Marketing plan for 7884 pinyon ave fontanaPresentation Transcript
Homeselling ProposalPrepared for Fernando Ordag & Jennifer ChuangPresented by William Lim Prudential California Realty 10750 Civic Center Drive Rancho Cucamonga, CA 91730 909-239-2006 firstname.lastname@example.org / WilliamLim.com
Menu Identifying Your Goals Marketing Your Property Establishing a Pricing StrategyPreparing Your Property for Sale Who We Are
Back to Menu Identifying Your Goals
Back to Menu Your Needs Come First The process of marketing and selling your house must match your objectives, priorities and needs. In order to best serve you, I want to learn more about your plans and needs. The following topics outlined below can help me understand your goals and help us build a strong working relationship: • The agency laws that may apply as we work together in the marketing and sale of your property. • The objectives you want to achieve from the sale of your house and the support you expect to receive from me. • How the homeselling process should be tailored to fit the characteristics of your property.
Back to Menu Agency Relationships When real estate professionals work with buyers and sellers, “agency” relationships are established. There are three kinds: • Buyer’s Agent • Seller’s Agent • Disclosed Dual Agent When you agree to have me help you sell your property, I become your “seller’s agent”, which means I will work for your best interests throughout the entire process. When an offer is presented, the buyers will have a separate agency relationship with their broker.
Back to Menu Understanding Your Goals The following topics will help me understand what is most important to you in the sale of your property. 1. Communication 2. Motivation 3. Time frame 4. Relocation assistance 5. Homeselling decisions 6. Price 7. Marketing plan 8. Previous homeselling experience 9. Positive experiences 10. Concerns 11. Expectations
Back to Menu Appreciating Your Property Each property has special features that may interest buyers. Please tell me about your house. 1. What do you feel are the most appealing features of this property? 2. What features does this property have that differentiate it from other similar properties? 3. What changes or enhancements would you suggest to make your property as salable as possible? 4. What do you regard as the most attractive features of the surrounding neighborhood? 5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? 6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?
Back to Menu Homeselling Process Selling a house typically includes many of the following elements. I will be your resource and guide every step of the way. • Buyer’s real estate professional presents Initial Consultation offer • Discuss and clarify proposed terms and conditions Design and Implement • Negotiation; possible counter offers Marketing Plan • Reach final agreement • Deposit of buyer’s earnest money Review Offer & Reach • Sign Documents • Title search, preliminary title report to Agreement with Buyer buyer • Inspections • Removal of remaining contingencies Complete Settlement • Buyer’s final walk-through of property Process • Loan funding/balance of funds from buyer • Recording of title • Relocation of seller, possession of After-Sale Service property by buyer
Back to Menu Marketing Your Property
Back to Menu The Goals of Effective Marketing To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims: • Promote directly to prospective buyers • Print advertising • The Internet • Yard sign • Open houses • Other marketing materials • Enlist the efforts of other real estate professionals • The Multiple Listing Service (MLS) • Direct promotion to other real estate professionals • Maintain communication with you • Review the results of our marketing activities • Consult with you to fine-tune our marketing strategy, as needed
Back to Menu How Buyers Find the Home They Purchase Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate professional.
Back to Menu National Advertising • Advertising plays an important role in building your name and identity among consumers. • Prudential Real Estate and Relocation Services invests millions of dollars generating top-of-mind awareness among hundreds of millions of potential home buyers and sellers through television, cable, print and real estate websites.
Back to Menu Digital Media Strategy • Prudential Real Estate and Relocation Services’ Digital Media Strategy leverages the power of our Online Advantage solutions and uses online platforms such as Trulia, Google, Yahoo! and Zillow to drive consumers to our listings. • This means our listings receive more exposure to online buyers who are looking for a home just like yours.
Back to Menu The Internet Your listing will be showcased not only on the MLS (extensively used by real estate agents), and Prudential’s online network; but it will also be shown on Realtor.com, Postlets.com, Craigslist.com and YouTube.com!
