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ABOUT MAUI LUXURY LIVING
TWO MAIN OBJECTIVES

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TESTIMONIALS
WE ARE VERY EXCITED ABOUT OUR PARTNERSHIP…….

CHEF JAMES McDONALD

with Maui Luxury Living. It’s important fo...
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MARKETING
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PRICE & FEATURE COMPARISON

www.mauiluxuryliving .com

Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
ADDITIONAL SERVICES
Our Additional Services Are Provided To Help Strengthen Your Marketing Efforts!

ADVERTISING

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MEMBER CATEGORIES
Arts & Culture Fine Artists Craftsman
Luxury

Photographers

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CURRENT MEMBERS
The King
Kamehameha

Hula Girl

Feast At Lele

www.mauiluxuryliving .com

Phone: 800-478- 0233 x1| Email: ...
OUR LUXURY WEB PROPERTIES
mauicouture.com
mauicustomhomebuilders.com
mauiluxe.com
mauiluxuries.com
mauiluxuryactivities.co...
CURRENT PROMOTIONS
FREE COMMERCIAL
JOIN US TODAY AND
RECEIVE A FREE COMPANY
COMMERCIAL SHOT ON
LOCATION IN HIGH
DEFINITION...
TIME FOR
QUESTIONS

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Go ahead. Ask away.
Give us your best shot.

Let’s Chat!

www.mauiluxuryliving .com

Phone: 800-478...
THANK
YOU
FOR ATTENDING


We Look Forward To You Joining Our Luxury Directory!
www.mauiluxuryliving .com

Phone: 800-478-...
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Luxury Brands Finding New Customers By Using Inbound Marketing Strategies

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Inbound Marketing for Maui Luxury Brands. This presentation highlights the difference between Inbound and Outbound Marketing activities and why Maui Businesses are partnering with Maui Luxury Living to find new customers and make more money.

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Luxury Brands Finding New Customers By Using Inbound Marketing Strategies

