3D Printshow 2013 - Ogilvy Labs Trend Report

646 views
548 views

Published on

Published in: Devices & Hardware
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
646
On SlideShare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

3D Printshow 2013 - Ogilvy Labs Trend Report

  1. 1. 3D Printshow : 7-9th November 3D PRINTSHOW 3D Printshow Lab team 3D scan by Ogilvy Labs Report By Will Harvey @WilliamEdHarvey Over the past 2 years the Labs have reported from many events : CES, SXSW and Digital Shoreditch on upcoming trends, technologies and companies we should be aware of and embrace. This year we noted the growing interest in one particular new technology some have called ‘The next Industrial Revolution’. This is of course is the rapidly developing world of 3D Printing! take the world of 3D printing around the world, with a traveling show starting at the Business Design Centre in London, to Carousel DU Louvre, Paris in November 2013, on to New York, Dubai, ending in Singapore in early 2014. 3D Printing has the potential to shake up the supply and demand culture for prototyping and manufacturing we currently work with, and 3D printing is manufacturing technology that explore its entirely new potential to bring allows you to print solid three-dimensional objects production back home. This trend report is to from digitally-generated models share with you our findings. This years numbers : In this emerging space, there are events and shows 3 Day event scrutinising this growing market, bringing together 20,000 Sq feet all the great minds shaping its future. Labs 14,000 Attendees attended a key event ; The 3D Print Show 2013. 58 Companies represented In 2012, its first year, it was held in The Bakery 2,500 Young minds inspired and consisted of a selection of early adopters and innovators in the space. This year 3D Printing market exploded and so has the show! 1 Given that growth, the Labs felt was an event worth covering in-depth, to share our thoughts with the Group. This year’s show was designed to @WilliamEdHarvey
  2. 2. 3D Printshow : 7-9th November Trends Across the 3 day event “3D Printing has Freeking arrived” Home A key space for 3D Printing’s opportunity to make the biggest impact is the home. Traditional 2D printers were seen as a ‘luxury’ that only businesses could afford 20 years ago, 3D printers are likely to make an imprint into the domestic market in the matter of 5 years. 3D Printers for the domestic market currently cost around £1000. Lazerjet printers costed that only 2 years ago, which demonstrates that this technology for the home is here already. Domestic use could be almost limitless, and the difficulty of sourcing appropriate files to manufacture these items is being addressed by open source communities like Thingiverse. It allow you to download objects and print them such as missing remote backs, desk times - design to high street. It tidies, light fittings and even moving acknowledges that 3D Printing could parts for toys, all for free. really impact on the dependency on mass production and a move to a more Fashion The Fashion industry have been early ‘print on demand’ model. adopters. We are now starting to see the Education first few pieces of 3D Printed work An exciting thing we noticed this year come into the mainstream from big name designers, marrying Art and Tech was the impact that 3D printing is having on the education space. The cultures. range and offers from courses such as As the technology of 3D Printing Design and Technology have been evolves, so does the complexity of designs it can produce. In turn, the raw under huge pressure to cut back. Often seen as behind the curve of the Industry materials these printers needs to. The boom in flexible PLA (Polylactic Acid! A itself; the cost of raw materials, biodegradable plastic), used in the dress equipment and the skill sets of teachers and lecturers struggle to keep up. (in the photo above) unlocks more We think 3D printing is one of the key options of durability and flexibility to catalysts for change here. Governments designers to play with 3D Printing’s and schools are now embracing the idea possibilities. that the next generation of digitallyThe fashion industry continually skilled children have a drive to engage challenges itself to stay on top of fully in that digital world. Whether current fashion trends and short lead Coding, Photoshop CAD or design 3D Print Hubs Company to Watch Network of 3D Printers Since starting up in Amsterdam 3D Print Hub have over 1800 printers accessible Worldwide. With over 40 in the UK since starting in October. 2 At this year’s show there were a lot of companies that really stood out for being truly innovative. The one that really made us think was 3D Print Hub. The Amsterdam-based start-up was founded in April 2013. 