Back to Menu Online Seller Advantagesm About 87% of home buyers begin their property search online*. Online Seller AdvantageSM (OSASM) brings together the collective brand strength, marketing clout and technological capabilities of Prudential Real Estate and Relocation Services and our online network. It’s like an open house with millions of potential buyers, sellers and properties. • Your property will be highlighted by a distinctive sign rider with an exclusive Pru ID. When potential home buyers drive by your property, they can enter the Pru ID into the search box at PrudentialRealEstate.com, Yahoo! and others to get connected directly to property details and me, your Prudential Real Estate sales professional. • Your property will be showcased with an exclusive Featured Property status within the Online Advantage system and on many of the websites in our online network. *Source: The 2008 National Association of REALTORS® Profile of Home Buyers and Sellers
Back to Menu SM Online Seller Advantage SM Another benefit of OSA is having constant communication and information at your fingertips. • Listing Presentation Reports demonstrate the type of Web activity your property would have experienced on all the other websites in our network. • You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. • You will receive daily or weekly activity emails itemizing online buyers’ interest level and search behavior specific to your listing.
Back to Menu A Marketing Plan for Your Property Marketing Tactic Implementation Install lock box with key As soon as possible Install yard sign Within 48 business hours Property photography and video As soon as possible Submit property information to Multiple Listing Service Within 24 hours Submit property info to Realtor.com Within 48 hours Submit property info to Craigslist.com Within 48 hours Submit property info to Trulia.com Within 48 hours Submit property info to Postlets.com Within 48 hours Submit video to YouTube.com Within 48 hours Distribute “Just Listed” eCards Within 48 hours Hold an Open House Next available open house Promote to Prudential Real Estate sales professionals at Following Thursday morning office meeting and Caravan to preview property Promote to local Brokers and REALTORS® at WEREP Following Friday morning Direct mail postcard to 250 surrounding addresses Print and deliver full color brochures to the property Within 3 business days
Back to Menu Schedule of Marketing Activities Week of Mon Tues Wed Thurs Fri Sat Sun Dec 13 Install sign and lock box Dec 20 Yard sign Promote at Virtual Tour Promote at Preview for all Ask 25 Advertise in office posted networking real estate Campaign newspaper MLS meeting groups professionals Open House Website Preview for Top real top Buyers estate Agents search sites Dec 27 “Just Listed” Promote at eCards & office Postcards meeting Jan 3 Promote at Advertise in office newspaper meeting Open House Jan 10 Promote at Progress office review meeting
Back to Menu Advertising and Promotion Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property. National and international advertising • The Prudential name is among the most widely recognized brands in the world • Prudential Real Estate and Relocation Services and its Network members spend millions of dollars in advertising each year so home buyers know the sign in your front yard Local advertising • Full color photo brochures at your property highlighting your home’s best features and most valuable selling points • Direct mail postcard campaign to 250 homes surrounding your address Additional online marketing programs • A video of your home on YouTube to give viewers a better “feel” for what it’s like to be there in real time • Online postings at Postlets.com, Craigslist.com and Trulia.com – widely used websites for real estate • I invest in Realtor.com – currently the #1 most used real estate website. I invite you to see the difference between a listing that is showcased and one that is not.
Back to Menu Important Ways to Protect Your Property By providing peace of mind to prospective buyers, these steps can enhance the salability of your property: • A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. • A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances. • Professional inspections, such as structural, roof and termite, will reveal the current condition of the property.
Back to Menu Establishing A Pricing Strategy
Back to Menu Understanding Market Value Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale. The existing pool of prospective buyers determines a property’s value, based on: • Location, design, amenities and condition • Availability of comparable (competing) properties • Economic conditions that affect real property transactions Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the property • The seller’s expected net proceeds • The amount spent on improvements The impact of accurate pricing: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time • Properties priced too high have a difficult time selling
Back to Menu Determining a Market Sensitive Price An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that: Have sold in the recent past – This shows us what buyers in this market have actually paid for properties similar to yours. Are currently on the market – These are properties that will be competing with yours for the attention of available buyers. Failed to sell – Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
Back to Menu Dangers of Overpricing • The asking price that is beyond market range can adversely affect the marketing of a property. • Marketing time is prolonged and initial marketing momentum is lost.
Back to Menu Commission Structure VARIABLE COMMISSION STRUCTURE SAMPLE “Greater Exposure Brings More Showings with Faster Sales and Higher Sales Prices!” •Full Color Just Listed Post Card •News Letter •Office Tour •Broker Caravan •Estate Video Tour with CDs •Advertised Open House •Yard Sign & Brochure Box •800 Call Capture System •Strategic MLS Input •Mass E-Mail Blast •Custom Property Website •Multiple Internet Sites •On Line Sellers Advantage •Feedback System
Back to Menu Preparing Your Property For Sale
Back to Menu You Are the Key Player on the Homeselling Team No one has a more important role in the homeselling process than you. Here are some ways your participation can contribute to a successful sale: • Maintain the property in ready-to-show condition. • Ensure that the house is easily accessible to real estate professionals (lock box and key). • Try to be flexible in the scheduling of showings. • When you are not at home, let me know how you can be reached in case an offer is received. • If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted. • Remove or lock up valuables, jewelry, cash and prescription medications. • If you have pets, we can arrange for them to be safe and secured while your home is being shown.
