Solutions:In-Market Strategy and Activation<br />
Penn2<br />More than 20 years of experience including regional and national in-market activations for corporate sponsor ev...
Mission Statement<br />To provide a dynamic culture of service which strategically positions each client for maximum penet...
Team<br />We dispatch a four-man team to flawlessly execute all events<br />Team Leader<br />PR / social media <br />Logis...
Expertise<br />National Market knowledge for ease of integration<br />Works well within budget and time constraints<br />F...
Experience<br />
Services<br />In-market Activation Development and  Management<br />Sponsorship management and procurement<br />Sponsor sa...
Services<br />Field Marketing<br />Narrowcasting<br />Recruit/retain employees<br />Merchandising opportunities<br />Myste...
Defining Difference:<br />We work with our clients to clearly define the brand and customer base, while executing flawless...
Case Study<br />Kraft  Huddle To Fight Hunger<br />Strategy: Show Moms how her Kraft purchases and loyalty can impact thos...
Case Study<br />P&G: My Black is Beautiful Tour<br />Strategy: The My Black is Beautiful Tour was an experiential promotio...
Case Study<br />US Army<br />Strategy: Connect with African Americans to build awareness of the US Army’s various opportun...
Next Steps<br />Secure contract<br /> Agency and brand culture immursion<br />
Thank You<br />
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Penn Presentation2011 Rev Dw 1

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Penn Presentation2011 Rev Dw 1

  1. 1. Solutions:In-Market Strategy and Activation<br />
  2. 2. Penn2<br />More than 20 years of experience including regional and national in-market activations for corporate sponsor events<br />Work with brand managers of national multicultural and general market advertising agencies to align the right opportunities<br />Align companies with community responsibility to provide a statement that consumers respond to and evangelize<br />Support companies in turning a buying experience into something larger than an acquisition<br />Find unique delivery systems for companies to deepen their relationship with customers<br />Growing network of resources including brand relationships and event opportunities<br />
  3. 3. Mission Statement<br />To provide a dynamic culture of service which strategically positions each client for maximum penetration.<br />
  4. 4. Team<br />We dispatch a four-man team to flawlessly execute all events<br />Team Leader<br />PR / social media <br />Logistics<br />Setup / Security person <br />
  5. 5. Expertise<br />National Market knowledge for ease of integration<br />Works well within budget and time constraints<br />Facilitate events from beginning to end<br />“Award winning “ Logistics<br />Experiential Marketing<br />
  6. 6. Experience<br />
  7. 7. Services<br />In-market Activation Development and Management<br />Sponsorship management and procurement<br />Sponsor sales<br />Venue scouting<br />Event execution<br />Event planning<br />Merchandising<br />Mobile Tour<br />Brand Promotion<br />Increase brand loyalty<br />Create awareness & visibility<br />Change/reinforce image <br />Drive retail traffic<br />Drive sales<br />Sample/Display brand attribute <br />Differentiate product from competitors<br />Experiential marketing<br />
  8. 8. Services<br />Field Marketing<br />Narrowcasting<br />Recruit/retain employees<br />Merchandising opportunities<br />Mystery shopping<br />Field data collection<br />Sampling<br />Sales incentive programs <br />Co-op programs<br />
  9. 9. Defining Difference:<br />We work with our clients to clearly define the brand and customer base, while executing flawlessly on facilitating the end-to-end management of the event. At P2, we are experts at high-profile branding which establishes the brand’s central position in the market.<br />Marketing through public relations demands a strategic approach. All too often, however, companies are unsuccessful in communicating the strengths and capabilities of their products to customers. As a result, brands miss the opportunity maximize their return on investment.<br />
  10. 10. Case Study<br />Kraft Huddle To Fight Hunger<br />Strategy: Show Moms how her Kraft purchases and loyalty can impact those in need. We create multiple engagement activities around HBCU football games, which actively provided the target with a variety of ways to donate.<br />“Feeding the hungry was never easier than buying Kraft products!”<br />
  11. 11. Case Study<br />P&G: My Black is Beautiful Tour<br />Strategy: The My Black is Beautiful Tour was an experiential promotion/event which exposed African American consumers to P&G’s beauty and health brands, as well as provide an outstanding experience for product integration and interactive activities. <br />“My black is beautiful”<br />
  12. 12. Case Study<br />US Army<br />Strategy: Connect with African Americans to build awareness of the US Army’s various opportunities including life skills, career development, high tech training and educational advancement.Change the perception of the Army in the eyes of prospects and influencers and integrate active and retired soldiers into the overall discussion. Engage and educate new and existing influencers about the Army and encourage them to pledge their commitment to the Army, specifically targeting women as key influencers.<br />“To be successful you must be mentally, emotionally and physically strong”<br />
  13. 13. Next Steps<br />Secure contract<br /> Agency and brand culture immursion<br />
  14. 14. Thank You<br />

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