3D Hubs is a collaborative production platform for 3D printer owners and 3D makers to connect. Their mission - to make 3D printing accessible to everyone by unlocking the world’s idle 3D printers, “Every printer we ship has our pride of Brooklyn in them, as we feel our printers are enabling a whole new generation to make new things” Bre Pettis -Makerbot Founder tools, these are at last being integrated properly into the curriculum. Makerbot’s new plan was unveiled this year - put a 3D Printer in every school in America to equip, enlighten and up skill the next generation with all the possibilities that 3D printing offers them for their future. Product prototyping One of the great examples we saw for the work place that 3D Printing has enabled is the prototyping of a product or idea. Using traditional methods it would be very expensive and time consuming to produce a physical prototype of a new product you were developing. With a printer you just upload the digital file and print overnight, if there is then a problem with the design once you have printed it out you can then just tweak the digital design and print again. facilitating transactions between 3D printer owners (Hubs) and people that want to make 3D prints (makers). They are the world's largest network of 3D printers with over 1,700 printing locations across 300 cities. With most 3D printers laying idle 80% of the time this allows the printer owners to make money in down time. It’s an incredibly interesting concept. Allowing people to print customised items locally in a matter of hours. This really opens up the use of hyper-local communities for manufacturing without needing linear supply and demand systems! @WilliamEdHarvey
  3. 3. 3D Printshow : 7-9th November Personalisation Have it how YOU want it As our culture evolves and moves away from the costly mass manufacture towards more consumerdriven personalisation of products, 3D printing can and is having a dramatic effect on what is possible. On the High St., this will have a dramatic effect. Using in-house 3D Printing of custom Fashion brand products will enable users to have personalised items such as jewellery with names photos and messages unique to them. Premium drink brands can offer personalised bottles or glasses printed live in-store. At this year’s show, visitors were given the opportunity to get their full body scanned and printed. A hand operated scanning camera takes a number high quality images then stitches them together to make a digital model of the subject. This was similar to a trial earlier this month where ASDA ran a scheme in 2 stores where customers were scanned and had miniatures versions of themselves printed in 3D. There is unquestionably a rise in demand for the personalisation of products. Brands want to enable consumer’s desires to stand out, be different, as they know they are more and more aware of what new technologies can offer them. Brands will be able to facilitate more unique and one off items for their target audiences, helping build loyalty. This growing trend of personal products means the demand for more skilled CAD (Computer Aided Design) Designers is becoming apparent. “If someone doesn't like the limited products brands are manufacturing, they will just go home design and print their own” Bram De Zwart - 3D Hubs Through companies such as Autodesk enabling users by giving away the basic tools to do this for free. 123D Design for example allows you to create basic 3 Dimensional designs, topped with various tutorials available on YouTube. This is enabling people to design what they want, however they want it on their own personal computers. It won’t be long before the next generation will embrace the entire process ; have an idea, design it on their computer or tablet then print in a matter of hours. A great example of using 3D Printing for a brand was the work we undertook for our IBM Client at Wimbledon. ‘Data-driven souvenirs’ was a project collaboration between Ogilvy One, Labs and the team behind ‘3D Print Show’. We combined data analytics of each player’s match performance (Form) with the fan’s live opinion of them from social media (Status). The top players were then listed on the IBM Wimbledon Leader board, and commemorated with the creation of limited edition, personalised souvenir trophies. At the IBM Live printing stand, 9 x 3D Printers printed out different trophies fed by that live data. Attendees were given a chance to not just see the data on a screen but hold it in the form of personalised trophies almost instantly. Have it how you want it! With the ease of customisation for iPhone cases, Rings, Toys and prosthetics through 3D printing, what else could we see customised in the future? 3 @WilliamEdHarvey
  4. 4. 3D Printshow : 7-9th November ‘Printing off items you just purchased online using your desktop 3D printer shows the potential. I am fascinated by the notion of mass customisation and the impact that this could have on the High Street.’ Natasha Fagg - designer Alexander McQueen 3D PrintShop How it will invade the High Street A new feature at this year’s show was the 3D print shop. The new affordability of 3D Printing technology is due to the the 3D Printers themselves but also from the raw materials. Online stores such as Amazon are opening up a dedicated category for 3D printers an accessories, plus high street stores like Maplin now selling them, it’s becoming commonplace. The pop-up 3D Printshop sold everything from Printers through Scanners, 3D Printing pens and even customiser kits. Whether you are a hobbyist or a first time printer everything you needed was available to meet the demand of this growing trend! One great example of a 3D Print store is what Makerbot are doing in New York. Since they opened their store less than a year ago, they have expanded into three new sites to meet the overwhelming interest and demand by consumers. They offer not just their own printers scanners and materials, but offer shoppers features such as the 3D Photo Booth where you can 4 get a take away 3D Portrait of yourself, buy