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Paranormal activity trailer analysis
Paranormal activity trailer analysis
Paranormal activity trailer analysis
Paranormal activity trailer analysis
Paranormal activity trailer analysis
Paranormal activity trailer analysis
Paranormal activity trailer analysis
Paranormal activity trailer analysis
Paranormal activity trailer analysis
Paranormal activity trailer analysis
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Paranormal activity trailer analysis

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  • 1. Paranormal Activity Trailer Analysis
  • 2. Paranormal Activity Trailer Analysis -1 minute 46 and 51 shots - supernatural horror -“somebodies here, I feel them breathing on me.” (hints at the idea of ghosts) -The audience is targeted at 15-25 though the use of young adults -fade in/out transition is used 6 times between shots when the camera is viewing the audience,
  • 3. Paranormal Activity Trailer Analysis -The majority of the sound is diegetic dialogue -diegetic dialogue of“windows are locked, doors are locked, alarm is on” could create a false sense of assurance for the viewers giving off the impression that the family are safe. -The diegetic dialogue of 'screaming' is used with long shots of the audience to show their fear, the diegetic dialogue “if you do try to play games with it, thats inviting it in” is followed by silence, -Slow paced, Non Diegetic soundtrack is used at the start to resemble a heart beat, emphasising intensity.
  • 4. Paranormal Activity Trailer Analysis -characters as a couple living in a possible haunted house -both characters to be early to mid 20's which is part of the target audience.' -POV shot linking with diegetic dialogue “there's footsteps in but there's no footsteps out” scares the characters, which in turn makes the audience feel scared.
  • 5. Paranormal Activity Trailer Analysis -code of enigma created by never showing the 'ghost, demon or poltergeist' -trailer ends on a female character being thrown across the room into the camera, which leaves the audience in suspense -main title being “experience it for yourself” linked with non diegetic sounds of loud bangs and crashes, this, and the titles of “one of the scariest movies of all time” establish the mood and the very high expectations of the film.
  • 6. Paranormal Activity Trailer Analysis -camera shots and angles most commonly used in trailers are often the most important ones - don't have to be in order of the film a common shot will be an establishing shot at the start of trailers to set the scene, -mise-en-scene costructed in trailers often in regards to their genres
  • 7. Paranormal Activity Trailer Analysis -film studio used the trailer to market its product to gain an audience, people aren't likely to see a film unless they've had a 'preview' beforehand, -trailer is a great way to gain a potential audience, the trailer will be shown before other films of the similar genre or similar age bracket to appeal to the target audience. -film trailer was a high success in targeting an audience with a whole franchise of 1-4 and a fifth announced, it's one of the most profitable films ever, earning $194 million worldwide.
  • 8. Paranormal Activity Trailer Analysis Codes and conventions: - Studio information, - Slow pace, gradually speeding up - Title of the film, - No mention of actors unlike other trailers - Eerie music used - only 1 minute 46, which is shorter than the average (2:30)
  • 9. Paranormal Activity Trailer Analysis - Finished with a 'sting' - Shots of the film are shown in a linear pattern and not in the order of the film, - Titles are used many times, - British board of film classification determined the film '15'
  • 10. Paranormal Activity Trailer Analysis - Finished with a 'sting' - Shots of the film are shown in a linear pattern and not in the order of the film, - Titles are used many times, - British board of film classification determined the film '15'

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