You Don’t Recruit Them,
They Recruit You
Leveraging Social Networks to
Increase Your Recruiting Capabilities
William Chin
Senior Staffing Manager
Qualcomm
William Chin - Recruit and Retain Conference 1

Agenda
Current Methods and Where They Fail
What is Social Networking
Leveraging the Social Network
William Chin - Recruit and Retain Conference 2

Current Climate
Business Impact
• Resetting strategy and direction
• Restructuring and consolidation
Economic • Hiring freeze and layoff
Downturn
Low Internal Factors
External Factors
Consumer • Low to no hiring plans
• Increased job
Confidence applicants • Reduction in
recruiting staff
• Tarnish of
employment brand • Increased focus on
talent retention
William Chin - Recruit and Retain Conference 3

Easy
Do these
Where Results
things
‣ Corporate site
Post jobs ‣ Volume
‣ Job boards
‣ Hit or miss
Advertise ‣ Newspaper
‣ Costly
‣ Limited results
Outsource ‣ Agency
‣ Costly
‣ Better results
Marketing ‣ Employee Referral
‣ Limited reach
William Chin - Recruit and Retain Conference 4

Difficult
Find top and senior talent
Attract passive candidates
Reach your target audience
Lower recruiting costs
William Chin - Recruit and Retain Conference 5

What Else Can You Do?
Emergence of the Social Network
William Chin - Recruit and Retain Conference 6

William Chin - Recruit and Retain Conference 7

A Whole New World
mash-ups
wiki
podcasts
blogs
feeds
posts tags vlogs
RSS
communities
cloud
IM microblogs
William Chin - Recruit and Retain Conference 8

William Chin - Recruit and Retain Conference 9

How Does It Work?
William Chin - Recruit and Retain Conference 10

William Chin - Recruit and Retain Conference 11

Social Network Concept
William Chin - Recruit and Retain Conference 12

Social Networking Revealed
William Chin - Recruit and Retain Conference 13

Benefits of Social Networking
Global Network
Extend Network to Others
Review Profile and Expertise
Professional Exchange
William Chin - Recruit and Retain Conference 14

Adapt
No longer a one-way street
Push the jobs out and they will come…
Community and Engagement
Exchange of ideas and thoughts
Engage in dialogue
Develop relationships
William Chin - Recruit and Retain Conference 15

Despite the Economic Downturn…
Continue to recruit
Much more selective
Smaller recruiting staff
Tighter budgets
William Chin - Recruit and Retain Conference 16

A Strategic Recruiting Function
will…
Move beyond traditional methods
Utilize technology
Recruit better, cheaper, faster (hopefully…)
William Chin - Recruit and Retain Conference 17

Questions and Answers
William Chin - Recruit and Retain Conference 18

Presented at
HRM Singapore
Recruit and Retain in Changing Times
Congress 2008
Nov 4 & 5, 2008
http://www.hrmcongress.com/rr/2008/index.cfm#