unique Gifts, all 3D printed not found anywhere else. They also offer in-store demos and hands-on workshops to get people started with 3D Printing. This tech and craft/art based utilisation of 3D technology is growing SO fast. London is also starting to embrace the idea of 3D printing stores with companies such as Imaker. With 2000sqft over 2 floors space this allows everything from a facility to drop in your CAD files and collect your printed items in 24 hours, to workshops on designing your first products. They have partnered with Selfridges in Oxford Street and in October opened a store on the ground floor. Our prediction : The boom of affordable 3D Printers, within a year you will be able to walk up your local high street, have access to a 3D Printer and print items you have downloaded from open source websites. This also means that anyone who has an interest in creating for 3D printing will therefore have access to making their designs come to life. @WilliamEdHarvey
  5. 5. 3D Printshow : 7-9th November 3D Printed Hospital Future of healthcare Without a doubt, the most exciting development at this year’s show was the effect that 3D Printing is having in the health sector. From 3D Prosthetic ears to Bio-printers the healthcare space is looking at an exciting future The story of it’s positive effect on this sector that really stood out to me was a talk by Jesse Harrington from Autodesk. He recounted a story of a user of 123D Catch (A free iPhone app that allows you to take up to 40 photos of an physical object that then stitches them together and creates a digital model). The son of an amputee in Afghanistan saw the pain his father was in with his prosthetic leg which didn't fit exactly as they are a universal shape. He used the app to capture his father’s leg and sent the file remotely, for a personalised 3D Printed part to fit more comfortably for his father. What an inspired use 3D Printing tools being used for good and opens up some many great possibilities for healthcare and well-being. Anthony Atala was a keynote speaker at the show. One the foremost doctor’s in regenerative medicine, for years he has been researching and developing the possibility of 3D Printed organs. Since his key talk back in 2011 at TED, Antony and his team have been looking to solve a major medial crisis of the modern world. The lack of suitable donor organs available versus numbers on waiting lists. They have been using advanced bio printers allowing them to experiment and print skin cells. So far they have grown organs such as bladders, but their major focus now is on kidneys. “The greatest use of 123D Catch was in a remote part of Afghanistan.... father had lost his lower leg to a land mine. His Son used our tool to scan the amputated leg remains, sent it remotely to get a 3D Printed part to fit his fathers prosthetic leg comfortably” Jesse Harrington - Autodesk Back in 2011 they had started to prototype their first 3D printed kidneys and with the development of materials and bio printers they have already managed to print kidneys that have 90% living tissue! Bio-printers are something fairly new to the healthcare space but the possibility of this technology to help the hospitals of the future now become a reality is very exciting. One great use of bio-printers is skin grafts. Looking at combining scanners and Bio-printers, scientists at Wake Forest University are looking into printing new skin cells directly onto patients. They hope to help burn victims recover much faster than traditional methods, and with clinical trials testing on mice and they are healing twice as fast, so it’s a promising future. So this means that the concept of replicating new body parts is now something tangible, just a matter of time. Also, as the technology further evolves, proper investment into the future of healthcare 3D printing looks secured. First hand Future For the first time at this year’s show, there was as focus on Hospital and the leaps that 3D Printing is enabling us to achieve. 5 @WilliamEdHarvey
  6. 6. 3D Printshow : 7-9th November 3D Lab Ogilvy’s on-going involvement As part of our continuing relationship with the 3D Print show, Ogilvy Labs were one of this year’s sponsors, and we had a physical space as part of the show. The ‘3D Print Show Lab’ was a area that allowed the many visitors to have their first taste of 3D printing. It was important that we had a significant presence from the Lab’s perspective, as our purpose is to educate and inspire users and to give them the opportunity to see first hand how easy it can be to get started with 3D printing. Over 3 days, the Lab had 6 x 3D printers running with pre-selected sample items to print, and 2 Macs with basic CAD (computer aided design) software. Students attending the educational school day played around with editing objects and downloaded objects from Thingiverse, loaded to the printer and printed out in set workshop classes. Technology and innovation can be scary, but running workshops and hands-on events like this you are able to remove the fallacy that 3D Printing is hard, only for the select few. We in Labs have managed to teach ourselves useful applications for 3D Printing in half a day and learnt CAD to design our own logo in a matter of days. The possibilities for 3D printing are out there. Go learn it for yourself or ask the Labs for a demo....... If you would like to know more will.harvey@ogilvy.com Or @WilliamEdHarvey

×