  1. 1. Maui Luxury Living HELPING MAUI’S LUXURY BRANDS FIND NEW CUSTOMERS WWW.MAUILUXURYLIVING.COM PRESENTERS: JEFF SWANSON-WILSON GREENE www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  2. 2. 6 FREE COMPANY COMMERCIAL 8 FREE Company Commercial Shot On Location In High Definition 5 $ QUALITY ASSURANCE REASONS TO PARTNER WITH US We personally sample each member products and services each year 4 SIX And having a pulse on the ever changing needs of your business ensures you access to the latest marketing strategies & tools to find new customers INBOUND MARKETING EXPERTS Our Main Objective is to help you grow & market your Maui Luxury Brand 5 S We “GET IT” 2  www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com 1 K  2 GUARANTEED MARKETING ROI Our platform was designed to deliver a consistent stream of new customers for your business #1 Google ranking We dominate the search engines and so will YOU! 3
  3. 3. MAUILUXURYLIVING.COM W W W W W Maui’s Largest Luxury Directory Over 50 Categories of Luxury Businesses Reach Millions of Customers Anywhere SEO Ranking-We are #1 for Maui Luxury Built-In Promotional Platform www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  4. 4. MOBILE READY Mobile Traffic 100% Increase N N Q Q 4,000 Mobile Ready With Advanced Features Android/Kindle App Coming Soon iPad & Tablet Ready iTunes App Coming Soon 3,601 Mobile Traffic 1,622 2,000 0 AUG 2,319 1,333 SEPT OCT NOV DEC www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com N
  5. 5. ABOUT MAUI LUXURY LIVING What We Offer? H Premier Luxury Directory Interactive Business Profile We created the first ever Maui Luxury Directory that showcases the best that Maui has to offer.  Pull Social Marketing Our Promotional Platform integrates aspects of “Pull Social Marketing” which allows businesses to “pull in” new customers who are searching for YOU versus you searching for them. Your business profile allows your target audience to contact you directly, thus cutting through the traditional marketing “noise and clutter.” G We Impact Your Bottom Line What would 5 new customers every month mean to your business, how about 20 or 50? www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  6. 6. MAUILUXURYLIVING.COM 5Maui Luxury Living is optimized with Your Business Profile Page automatically generates a QR Code that visitors can download into their phone to easily view your page, download promotions or contact you directly. advanced mobile features that enable visitors to quickly and easily find your business via their mobile devices and tablets. www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  7. 7. ABOUT MAUI LUXURY LIVING TWO MAIN OBJECTIVES Become The Largest Luxury Network In The Islands No one does it better. Maui Luxury Living has spent over $50,000 creating a Premier Luxury Directory with a built-in promotional platform to extend your marketing reach through SEO and Inbound Marketing Tactics. Help You Find New Customers Our marketing efforts are focused on reaching Maui travelers and those planning to visit Maui in the next 6 months. www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  8. 8. TESTIMONIALS WE ARE VERY EXCITED ABOUT OUR PARTNERSHIP……. CHEF JAMES McDONALD with Maui Luxury Living. It’s important for us to leverage new marketing channels that allow us to easily reach our target audience. Because MLL is showcasing a variety of Maui businesses, we can potentially reach new customers with ease. Celebrity Chef BECAUSE THIS IS A NETWORK THAT’S FOCUSED ON THE LUXURY MARKET……. HELI GOLF HAWAII Luxury Golf it will be much easier for my business to be seen by a more targeted audience of consumers who are looking for other types of luxury brands on Maui. www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  9. 9. Business Member Page Features That Allow You To Connect Directly With Your Audience Advanced Slider: Images & Video Premium Offer: Instantly downloaded or shared QR Code: Can be downloaded into mobile phones  Contact Info: Plus directions to your business www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  10. 10. Business Member Page Features That Allow You To Connect Directly With Your Audience Images/Commercial Exclusive Offers Contact Info QR CODE Our advanced slider displays both video and images to visitors. Company bio included A downloadable coupon/promo that can be instantly printed or shared on social networks Visitors have access to all biz info: website, phone, email & can instantly get directions to your business Visitors can scan your unique QR Code to download your offer into their mobile device www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  11. 11. ABOUT MAUI LUXURY LIVING Strategies For Success MARKET PROMOTE CONNECT ANALYZE We specialize in inbound, social pull & mobile marketing solutions to drive Brand Engagement. We use our SEO optimized content & social networks to promote & highlight our members. We utilize “pull social marketing” to connect you directly with your target audience. Our analytics and tracking scripts allow us to optimize our platform for maximum results. www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  12. 12. MAUI TRAVELERS SPENT 3+ BILLION IN 2013 Do you have a Marketing Strategy in place to consistently acquire new customers? www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  13. 13. Billions Spent By Maui Travelers Since 09 What Was Your Share? 4.0 ? 3.5 3.5 3.0 2.5 3.6 2.9 2.5  2.0 +16% 1.5 3.1  +5%  +13% 2.5 Through Sept. 2013 1.0 0.5 Spending in Billions 0.0 Source: Hawaii Tourism Authority 2009 2010 2011 www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com 2012  % change 2013 2012 Hawai‘i Tourism Authority
