iii. Linkedin Guidelines What to
do with your Linkedin profile: ● Add your title/ position and company ● Pick a professional photo ● Feature Properties ● Your Blogs ● Join Philippine real estate professionals group ● Connect with everyone in this room through with the connection ● Add your client testimonials and get them from happy owners to show ● Recommend someone you have dealt with before.
iii. Linkedin Guidelines What not
to do with your Linkedin profile: ● Spam ● Having unprofessional or awkward profile picture or not having one at all. ● Quality, not quantity
iii. Facebook Go to www.facebook.com,
create an account and page ● Use your page to connect and engage with your potential clients ● Maintain a consistent flow of communication ● Consider using FB ads ● Create and maintain a professional image
iii. Google + 1. Go
to https://plus.google.com 2. If you already have a Google+ account, sign in with your email and password. Otherwise, click on the Sign Up button to sign up with Google. Great way for you to be found via a google search
iii. Twitter Make sure you
have a good quality picture, description and great logo on Twitter. What not to tweet: ● Your frustrations about a vendor/buyer etc ● When you are angry or having a bad day. ● Every single property. What to tweet: ● Local Property Prices ● Unusual Properties ● Featured Property of the Week ● Tips on home improvements ● Include relevant #hashtag
iii. Pinterest Pinterest is a
“virtual pin board” where users can “pin” images they find across the internet to categorized interest “boards” where they can find and remember them with ease. ● Create unique boards for your listing ● Create a board introducing yourself ● Pin from the page you want to lead customers to ● Create a board for DIY ideas
iii. Expatriates Joining social networking
sites such as internations.org will connect you to expatriates and create an opportunity to help them pick a home when they arrive. Use the ‘doctor approach’ instead of ‘sales approach.’ Listen, answer their questions and kindly assist with their home search instead of pushing and selling your properties.
iv. Copywriting Example Discover this
home with character and location! This large stunning studio unit on offer in the prestigious Perla Mansion is rich in character and designer style. If you are one that enjoys being close to the action then go home and relax in all in a comfortable setting this home is for you. This building has wonderful amenities such as pool and gym with amazing views of the city for the rooftop lounge.
v. Blogging Personal branding is
a consistent and disciplined approach to building your personal profile online. The content of your personal blog should consists of: ● Home DIY Ideas, Different Neighbourhoods and Communities ● Personal Finance, Local Market, Mortgage Solution, How to save money Real Estate Agents who blog once a week or more will boost credibility with potential buyers! Don’t forget to share your blog post on FB / Twitter / Google + / ETC.
v. Email ● Emails are
more valuable than mobile numbers if you know who’s using them ● They’re easier to respond to if you don’t know the person ● Headlines matter heavily - you need to get people to click and open ● Keep it short, sweet, and always actionable ● Use it to build a relationship, and NOT TO SPAM
v. Email Tips for getting
opens with great headlines: ● Reveal just enough and create curiosity ○ Is it something unique? ○ Of personal interest? ● Create a sense of urgency ○ Might people miss out? ○ Limited offer at a low price? ● Time it right ● Personalize if possible
v. Email Tips for great
content: ● Keep it simple and to the point. ● Be casual and relate to the customer. This is a line- by-line conversation which means you have to engage, and not be pushy. ● Have a clear call to action. What do you want me to do after reading this?
v. MailChimp - Email Marketing
Benefits: ● Reach a lot of people easily using email ● Create beautiful templates with useful content, including links, images, etc. ● Track opens, clicks, subscriptions to measure engagement - you can do A/B testing to see what works and what doesn’t
v. MailChimp - Email Marketing
Walkthrough: ● Go to www.mailchimp.com and sign up ● Using Excel or any spreadsheet program, create a simple database of leads ● Create a list ● Create a campaign ● Test it and send!
vi. CRM and Databases A
good habit you’ll have to develop ● Acquire emails and build databases ● Collect useful information about these leads so you can reach them as individuals ● Each one leads to profiles that you can group together later for email campaigns ● It’s as simple as organizing spreadsheets ● Use a CRM like highrise to make it easier
vi. CRM and Databases Name
Mobile Email Type Price Range Area Comments Walter Wong 0917539903 3 walter. wong@acti onstack.org looking for place to rent < P10,000 Makati, BGC Works in Makati. Will Pattison seller > P100,000 Makati
vii. Trueproperty.ph Trueproperty.ph is a
real estate portal that allows your properties to be seen 24/7 by active buyers and renters. This portal is different to most as it has rich information about a community and building to educate the user so they are more information to make a decision. Leads will be sent to you directly to your email follow by a text message alert.
vii. Trueproperty.ph Step 1. Go
to www.trueproperty.ph Step 2. Go to list your space in the top right corner Step 3. Add your properties for FREE via the upload or for multiple properties please email email@example.com to have the upload all your properties and remember to quote actionstack.org