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TV CLIP

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A CLIP-based OTT box

A CLIP-based OTT box

Published in: Technology, Business

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  • 1. TV  CLIP William  Tam   Product  Designer   LinkedIn:  William  Tam   Mail@MrWilliamTam.com
  • 2. William  Concept
  • 3. Front  View CLIP Front  Side MUST Nice  to  Have WiFi Bluetooh IR MIC Camera CLIP
  • 4. Rear  View HDMI Micro  USB
  • 5. Side  View PCB Bracket
  • 6. Design  Concept:  CLIP  vs  CAP SAM
  • 7. Comparison:  CLIP  vs  CAP           CLIP   CAP Wall  Mounted  CompaHble ✔ ✔ RF  (WiFi,  BT)  SensiHvity ✔ ✔ IR  (Infra  red)  RecepHon ✔ ✔ MIC  RecepHon ✔ ✔ Camera ? ✔ TV  RE-­‐brand ✔ ?
  • 8. TV  RE-­‐brand  by  a  CLIP SAM Move  to  “CLIP”  experience Increase  “Brand  Loyalty”   on  CLIP  Design   Move  to  “CLIP”  TV 1 2 3 SAM  TV SAM  TV CLIP  TV
  • 9. Features Feature  List All  Necessary  Smart  TV  ApplicaHons     (DLNA,  YouTube,  NeZlix,  …) MUST Wireless  Screencast  (Miracast,  …) MUST Universal  IR  “Receiver” MUST Open  Internet  Browser Nice  to  have Game  (PS2  level  Premium,  Causal) Nice  to  have Second  Screen  ApplicaHon Nice  to  have Voice  Control Nice  to  have Video  Conference  (Skype,  …) Nice  to  have
  • 10. Hardware  SpecificaHon Specifica@on CPU/GPU  >=  PlayStaHon  2 MUST WiFi  (>=  802.11n  1x1) MUST IR  Receiver MUST Micro  USB  (Power  &  Debug) MUST HDMI MUST Bluetooh  4.0  (for  Game  Controller) Nice  to  have MIC  (Single  for  2nd  Screen,  Dual  for  Conference) Nice  to  have Camera Nice  to  have Ethernet NO USB NO SD  (Micro  SD) NO OpHcal  Audio NO
  • 11. Sofware  ApplicaHon  Framework 1.  HTML5:  follow  the  trend  of  OTT   2.  Well  adopted  de-­‐facto  applicaHon  framework   for  pre-­‐installed  applicaHon  
  • 12. Universal  IR  Receiver User  could  grab  any  handy   IR  remote  controller   1 CLIP  shall  be  able  to     recognize  all  of  it!   (at  least  5-­‐way  navigaHon     and  Power  key) 2
  • 13. NFC/QR  Code  Hybrid  SHcker TV  Remote  Controller Put  “SHcker”  on     the  back  of  TV   remote  controller 1 Fast  pairing   Smart  Phone  to  CLIP 2
  • 14. •  CLIP  shall  recognize  the   “content”  automaHcally  by   listen  to  “the  sound”  of  TV   •  CLIP  could  help  2nd  screen   (Tablet/Phone)  to  retrieve   more  informaHon  related  to   the  “content”     •  Audiences  discover  “new   content”  from  2nd  screen,   and  then  render  by  CLIP   Second  Screen  ApplicaHon
  • 15. Price  CompeHHon Apple  TV   $99   Ouya   Roku  LT   $49.99   Chromecast   $35   $15   £  9.99   BSkyB  Box   $128   RMB  800   HongMi   (Smart  Phone)   Price  Range     of  CLIP   Price  Reference:  Aug’2013
  • 16. Cost  Reduc@on WiFi  802.11n  1x1 Front  side  of  TV  with  good  RF  sensiHvity Universal  IR  Receiver Cuong  the  cost  of  remote  controller   AssumpHon:  Normal  user  will  use  5-­‐way  navigaHon  only NFC/QR  Code  SHcker Smart  remote  controller  rely  on  Smart  Phone   AssumpHon:  Only  “Smart  Phone  user”  will  use  “Small  feature” No  reluctant  I/O NOT  Support:  Ethernet,  USB,  OpHcal  Audio,  SD   OpHonal:  Bluetooth,  MIC,  Camera Sofware  &   ApplicaHon Reuse  all  “Smart  TV”  sofware  assets Cost  ConsideraHon
  • 17. IPTV  Partners •  IPTV  Partners   –  Internet  Service  Provider:  Verizon,  …   –  MSO:  Comcast,  …   •  “CLIP+”   –  AddiHon  to  all  CLIP  features,  IPTV  Partners  add  proprietary   applicaHon  such  as  IPTV  VOD,  or  TV  Anywhere   –  Hardware  sHll  manufactured  by  TV  maker   •  Price  of  “CLIP+”   –  Free  rental  for  IPTV  service  subscribers,  or   –  IPTV  partners  subsidies  on  retail  price  of  “CLIP+”   Reference:  BSkyB  and  Roku  CoopearHon
  • 18. CLIP  may  bring  impact  to
  • 19. Design  for  TV  Makers
  • 20. About  the  Designer William  Tam   •  Major  in  E.E.  and  MulHmedia   •  5+  year  on  TV  Product  Planning   –  Planner  of  Smart  TV   –  Planner  of  Video/Audio  Related  Technology   –  Advisor  of  TV  Makers’  Product  Plan   –  NegoHator  of  IP  Licensing   –  InvesHgator  of  Internet  and  Ads  Business  Model   •  8+  year  on  Embedded  System  Engineering