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Elica - what can we do for you?
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Elica - what can we do for you?


Learn how Elica - Healthy Business Solutions can help you to bring your business or organisation to the next level.

Learn how Elica - Healthy Business Solutions can help you to bring your business or organisation to the next level.

Published in Business , Health & Medicine
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  • 1. healthy business solutions
  • 2. 82% of customers lapsed with a company due to a bad experience 79% talked to others about this negative experience 55% would pay 10% more if customer experience were better 49% would become customer again if customer experience improved 66% would spend more if customer service were betterSource: ©RightNow Technologies 2010
  • 3. These days … The customer gives permission to be contacted Profit is NOT more important than People or Planet Customers seek experiences with brands,organizations, products Social media are booming Communication is OUT, conversation is IN
  • 4.  We believe that growth is the destiny of a company or organization That’s why a distinctive business and strategy is the key to success Only with a sound market and marketing strategy a company or organization can create value for itself and its customers Elica (italian for helix, propeller) helps you boost your plans and ideas to the next level with the extra power you need to succeed We develop plans and programs with and for you specifically We share knowledge and experience and embed this in your organization We think customer-centric and therefor can work across sectors, both in B2C as B2B, because that’s where our experience resides
  • 5. As in sports, one needs 4 intrinsic factors to succeed… Talent to listen, understand, collaborate Passion and persistancy to succeed Fit with experience and knowledge Dedication (and sweat) to get the work done
  • 6. Simply because you deserve the best We dive deeper and go the extra mile. We become one of your team and share your dedication and commitment to succeed. We align the solutions with you and your team to create commitment and engagement We want to finish… first because we hate losing. Our process-oriented approach warrants success. And we share success. In fact, we embed it in your organization to make sure you’ll benefit after we’ve left the building We know what we’re talking about because we have and share the experience you need. We will tell you the truth as we experience it, even if you don’t like the message. But in the end we will align and create one common view in the interest of your company and its customers. We don’t give up because that’s simply not our style. We commit ourselves to deliver healthy business solutions and really make things happen. Nothing less, rather more.
  • 7. Sound experience in marketing Willy Goddaert – over 20 years of marketing experience – has worked in several positions in marketing and manages all marketing mix elements in a demonstrable way. That’s why I can extend your marketing power and bring your ideas and ambitions to life. Specialties are situated in the field in brand building, team and process development and creative marketing initiatives, with particular expertise in – and passion for - marketing health and wellness and personal care products through healthcare professionals. Philips Sonicare and Philips Avent are two striking examples of strong brands I successfully managed in the Benelux. Follow us on:
  • 8. A 3 step drive-train propels your business in the right direction • The business idea • The brand identity Make it • Customer & consumer insights clear • The purchase funnel • Customer touchpoints: CEMenter© • People and processes• Brand DNA implementation Make it• Define market/marketing strategy• Define objectives, tools & tactics, real timing, budget Make it • Embed in marketing & sales process happen • Install performance dashboard • Define roles & responsibilities
  • 9. MEDIC apporach to define marketing plan: Mission & Objectives Evaluation and actualisation of the mission and vision Identifies strengths and weaknesses Environmental Scan Maps opportunities and threaths Focusses on strategic markets and needs Strategy Definition Defines and monitors marketing and sales objectives Defines strategies, tactics, programs and timing Strategy Implementation Allocates sales and marketing budget Defines roles and responsibilities Control & Conform
  • 10. Clarifying the purchase funnel identifies opportunities to delight your customers Awareness PromiseBrand identity 2 Deliver Convince Decide DeliverCustomer Insights 2 Promise Use Loyalty SupporterPurchase funnel Exceed 2 Delight Advocate
  • 11. Tracking and understanding customer experience is important But it is difficult for companies to do Map the customer & brand The CEMenter tool deals with: Check Evaluate Correct the - Customer engagement Control touchpoints - Employee engagement - Monitoring customer experience Improve Design customer experience & the organization experience
  • 12. Successfully design customer experience along touchpoints and increase customer and employee engagement Touchpoints are Touchpoints are about  Human,  People  Interactive or  Processes  Static  Products
  • 13. Want to know more about us and how we work?