Maximize Tournament Revenue

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Learn how to use creative sponsorships to
maximize the revenue generated by your
tournament.
For a coach or athlete, nothing beats winning a tournament. For
tournament committees and managers, efficiently running a
tournament and creating an incredible experience are the highest
priorities. For communities and benefitting organizations, it’s about
making money. We put together this guide highlighting creative
sponsorship opportunities to maximize your tournament revenue.

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Maximize Tournament Revenue

  1. 1. MAXIMIZE TOURNAMENT REVENUE WITH SPONSORSHIPS Learn how to use creative sponsorships to maximize the revenue generated by your tournament. For a coach or athlete, nothing beats winning a tournament. For tournament committees and managers, efficiently running a tournament and creating an incredible experience are the highest priorities. For communities and benefitting organizations, it’s about making money. We put together this guide highlighting creative sponsorship opportunities to maximize your tournament revenue.
  2. 2. Title Sponsor dollar dollar dollar dollar dollar sign sign sign sign sign Title sponsorship is connecting a sponsor brand to the branding of your event. The sponsor’s branding is combined with the official logo to be used in all places that the logo appears. The sponsor’s logo would be prominent in marketing pieces like a website, email and print. It also would be included in all apparel. Sponsor Bar dollar dollar sign sign Include your sponsor’s logo in a sponsor bar that appears in the footer of every webpage. This representation will be viewable on every webpage of the site. Depending on logo sizing, this is a great place to include 5-8 logos.
  3. 3. Event Guide Host Hotel dollar dollar dollar dollar sign sign sign sign People need to book rooms. Teams book a lot of rooms. The Host Hotel is the top billing hotel and includes features like photo gallery, top real estate & promo offering. Work with the Host Hotel to include integrated features like displaying Social Stream in the lobby, playing your broadcasted games in the on-site restaurant etc. Featured Hotels dollar dollar dollar sign sign sign Featured hotels are displayed after your Host Hotel and should promote up to three hotels. Include a logo/photo with a longer description and a link to their booking website. More Hotels dollar dollar sign sign Text based listings of hotels including their address and phone number in the description.
  4. 4. Event Guide Official Restaurant dollar dollar dollar sign sign sign It’s not always the easiest thing to get seating arranged for teams. Work with a local restaurant to be prepared for large groups, feature them as your official restaurant and drive customers to them. Featured Restaurants dollar dollar dollar sign sign sign Featured restaurants are displayed after your Official Restaurant and should promote up to three restaurants. Include a logo/photo with a longer description. Possibly a special offer or special seating options. More Restaurants dollar sign Text based listings of restaurants, including their address and phone number in the description.
  5. 5. Event Guide Featured Attractions dollar dollar sign sign Visitors to your city need things to do when games aren’t going on. Shopping, leisure time, exercising and exploring are all things that visitors will be looking to do. Official Retail Store dollar dollar sign sign Equipment breaks, skates need to be sharpened, uniforms can rip. A great sponsorship opportunity with your local retailer is to have their store information prominently featured in your Event Guide.
  6. 6. Sport Ngin Exclusives Schedules / Tourney Page dollar dollar dollar sign sign sign The schedules, standings and scores pages will generate some of the highest page views during your events. This timely traffic is great for sponsors who would benefit from the concentrated traffic and is selling a “buy now” product. An example would be a “Come see Star Wars 8 , Now playing at Lakes 10 5pm, 7pm and 9pm”.
  7. 7. Sport Ngin Exclusives Broadcast Partner dollar dollar dollar sign sign sign Quite possibly the highest value sponsorship on your website (as determined through page views and time spent watching) will be your live video streams through Broadcast. Full page ads are an incredibly valuable sponsorship not only for connecting with participants, but also for targeting viewers from all over.
  8. 8. Sport Ngin Exclusives Mobile App Sponsor dollar dollar sign sign While your mobile app will include an extended sponsorship for your title sponsor, you can also include a “presented by” or “mobile app brought to you by” sponsor to your mobile app splash screen and home screen.
  9. 9. Sport Ngin Exclusives Social Stream Advertising dollar sign Photo Ads Send sponsored photo ads through Social Stream to increase sponsor’s brand exposure, short term promos or simply communicate with those who are a part of your event. Text Ads Sponsored posts are short text based ads that can be sent through Social Stream.
  10. 10. From youth to the pros, thousands of sports organizations around the world run on Sport Ngin. sportngin.com 888.379.1035

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