Back to Menu How Will Buyers See Your Property Let’s make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property: Exterior Interior • Clutter • Worn carpets and drapes • Lawn needs mowing and edging • Soiled windows, kitchen, baths • Untrimmed hedges and shrubs • Clutter • Dead and dying plants • Pet and smoking odors • Grease or oil spots on the driveway • Peeling paint, smudges or marks on • Peeling paint walls • Anything that looks old or worn
Back to Menu Show Off Your Home Every Time These tips can help your house make the best impression every time it is previewed by agents or shown to prospective buyers: Exterior Interior • Remove toys, newspapers, yard • Make beds; clean up dishes; empty tools and other clutter. wastebaskets. • Tidy up; pick up after pets. • Remove clutter throughout and put • Park vehicles in the garage or on away toys. the street; leave the driveway • Set out “show towels” in baths. clear. • Freshen the air; potpourri or baked • Add color with flowers and bread aroma; deodorize pet areas; set a potted plants. comfortable temperature. • Do quick vacuuming and dusting. • Arrange fresh flowers throughout. • Fire in fireplace (when appropriate). • Play soft background music.
Back to Menu Who We Are
Back to Menu How I Can Help You I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me: • I will work with you at every stage of the homeselling process, from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction. • We will want to agree to a system of regular communication so that you can be kept informed at all times. • I will give you reliable information and solid advice so that you can make informed decisions. • It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.
Back to Menu About Me Here are some things you might like to know about me. • An active member of the community – Board of Director All Nations Church – Board of Director AREAA • An experienced sales professional – CRS® Certified REO Trained – E-Certified® I am ready to help you – Top Producer Award find your next home! – Multi Million Dollar Producer – Honor Society Award – Leading Edge Award – Member of the Presidents Circle Award
Back to Menu About My Company Our 11,500 square-foot building is located at 10750 Civic Center Drive in the heart of Rancho Cucamonga’s business district. We have a full-time support staff and on- site management, as well as a Marketing Department for photos, brochures, visual tours, video and mail-out programs. We offer our newer and experienced agents continuous training for the constant changes in our this industry. We cater to clients from a variety of housing markets. Each year, we donate annually to local charities, including House of Ruth and The Foothill Family Shelter.
Back to Menu About My Company Meet Our Support Staff – Here To Help You Every Step of the Way. William Lim SHIRLEY GEIHM ARIKA SENECAL SHELLY BEAM Group Leader Admin Assistant Marketing Director Escrow Manager
Back to Menu Core Values Customer Focused • We keep our promises and behave with integrity at all times. Worthy of Trust • We place our customers and their needs in the forefront. Mutual Respect • We foster an environment that encourages individuals with diverse backgrounds and talents to contribute creatively and grow to their fullest potential.
Back to Menu Prudential Real Estate • Reputation • Commitment to Customer Service • Advanced Technology • Network Strength • High Standards
Back to Menu Network Growth
Back to Menu Highest Average Sales Price
Back to Menu Prudential Relocation Commitment to Customer Service • Prudential Real Estate and Relocation Services, the nation’s second-largest relocation firm, is a premier provider of global mobility. Our global footprint now includes the following locations: Toronto, London, Paris, Beijing, Hong Kong, Shanghai, Singapore and the United States. Relocation Division associates work directly with relocating employees on a daily basis and use advanced information and communications capabilities as a commitment to customer service. Company Strength • In 2010, the Relocation Division served over 42,000 transferees and their families from nearly 700 active corporate clients including Fortune 500 companies, industrial and service companies, and U.S. government agencies.
Back to Menu Prudential Referral Services ® As your agent, I have access to approximately 62,000 of the most qualified real estate professionals throughout North America. • I can market and promote your property to sales professionals and referral directors across our large Network who may be referring buyers to our area. • I can refer you to another Prudential Real Estate sales professional whether you’re moving to another city or need assistance with a second home or investment property.