  14. 14. What Is Important To Maui Travelers? TOP 6 ATTRIBUTES 4.16 4.05 4.02  3.94 Safe & Secure Good Value For Money Relaxation 3.94 Unique Experiences & Activities To Get "Away" www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com 3.92 Friendly Locals 2012 Hawai‘i Tourism Authority
  15. 15. TOP Marketers Engage Their Target Audience Your Membership Includes Complimentary Product Reviews, Product Giveaways & Exclusive Promotions www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  16. 16. Benefits Of Offering Contests & Promos Contests Are a Great Tool for Building Your Fan Base Contests Enable You To Engage Your Audience K y Contests Empower Consumers To Market For You  Exclusive Promotions Allow You To Sell More Products # Exclusive Promotions Will Increase Traffic to Your Website Exclusive Promotions Help Promote Customer Loyalty www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com G  Sources: RedPlum, eMarketer, Nielsen Company & Business2Community.com
  17. 17. What Consumers Want From Social Brands YEP YOU GOT IT.. PROMOTIONS ARE IMPORTANT! 83%  70% 58% 55% 37% Deals & Promotions Rewards-Loyalty Program Exclusive Content www.mauiluxuryliving .com Feedback On Products Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com Customer Service Research Provided by The Pivot Conference
  18. 18. Promotion Enthusiasts by Income Bracket Yearly Income In Thousands Those who earn a 6 figure income are most likely to leverage promotions and coupons 22% 19% 19% 11% $100k+ $70k – $90k $50k – $69k $40k – $49k 10% 10% 10% $30k – $39k $20k – $29k Contests Create Excitement Exclusive promotions & contests offer incentives and are engagingperfect for building new contacts for additional marketing opportunities. Contests will become the preferred method of marketers looking to expand reach and build lists via social media marketing in 2014. < $20k www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com Sources: RedPlum, eMarketer, Nielsen Company & Business2Community.com
  19. 19. MARKETING Challenge How To Make Your Marketing Dollars Work For You In 2014 www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  20. 20. MARKETING SPEND PLANS FOR 2014 Inbound Marketing Outbound Marketing Increase 32% 52% 46% Decrease 41% 36% 21% 21% 17% 16% 10% 2% Email Marketing 2% SEO 4% Online Display Ads 15% 9% 5% Mobile Marketing Direct Mail www.mauiluxuryliving .com Print Radio-TV Advertising Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com Trade Shows Source: Marketing Charts.com
  21. 21. MARKETING ROI GUARANTEE SIX Leverage Our Expertise in Mobile, SEO & Marketing FIVE Get A Mobile Website. We can integrate in just 7 Business Days B - ONE Join Maui Luxury Living  Marketing ROI 5 TWO  FOUR Let Us Manage Your Social Media. Our team can post daily. Take Advantage of Our Free Company Commercial Promotion THREE uv www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com Complete Your Business Profile Page. We’ll Help You!
  22. 22. Your Path To SUCCESS Follow Our Process As We Take Visitors And Convert Into YOUR New Customers ATTRACT Visitors *Maui Luxury Living *Our Blog Content *Social Media *SEO CONVERT New Customers Leads *Calls To Action *Member Profile Page *Exclusive Promotions *Contact Info DELIGHT CLOSE *Download Promotion *Phone Call To Business *Email To Your Business *Directions To Business www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com Brand Advocate *Great Luxury Products *5 Star Customer Support *Awesome Promotions *Commitment To Greatness
  23. 23. Why You Should Include An Inbound Marketing Strategy In 2014 Work Smarter Not Harder Let Prospects FINDYOU l www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  24. 24. INBOUND MARKETING STATS 30% of the leads marketers generated in 2013 came from inbound marketing sources -- vs. 22% from outbound. 30 % 41% of marketers confirm inbound produces measurable ROI 41 % 15 % www.mauiluxuryliving .com SEO leads have a 15% close rate, while outbound leads such as direct mail or print advertising have a 1.7% close rate. Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com Source: HubSpot Marketing Stats 2013
  25. 25. INBOUND MARKETING STATS 30% of the leads marketers generated in 2013 came from inbound marketing sources -- vs. 22% from outbound. 30 % OUTBOUND budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013. 23 % 48 % www.mauiluxuryliving .com 48% of marketers increased their inbound marketing budget in 2013 -- the 3rd year in a row inbound budgets are increasing at or near a 50% pace. Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com Source: HubSpot Marketing Stats 2013
  26. 26. FROM CEO’S & EXECUTIVES STRATEGIES MARKETING ROI INBOUND BUDGET OUTBOUND BUDGET  $ L 60% 15% 6 53% 23% 60% of companies adopted some elements of inbound marketing into their overall strategy in 2013 SEO leads have a 15% close rate. Outbound leads i.e. direct mail or print ads have a 1.7% close rate. 53% of CEOs and CMOs increased their inbound marketing budgets to find new customers in 2013 Outbound marketing budgets decreased to only 23% of all marketing spending in 2013 www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com Source: HubSpot Marketing Stats 2013
