A smarter way to generate sales leads - WinGreen Marketing Systems
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A smarter way to generate sales leads - WinGreen Marketing Systems

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More sales leads. Better quality leads. Lower cost leads. Sounds like something every technology company sales and marketing team in the USA wants, doesn't it? Why keep banging your heads against the ...

More sales leads. Better quality leads. Lower cost leads. Sounds like something every technology company sales and marketing team in the USA wants, doesn't it? Why keep banging your heads against the wall? WinGreen has it all now. More leads, better leads, lower cost leads. A smarter way to generate sales leads. The WinGreen System of Marketing. Jump start your sales pipeline in 2014. www.wingreenmarketing.com

#contentmarketing #leadgeneration

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    A smarter way to generate sales leads - WinGreen Marketing Systems A smarter way to generate sales leads - WinGreen Marketing Systems Presentation Transcript

    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Introducing a Smarter Way to Generate Sales Leads Improve your sales results with The WinGreen System of Marketing #contentmarketing #leadgeneration © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Topics for Today 1. The current environment a. The game has changed b. More competition c. New marketing techniques to grow business 2. WinGreen’s solution to new challenges in lead generation a. The WinGreen System of Marketing b. What we do -- services c. How we do it -- methods and technology 3. Results: Expected outcomes -- more quality leads at lower cost 4. What WinGreen’s clients say © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The Game Has Changed • • • Conventional marketing methods are no longer effective for lead generation The phone isn’t ringing Competitors seem to be always a step ahead © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The Game Has Changed Technology (WWW and Google) has changed marketing and selling • • • • The seller no longer finds buyers. Buyers find sellers first The vast majority of purchase decisions begin with a Google search The buyer has all the power, all the information at his fingertips, and will find the seller before the seller finds him Willingness to be sold to has decreased to almost zero © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The Game Has Changed • More competition o Global competition o Technology-enabled competition o Innovations and game-changers © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The Game Has Changed Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete Source: The Corporate Executive Board © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The Game Has Changed Suppliers today account for less than one-half of all information that buyers use to aid in their purchase decisions. Source: The Corporate Executive Board © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Companies Must Adapt • • • Embrace technology Implement new marketing methods Focus on core competencies © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Focus on Marketing’s Core Competencies 90% of B2B marketers are anchoring lead generation strategies around content marketing… But sales leaders rank lead generation efforts last in terms of how effective they are. Source: CEB Commercial Insight Diagnostic, CEB Research © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Focus on Marketing’s Core Competencies Wouldn’t it make sense to keep marketing efforts focused where they strategically support the growth of the company? Especially since this is where marketing excels? … and outsource the tactical -- and difficult -efforts to experts who have proven methods and systems already in place? Source: CEB Commercial Insight Diagnostic, CEB Research © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 A Smarter Way to Generate Sales Leads © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The WinGreen System of Marketing The WinGreen System of Marketing™ ● Your targets find you ● Your targets are educated and informed by your content and materials ● Your prospects self-identify as interested sales leads ● You engage and close business © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The WinGreen System of Marketing © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The WinGreen System of Marketing The WinGreen Systems Architecture ● Cloud based marketing automation and CRM platform ● Commercial grade reliability and scalability ● Built, tested, and managed by WinGreen Content creation ● Blogs ● Articles ● White papers ● E-books ● Webcasts ● Podcasts Inbound marketing ● Your “perfect prospects” find you ● Content creation ● Lifecycle marketing Email marketing ● Reach “perfect prospects” ● Target lists ● Mass email systems Capture and distribute leads ● Smart landing pages ● Marketing automation ● Real-time alerts to email and mobile Sales enablement ● Marketing automation ● Salesforce.com ● Lead scoring ● Lead nurturing ● Management dashboards ● Consulting © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved WinPlan ● Manages all campaigns and tasks ● 3-6-12 month views ● Syncs with event and editorial calendars ● Shared between WinGreen and client
