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Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
Smart TV Essentials
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Smart TV Essentials

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An introduction of Smart TV Software Technologies

An introduction of Smart TV Software Technologies

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  • 1. Smart  TV   Essen-als William  Tam   Smart  TV  Planner   MediaTek   LinkedIn:  William  Tam
  • 2. Smart  TV  vs  IPTV Smart  TV IPTV a.k.a Connected  TV   Internet  TV   OTT MOD  (Taiwan)   Orange  (France)   BesTV  (China) Sample  Device TV  (Samsung,  Toshiba,  …)   Box  (Apple  TV,  Roku,  Android   box,  …)   IPTV  Box Service  Source   Internet Intranet Service  Provider Internet  Service:  YouTube,   NeNlix,  Skype,  …   TV  Makers:  Samsung,   Toshiba,  …   Broadcaster:  BBC  (Catch-­‐up  TV) ISP  (xDSL,  Cable,  …)   Where  to  buy? Consumer  electronics   Retail  Stores Rent  from  ISP     (Free  in  usual)
  • 3. The  “Lean  Back”  InteracUon Smart  TV Smart  Phone  (Tablet) PC  (NB) Lean  Back in  between Lean  Forward Remote  Controller,     Voice(?),  Gesture(?) Touch Keyboard  +  Mouse Living  Room Anywhere  (including  Toilet) Desk  (Office,  School,  …) Entertainment Entertainment  &   ProducUon ProducUon
  • 4. UI/UX  Design  for  Lean  Back Lean  Back  UI/UX Lean  Forward  UI/UX vimeo.com/couchmode vimeo.com 5-­‐Way  NavigaUon  (éêçè⏎) Keyboard  +  Mouse
  • 5. Lean  Forward  Design   (vimeo.com)
  • 6. Lean  Back  Design      (vimeo.com/couchmode)
  • 7. Smart  TV Smart  Phone   (Tablet) PC  (NB) IC You-­‐Know-­‐Who MediaTek,   Qualcom,  Nvidia,   Apple,  Samsung Intel,  AMD ApplicaUon   Framework ????????   That’s  why  you  are   here! iOS,  Android,  WP,   Firefox  OS,  … Windows,  Mac  OS,   Chrome  OS,  Ubuntu   (Linux),  …   ApplicaUons Video  Streaming Anything  for  mobile     (include  flash  light) Anything  on  Desk Sodware  ApplicaUon  Framework
  • 8. Content  is  the  KING Let’s  take  NeFlix  as  an  example   •  NeNlix  accounts  for  1/3  of  all  North  American  bandwidth   (9pm~12am)  with  ~  29M  U.S.  subscribers   –  Blockbuster  filed  for  bankruptcy  (2010)   •  Google  expressed  interest  in  acquiring  NeNlix  for  $17.9  billion   (2012)   •  FY2012:  Revenue  $3.6B,  Total  content  library  $2.8B  (78%)   –  May’2013:  Disney   –  Jun’2013:  DreamWorks   –  Aug’2013:  TWC   •  Original  Programs   –  House  of  Cards  (2013)  
  • 9. KING  List [TV  Makers]   Content  ★   Audience  ★★★ Samxxxx:  Bada,  Tizen   Toshixx:  Smart  TV,  Cloud  TV   Lx:  NetCast,  Google  TV(2012),  WebOS   Panaxxxxx:  Viera  Connect   Phixxxx:  Smart  TV  Alliance   Soxx:  BIVL,  Google  TV(2010),  …   中x盟  (China  Android  TV):  China  TV  Makers [Broadcasters]   Content  ★★★   Audience  ★★ HbbTV   BBC  iPlayer   Ginga  (kind  of) [Internet  Services]   Content  ★★   Audience  ★★ YouTube   NeNlix   Hulu   Amazon  
  • 10. Smart  TV  Technology Technology Hardware [Same  as  Smart  Phone]     •  CPU,  GPU   [Different  from  Smart  Phone]   •  Picture  Quality  Engine   •  Higher  ResoluUon  Video  Decoder   •  720p  (mobile)  vs  1080p  (tv)   •  1080p  (mobile)  vs  4k  (tv)   •  Trusted  ExecuUon  Environment  (Content  ProtecUon) UI/UX Lean  Back  Design ApplicaUon   Framework •  Proprietary  (TV  Makers,  IC  Makers)   •  from  “Adobe  AIR,  Qt,  CE-­‐HTML,  Konfabulator”    to  HTML5   •  Others  (ConfidenUal) DRM Microsod,  Google  (Widevine),  Marlin,  IPTV,  … AdapUve   Streaming HLS,  DASH,  Microsod,  Google  (Widevine),  ….
  • 11. For  Developers •  Do  you  have  Content?   •  Do  you  have  Good  Partners  (KING)?   •  Do  you  know  Lean  Back  Design?  
  • 12. You  really  want  to  Join?
  • 13. QuesUon?
  • 14. About  the  Speaker William  Tam   •  Major  in  E.E.  and  MulUmedia   •  5+  year  on  TV  Product  Planning   –  Planner  of  Smart  TV   •  Broadcom  closed  DTV,  Blu-­‐ray  chip  units  (2011)   –  Planner  of  Video/Audio  Related  Technology   –  Advisor  of  TV  Makers’  Product  Plan   –  NegoUator  of  IP  Licensing   –  InvesUgator  of  Internet  and  Ads  Business  Model   •  8+  year  on  Embedded  System  Engineering  

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