8 Habits of Today's Consumer, The COMsumer


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The term "consume" and "consumer" originated some time between 1350 and 1400. As consumers, we have matured significantly since the term's introduction. With the advent of the social web and together with our drive to learn more about a product and their manufacturers before swallowing what is being sold, I am suggesting a new term: The COMsumer. Why COMsumer? I propose 8 Com-habits

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8 Habits of Today's Consumer, The COMsumer

  1. 1. 8 Habits Of Today’sConsumerTheCOMsumerBy Shirley WilliamsDec 3, 2012 1Shirley Williams
  2. 2. •  To destroy or expend by use.•  To eat or drink up; devour.•  To destroy, as by decomposition.•  To spend wastefully.•  To absorb; engross.•  To undergo destruction.•  To use, or use up, consumer goods. Definition of “Consume” 2 Shirley Williams
  3. 3. ü Not Passive ü Not Constrained ü Not intimidatedToday’s Consumer No Longer Just Consumes 3Shirley Williams
  4. 4. Proposal:Today’s Consumers are Comsumers.Comsumers have 8 Com Habits. 4Shirley Williams
  5. 5. 1. They are dot com savvy •  A comsumer is internet savvy •  They know how to research and leverage the social web to their advantage. 8 Com Habits 5 Shirley Williams
  6. 6. 2. They communicate •  A comsumer values communication and expects to have a conversation. 8 Com Habits 6 Shirley Williams
  7. 7. 3. They want to comprehend •  A comsumer wants to understand what an organization and what their brand stands for. •  They want to understand information they are receiving. •  They will go to great lengths to ensure that they are understood. 8 Com Habits 7 Shirley Williams
  8. 8. 4. They are community-driven •  A comsumer values their network and community. •  They will seek and trust information and recommendations from their networks or community. 8 Com Habits 8 Shirley Williams
  9. 9. 5. They compare •  A comsumer will do their homework on products, services and the associated organization. •  They value information and will conduct the comparative analysis prior to “consuming” a service or product. 8 Com Habits 9 Shirley Williams
  10. 10. 6. They compose •  A comsumer will collaborate and/or create options when others are not satisfactory or does not exist. •  They want options and when none is available they will compose them. 8 Com Habits 10 Shirley Williams
  11. 11. 7. They command •  Comsumers are empowered and command authenticity, transparency and straight-talk. •  They want to be involved in the marketplace. •  They are driving change in the market in all sectors. 8 Com Habits 11 Shirley Williams
  12. 12. 8. They commit •  When the above 7 habits are demonstrated, the comsumer is committed to their market. •  Consumers are also committed to the brand that embrace these habits in the form of loyalty. 8 Com Habits 12 Shirley Williams
  13. 13. Are you a Comsumer? Shirley Williams socialmediapearls.com @williampearl Thank You 13Shirley Williams