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 WinGreen’s Services and Products • • • • • Content marketing Inbound marketing Email marketing Consulting Marketing automation © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Content Marketing Source: The Content Marketing Institute © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Why Content Marketing? © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Content Creation • • • • • • • • Articles Blog Posts Business Case Papers Case Studies E-books Infographics Landing Pages Mini On-Demand Webinars • • • • • • • • Podcasts Press Releases Sales Battle Cards Social Media Posts Sales Presentations Video Webcasts White Papers © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Inbound Marketing • • • Content Creation Lifecycle Marketing • • Multi-channel Integration Personalization © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Inbound Marketing Services • • • • • Marketing automation setup, configuration, administration, and management Blog post authoring, posting, and search optimization Web content optimization Landing pages and calls-toaction Google AdWords setup, management, and optimization • Social media setup, management, copywriting, and optimization o LinkedIn o Twitter o Facebook o Slideshare o Pinterest o Google+ © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Email Marketing ● Content creation ● Marketing automation ● Target email database ● Campaign execution ● Commercial grade mass email platform © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Marketing Consulting • • • • • • Marketing assessments Corporate marketing strategy Marketing/sales integration Lead generation and nurturing Marketing projects Marketing staff augmentation © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Marketing Automation Products and Services WinGreen is an authorized partner of the world’s leading marketing automation, CRM, and online advertising companies © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Results © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The WinGreen Advantage Why choosing WinGreen is a great decision • • • Founded on the principle that marketing is a science, not an art Created to deliver 21st century marketing Unlike other agencies, WinGreen delivers the full range of lead generating marketing o Inbound marketing o Email marketing o Consulting and staffing © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 More Leads • • • More leads than traditional marketing Immediate pipeline impact 200% to 800%+ improvement in leads per month © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Better Quality Leads • • Higher conversion rate Quality control is built in o o • o The “perfect prospect” is defined in Step 1 Outbound target database is built from perfect prospect demographics only Inbound lead scoring Leads are self-identifying opt-ins © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Lower Cost Per Lead • • Economy of scale o WinGreen content creation, systems, and methods are leveraged across many clients o WinGreen Systems Architecture was pre-built to handle 100s of clients, hundreds of thousands of leads, millions of emails Economy of method o The WinGreen System of Marketing has been honed and refined over dozens of clients and hundreds of campaigns o Man-hours are spent 100% on lead generation o Zero learning curve effects © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 The Net Benefit In simple English More leads More sales Better quality leads More growth Lower cost leads More profit © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Client Successes © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 What WinGreen’s Clients Say “Don't you just love a low-maintenance agency that adds both strategic and creative value to your thinking, then produces great assets without you having to spoon-feed the content or directions to them? WinGreen is that kind of company." Tressa, North America Marketing Siemens Enterprise Communications © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 What WinGreen’s Clients Say "The leads generated by WinGreen exceeded expectations and have increased the pipeline for sales. This increase is represented in the forecast and in the fact that [the Commercial Mobile Alert System] is about to be the most widely deployed product from TCS” DeAnn, Director Business Development TeleCommunication Systems, Inc. © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 What WinGreen’s Clients Say ● A 120-day lead generation “blitz” including six white papers, two webinars, one live seminar ● Over 500,000 emails delivered into inboxes of target decision makers and influencers ● Average sales-ready leads generated per campaign: 75 ● 90% increase in same-quarter revenues year over year © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 What WinGreen’s Clients Say “A very capable and effective organization. During all my time working with WinGreen Marketing Systems, they consistently over-delivered, month after month.” Steve, VP of sales Innovative Systems, Inc. © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 In Summary • • • • • • The buyer-seller game has changed New marketing methods have emerged Marketing should re-focus on brand and strategic imperatives and outsource the rest The WinGreen System of Marketing is a smarter way to generate sales leads More leads, of higher quality, at lower cost Proven at clients of all sizes across all B2B technology sectors © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved
    • A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436 Join the conversation! #contentmarketing #leadgeneration www.WinGreenMarketing.com @WinGreen_Mktng © Copyright 2009-2013, WinGreen Marketing Systems, LLC. All Rights Reserved