebook.com/pages/WinGreen-Marketing-Systems-LLC/109486006595
www.WinGreenMarketing.com

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WinGreen Marketing Systems 10 Minute Brief -- Chapter 1

by WinGreen Marketing Systems, LLC on Dec 02, 2009

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WinGreen Marketing Systems 10 Minute Brief -- Chapter 1 — Presentation Transcript