  27. 27. Social “Pull” Marketing Wouldn’t It Be So Much Easier To Have Customers Find You Versus You Finding THEM? www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  28. 28. OUTBOUND (Interruption) MARKETING YOU Must Find Customers Direct Mail PUBLICITY Print Ads Telemarketing Articles Radio Ads Webinars Email Blasts EVENTS ADVERTISING TARGET MARKET Television Commercials Direct Mail www.mauiluxuryliving .com Media Relations SALES Trade Shows Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  29. 29. INBOUND (permission) MARKETING MIX Prospects find YOU CONTENT DIRECTORIES & DEALS YOUR BUSINESS SEARCH ENGINES SOCIAL www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  30. 30. You Deserve A FREE Company Commercial Create Authority, Build Trust & Set Yourself Apart From Competitors www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  31. 31. MEMBERSHIP OPTIONS MONTH TO MONTH *Exclusive Business Profile w/Badge *Downloadable Coupon/Special Offer *YouTube Video/Commercial *Directions To your Business *Social Links, Ratings, & Comments *Standard Press Release *SEO Optimized $495 Per Month 6 MONTH PREPAY 1 YEAR PREPAY *1 FREE MONTH *FREE COMPANY COMMERCIAL *6 Months Free Social Media Posting *Exclusive Business Profile w/Badge *Downloadable Coupon/Special Offer *YouTube Video/Commercial *Directions To your Business *Social Links, Ratings, & Comments *Standard Press Release *SEO Optimized *2 FREE MONTHS *FREE COMPANY COMMERCIAL *12 Months Free Social Media Posting *Exclusive Business Profile w/Badge *Downloadable Coupon/Special Offer *YouTube Video/Commercial *Directions To your Business *Social Links, Ratings, & Comments *Premium Press Release *SEO Optimized $2,475 $4,950 www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  32. 32. PRICE & FEATURE COMPARISON www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  33. 33. ADDITIONAL SERVICES Our Additional Services Are Provided To Help Strengthen Your Marketing Efforts! ADVERTISING VIDEO PRODUCTION ORIGINAL CONTENT MARKETING & SEO Our Team can write unique and SEO optimized content for your blog or your website. Want to dominate Google, become a social media authority or leverage mobile marketing? Our team can help get you started. h Advertise your business with a strong “call to action” throughout our website. We can design your ad for a small fee. A Company Commercial establishes trust and creditability. Shot onsite in High Definition. www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  34. 34. MEMBER CATEGORIES Arts & Culture Fine Artists Craftsman Luxury Photographers 5 Star Land Golf Sightseeing Food & Drink Restaurants VIP Private 1st class Catering Health & Beauty Cosmetics Top Rated Events & Shows Attractions Air Ultimate Fine Dining Lounges Bars Private Chefs Best Of Fitness Training Health Services Salons Spas Resorts Extravagance Lavish Exquisite Wellness Services Auto Rentals Auto Services Architecture & Design Home Theater Hotels Opulence Wow Comfort Bliss Rare Finest Home & Land Development Home Theater Kitchen & Baths Gates & Security Pool Builders Decadence Luxe Delicacies Elegance Stone & Tile Private Transportation Wedding & Event Planners Wedding & Event Venues Custom Couture One of a Kind Wedding & Event Services Auto Dealers Appliances Boutique Couture Electronics Organic Boutique Premier Gourmet Professional Home Furnishings Jewelry & Watches Gourmet Sailboats & Yachts Wine & Spirits Retreats Luxury 5 Star Ultimate Real Estate Featured Properties Vacation Rentals Homes & Estates Condominiums www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  35. 35. CURRENT MEMBERS The King Kamehameha Hula Girl Feast At Lele www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com Exotic Estates
  36. 36. OUR LUXURY WEB PROPERTIES mauicouture.com mauicustomhomebuilders.com mauiluxe.com mauiluxuries.com mauiluxuryactivities.com mauiluxuryadventures.com mauiluxuryairlines.com mauiluxuryairtravel.com mauiluxuryarchitects.com mauiluxuryart.com mauiluxuryboutiques.com mauiluxurybroker.com mauiluxurycardealers.com mauiluxurycarrentals.com mauiluxurycars.com mauiluxurycharters.com mauiluxurychefs.com mauiluxuryconcierge.com mauiluxurycondominiums.com mauiluxurycruises.com mauiluxurydining.com mauiluxuryentertainment.com mauiluxuryevents.com mauiluxuryfurniture.com mauiluxurygolf.com mauiluxuryhomebuilders.com mauiluxuryhomedevelopers.com mauiluxuryhoneymoon.com mauiluxuryhoteldeals.com mauiluxuryjewelry.com mauiluxurylifestyle.com mauiluxurylimousines.com mauiluxuryliving.com mauiluxurylivingmagazine.com mauiluxuryluaus.com mauiluxurymagazine.com mauiluxuryrealestatebrokers.com mauiluxuryrestaurants.com mauiluxuryretreats.com www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com mauiluxurysailing.com mauiluxuryservices.com mauiluxuryshopping.com mauiluxurysource.com mauiluxuryspas.com mauiluxurytimeshare.com mauiluxurytransportation.com mauiluxurytravel.com mauiluxuryvacationhomes.com mauiluxurywedding.com mauiluxuryyachts.com kaanapaliluxuryliving.com kapalualuxuryliving.com makenaluxuryliving.com wailealuxuryliving.com lanailuxuryhotels.com lanailuxuryliving.com lanailuxuryrealestate.com lanailuxuryresorts.com
  37. 37. CURRENT PROMOTIONS FREE COMMERCIAL JOIN US TODAY AND RECEIVE A FREE COMPANY COMMERCIAL SHOT ON LOCATION IN HIGH DEFINITION $495 Per Month 6 MONTH PREPAY 1 YEAR PREPAY 1 FREE MONTH FREE COMPANY COMMERCIAL 6 Months Free Social Media Posting 2 FREE MONTH’S EXTENDED COMPANY COMMERCIAL 365 Days of FREE Social Media Posting $2,475 www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com $4,950
  38. 38. TIME FOR QUESTIONS  Go ahead. Ask away. Give us your best shot. Let’s Chat! www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
  39. 39. THANK YOU FOR ATTENDING  We Look Forward To You Joining Our Luxury Directory! www.mauiluxuryliving .com Phone: 800-478- 0233 x1| Email: sales@mauiluxuryliving.com
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