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Trend Snacks2013

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  • 1. TREND SNACKS 2013
  • 2. We’ve handpicked these Trend Snacks tobundle the most interesting trends for 2013and snack them up for your convenience. It isnot an exhaustive list, but should first andforemost give you inspiration, thoughts andnew ideas for the year that just started. Enjoy. (Mar lies de Gooijer - Wilmar Alex Tax ) Strategists Brand & Interaction @IN10IN10 | Kratonkade 7 | 3024 ES Rotterdam | The Netherlands | +31(0)10 22 14 600www.in10.nl - www.in10.nl/weblog - www.in10.nl/fb - www.twitter.com/in10
  • 3. BACK TO BASICSON A SYSTEM LEVELTOTAL REBOOTECONOMY OF NATURE
  • 4. CORPORATECompanies will have to regain control, beproactive and not reactive; develop analternate vision resulting in a differentstrategic direction; and delete everything thatdoesn’t fit the purpose. Fast. Literallyrebooting the company. (CTRL ALT DLT )
  • 5. NATURE“We are discovering that nature (...) is thefoundation of our existence.” Hilde Roothart( ...and not the economy) Trendwatcher
  • 6. The Story of Milk.Corporate film reminding FrieslandCampina employees and its stakeholders of one the magic of mother nature: milk.
  • 7. FINANCE“Entrepreneurs are lending money to eachother and are thereby taking over the role ofbanks (who are reluctant to finance startups).” Adjiedj Bakas ( Growth of peer2peer Trendwatcher ban king, crowdfunding)
  • 8. EDUCATIONThe future of education will be much moreopen and accessible to anyone with a curiousmind. With a focus on immersive onlineexperiences that hone in on targeted skillsrather than bloated degrees from educationalinstitutions. Chase Jarvis(back to skills & curiosity) Creative Mind
  • 9. FOOD“One of the trends for 2013: Don’t waste food(or money).” Marjolijn Kamphuis (Today’s leftovers = Foodzy tomorrow’s food)
  • 10. FOODFood companies will invest more money inregional production. Nestlé(M ake it where you sell it)
  • 11. THE RAW REALREVIVAL OF THE WORKING CLASSURBAN HOME GROWNNO FRILLS
  • 12. Wir sind Handwerker.German film to promote craftsmanship as the pillar of the economy
  • 13. YOUTH“Roughness spreads towards all parts ofpopular culture. Fight clubs are gettingpopular. In parks, we see youngsters fightingas a sport, leaving yoga groups. On Tumblr wesee more and more pictures of people withbloody wounds and scars. Art and culture aretotally trashed and cheap.” Tom Palmaerts(From flower to root) Trendwolves
  • 14. FOOD“Many agree that on the dinner plate of thefuture the meat or fish component plays a farless prominent role. This frees up room on theplate for other products and ingredients.” Marjolein Wintjes Trendwatcher(From flower to root)
  • 15. ALL SMART &CONNECTEDSEAMLESS & IMMERSIVESMART HOME SMARTPHONE
  • 16. SMART OBJECTSEmbedded technology will show up where youleast expect it: utility poles, door handles,sidewalks (...). Any place they can jam a sensor tocapture data, or let you quickly gain informationabout location, situational awareness. (And imagine our body as Mashable one big smart object)
  • 17. NEW MEDIA RULESTV AS A TRAFFIC DRIVERARTIFICIAL SCARCITYNICHE SOCIAL MARKETING
  • 18. OmniTVTV is increasingly consumed through multiplescreens. 34% of Dutchpeople watch TV on a laptop, 16% on a tabletand 9% on a smartphone.TV and tablet together are the drivers foronline brand search. Intomart GfK(From TV as a screen to screens asdevic es with multiple purposes)
  • 19. NETWORKSNow that everyone is on Facebook, marketeerscan make the difference through niche, sharedinterest social media. And we’re not talking2012’s stars like Pinterest or Path, but also thelikes of Untappd, CafeMom, Endomondo. ( Everybody and all brands alr eady are on Facebook)
  • 20. SCARCITYScarcity will become a USP and a way to standout from the crowd. Youngworks(Codewords &li mited editions galore)
  • 21. READING TIPShttp://www.millwardbrown.com/ChangingChannels/2012/Predictions/#dp2013-02-headerhttp://www.psfk.com/2012/12/2013-trend-predictions.htmlhttp://blog.youngworks.nl/youngworks/top-10-jongerentrends-voor-2013http://www.adformatie.nl/nieuws/bericht/tv-kijken-via-tablet-populairder/http://blogs.hbr.org/cs/2012/12/six_social-digital_trends_for.htmlhttp://mashable.com/2012/12/06/tech-trends-2013/http://www.bakas.nl/2012/12/10/trends2013/http://www.trendrede.nl/http://www.secondsight.nl/trendwatchers/highlights-2013-and-beyondevent/http://trendwatching.com/briefing/http://www.personeelzaak.nl/blog/2012/11/14/op-naar-een-campagne-voor-de-nederlandse-ambachtseconomie/ (Have a prosperous 2013!)